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Work Background
The Center for Community SolutionsDirector, Strategic Communication
Oct. 2021Cleveland, Ohio, United StatesDirects content, marketing activity, and the organization’s overall communications strategy. Builds relationships to increase the reach and reputation as a prominent and respected public policy influencer.
freelancerCommunications + Project Management | Consulting
Jun. 2020 - Oct. 2021Cleveland, Ohio, United StatesLed five major organization-wide projects to facilitate communication, develop a comprehensive digital strategy, and optimize engagement for a legacy Cleveland non-profit. Led a communications task force to define, brand, and deploy key messages. Managed a systems upgrade for hardware and software to support streaming. Developed staff workflows and processes leveraging technology and automation. Managed web and social channels, video, and streaming, including a pivot to live video, multi-channel production early in quarantine for a marquee event series. Site-wide content to rebuild and rebrand a successful surgical practice, creating approximately 60 pages of new content. Development communications for a small education non-profit.
BrandMuscleDirector, Content Marketing
May. 2019 - Apr. 2020Cleveland, OhioBefore an early-covid layoff, supported business development goals of local businesses through storytelling and customer-focused marketing for a fast-paced, entrepreneurial software company. Provided company-wide updates, training, and communications to stakeholders at every level through large and small audience presentations. Managed blog and social media communities with a consistent and attentive mix of thought-leadership, company updates and multi-media posts.
OverDrive, Inc.Lead Education Writer | Communications + Public Relations
Jul. 2016 - Jun. 2019Cleveland/Akron, Ohio AreaStrategic communications for the leading library and education software company. Working with a high-touch CEO, led the naming, marketing, and launch of the Sora reading app, later named one of Time’s Best Inventions of 2019. Empowered a team of cross-departmental writers to source and write articles for the K-12 blog and newsletter, leveraging their expertise and passion to drive topics and audience engagement.
Cleveland Heights-University Heights School DistrictNarrative Journalist | Features
Jan. 2015 - Dec. 2016Cleveland, OHElevated the profile of CH-UH schools by featuring positive news and events, and grew parental engagement and reach. Sourced, wrote, and promoted weekly stories across social networks. Cultivated relationships with administrators and educators in a 5 building beat to promote elementary and middle school culture and successes. Noble Gents story was picked up by cleveland.com.
LAKE ERIE INK- A WRITING SPACE FOR YOUTHNon-profit Program Support
Sep. 2014 - Dec. 2015Cleveland Heights, OHManaged participant, parent and donor database and organized registration for youth creative writing programs. Led marketing, social media, and advertising design for onsite and in-school programs. Increased brand awareness and engagement using timely website updates and monthly newsletters. Extended footprint and reach with press releases, CAC event submissions, and publications in the wider Cleveland community.
freelancerWriter | Education Justice
Jan. 2013 - Dec. 2016Cleveland, OhioHelped shift the momentum during a devolving civic conversation between the City of University Heights and the CH-UH school district. My 6-part series produced a favorable outcome, reporting on civic meetings and inaction to mobilize the community to put pressure on University Heights leaders. The move took place on schedule.
FutureHeightsCommunity Events + Media Specialist
Jan. 2013 - Dec. 2015Cleveland, Ohio, United StatesAs founding member of the Heights Music Hop, I helped the Heights-based CDC plan and promote a free one-night multi-venue music festival. Launched and maintained multi-channel social media footprint to support a comprehensive event strategy. Worked with the Cedar Lee SID to set expectations and make the communication to local businesses as seamless as possible. Communications conveyed that this event was local, exciting, and would be easy to attend, and provide benefits for participating businesses. Engaged social audiences with video and audio samples of the bands, made planning easy with calendar updates, and worked with the city to secure free parking and subsequently promote the rare policy change.
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