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Work Background
Side Rail CollectiveArtist Member
May. 2024Seattle - GeorgetownResident Member of Side Rail Collective A distinguished mixed media artist native to the Pacific Northwest, brings over two decades of experience to her dynamic artistic practice. Specializing in acrylic and watercolor painting, collages, and drawing, she infuses her work with a deep appreciation for texture, abstract forms, and a rich palette of colors inspired by the natural beauty of her surroundings. Deeply committed to sharing her passion for art, Jaclyn actively engages with her community by organizing engaging art experiences. She leads creative kids' art sessions that nurture young imaginations and hosts popular adult paint and sip events that blend artistic expression with social interaction, creating memorable experiences for all participants.
Pair Consulting LLCConsultant
Sep. 2023Greater Seattle AreaPair Consulting offers another pair of hands wherever you need them! Marketing, event management and design services.
HeartworkClient Development Manager - Pacific Northwest
Mar. 2023 - Sep. 2023Greater Seattle AreaCreating relationships in the commercial interiors industry in the PNW. Whether you’re hot-desking at the office, lounging on the couch of a shared workspace, or heads down on a dual monitor setup at home, Heartwork is re-envisioning smart storage solutions for the myriad contexts in which work happens today. Our products are designed to support innovative companies by empowering their employees to work fluidly and flexibly across environments in a manner that is seamless, secure, and productive. Heart work is a women-led organization combining expertise in design, product development, manufacturing, distribution, sales, marketing, and customer experience. But beyond that, we’re craftsmen, collaborators, and creative problem-solvers who are passionate about how workplace design can support and shape culture, morale, and productivity.
WatsonDealer Business Manager -Seattle
Jan. 2022 - Dec. 2022Poulsbo, Washington, United States*Lead complex commercial interiors projects through the full project lifecycle including initial planning, scheduling, issue identification, resource and vendor management, communication planning, product procurement, deliverable definition, change orders, on-going risk management, and project closures *Built business relationships with new perspective clients as well as current customers Identified new prospects within defined territory thru self-generation, heavy networking, and business development activities creating new revenue opportunities for Watson *Nurtured referring relationships with dealers, architecture firms, developers and interior designers in order to increase mindshare in the Seattle market
*Created high impact presentations designed to depict and highlight the benefit of proposed Watson commercial furniture solutions *Worked closely with clients and client representatives to determine clear project requirements, deliverables, deadlines and budget
*Conducted project close out meetings; identified lessons learned and opportunities for improvement
Legacy Group, Inc.Marketing and Brand Ambassador
Sep. 2019 - Dec. 2021Greater Seattle AreaResponsible for planning, developing, and implementing marketing and communication strategies to support the Legacy Group, Inc business and brand. Leading the company’s developing digital and printed client-facing marketing materials, advertising, event management, and corporate social media campaigns. Working in a highly collaborative, creative, and diverse position that requires strong attention to detail, design acumen, creativity, and copywriting abilities. Responsibilities:
•Working closely with the leadership team to define a content strategy that aligns with the company's strategic goals.
•Ensures effective on-brand messaging for inclusion on the company website, print communication, and advertising.
•Creation and execution of a content marketing calendar and regular posting to the website, and social throughout the year.
•Establishes marketing project schedules (workstreams, milestones, and deliverables) and manages progress to ensure on-time and on-budget delivery.
•Manages creation of social media posts, email marketing assets, print materials, and packaging.
•Assistance writing or editing copy on an ad hoc basis. Participates in Legacy Group copywriting exercises to support bid materials, business development marketing collateral, and digital media.
•Develops sales and marketing collateral materials, including presentations, white papers, brochures, feature/product sheets, newsletters, case studies, and other collateral to support sales and internal partners.
•Assists with/plans and project manages client presentations.
•Plans and executes corporate events.
•Coordinates work with outside marketing vendors.
•Assist in the creation and execution of various hosting opportunities and event planning varying in size, scale, audience, and complexity of logistics & coordination.
•A culture ambassador- manages internal communications and brand.
Self EmployedMarketing, Social Media and Event Consultant
Feb. 2014 - Dec. 2021Seattle, WashingtonSalmon Bay Sand & Gravel Projects:
• Charged with relaunch of company website and complete redesign. Sourced and vetted potential web developers for website redesign. Laid out the budget and project specifications for total scope of project. Project Manager and liaison for the board and developer. Instrumental in creating content and backend WordPress support. • Rebranding of company logo. Sourced and vetted graphic designers for project. Created several mock designs for board to choose from then sent off to designer for creation. Timed with the launch of new marketing collateral and website launch.
• Onsite customer and employee appreciation events. Planned and managed onsite logistics for each event. Chose vendors and made menu selections for catering. Created any marketing collateral related to event and posted event pictures to relevant social media accounts.
• Community art projects. Sourced and interviewed potential mural artists for 2 spaces on company building in historical Ballard. Kept project on time and within the companies allotted budget.
• Social media account setup for Facebook, Houzz, and LinkedIn. Launched each page and managed “How-to Training” for employees. Commencement Bay Construction Products, Tacoma, Washington Projects:
• Charged with launch of company website. Sourced and vetted potential web developers for website redesign. Laid out the budget and project specifications for total scope of project. Project Manager and liaison for the board and developer. Instrumental in creating content and backend WordPress support.
• Rebranding of logo. Rebranding of company logo. Sourced and vetted graphic designers for project. Created several mock designs for board to choose from then sent off to designer for creation. Timed with the launch of new marketing collateral and website launch.
• Social media account setup and launch. Managed employees “How-to Training
425 MotorsportsMarketing Director
Aug. 2010 - Nov. 2019Bellevue, WASupport the VP of marketing with strategic marketing efforts, sales operations, and event production • Create and support marketing automation tools used for mass marketing campaigns, CRM tools and sales support feedback on platforms such as: MailChimp, Salesforce, Constant Contact and Survey Monkey
• Co-manage annual and monthly marketing budgets focused on tracking social media, other online marketing channels and event budget management
• Develop and execute marketing communication plans for company blogs, website, and social media vehicles such as: Facebook, YouTube, Google +, LinkedIn, Vimeo, Twitter and Instagram
• Launched and manage the “Elite Rewards” customer loyalty program designed to increase the customer lifetime value while providing special discounts and rewards for our new and existing customers
• Manage and maintain online marketing analytic tools for platforms: Insights for Facebook, Google Analytics, Google Adwords and Magento
• Company event planning onsite at retail location and offsite locations hosting the customer sales events, employee morale events, and online event promotions
• Design and produce product catalogs, marketing promotions and collateral for retail store location, website, and social media campaigns
• Successfully launched 425 Motorsports Facebook page and increased followers from one to 7,300+ engaged users Technical Proficiencies in Microsoft & Mac Office Tools, Google Docs, Pixelmator, Final Cut Pro X, Whiteboard animation-Sparkol, etc.
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