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Work Background
Head of Growth
Spark FinanceHead of Growth
Apr. 2024Sydney, New South Wales, Australia
Senior Director, Global Consumer Direct Marketing (Integrated Media)
NikeSenior Director, Global Consumer Direct Marketing (Integrated Media)
Nov. 2022 - Nov. 2023Portland, Oregon, United States
Group Account Director, Integrated Communications Planning (LEGO)
InitiativeGroup Account Director, Integrated Communications Planning (LEGO)
Mar. 2021 - Nov. 2022New York, New York, United States
Director, Integrated Communications Planning (LEGO)
InitiativeDirector, Integrated Communications Planning (LEGO)
Mar. 2019 - Mar. 2021New York, New York, United States
Associate Director, Integrated Communications Planning (LEGO)
InitiativeAssociate Director, Integrated Communications Planning (LEGO)
Mar. 2018 - Mar. 2019New York, New York, United States
| Mindshare | Associate Director, Strategic Planning (Unilever)
GroupM| Mindshare | Associate Director, Strategic Planning (Unilever)
Aug. 2016 - Mar. 2018New York, New York, United States
| Maxus | Business Manager (Revlon)
GroupM| Maxus | Business Manager (Revlon)
Sep. 2014 - Aug. 2016Toronto, CanadaClient lead on the Revlon business, responsible for communications planning across the portfolio (Revlon Color Cosmetics, Revlon Beauty Tools, ColorSilk, Mitchum and Almay). Strategic/channel planning input on the Kruger Products account (Cashmere, Sponge Towels & Scotties).
| Mediacom | Manager, Client Communications Planning (P&G)
GroupM| Mediacom | Manager, Client Communications Planning (P&G)
Jul. 2011 - Aug. 2014Sydney, AustraliaInitially employed as an Executive for the Proctor & Gamble Hair Care portfolio, officially promoted to Manager in July 2013 on the Home, Power, Skin & Health Care portfolios. A client-facing role, responsible for leading the delivery of communication strategies and plans for all client briefs and taking ownership over campaign implementation to ensure success.
Junior Buyer
Hyland.Junior Buyer
Apr. 2010 - Jun. 2011Sydney, AustraliaInitially employed as a Media Assistant before promotion to Media Buyer on key agency clients including Coty Inc, Boehringer-Ingelheim Pty Ltd, Ipoh Pty Ltd, World Kitchen and Frasers Property Group. Acted as the lead buyer for all offline media.
Media Coordinator
The Media Essentials Pty LtdMedia Coordinator
May. 2007 - Nov. 2009Sydney, Australia
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