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Work Background
Iron Trail Motors Event CenterDirector of Sales and Marketing
Feb. 2023• Grew sponsorships revenue by 80% by identifying our target market, utilizing B2B outside sales strategies resulting in high-volume new customer acquisition, as well as significantly building upon and cultivating existing client relationships.
• Recaptured a large key account resulting in over $375k in revenue by cultivating the client relationship through persistent relationship building to reform bonds.
• Spearheaded local efforts to bring the World Junior Hockey Championship to MN by extensive proposal writing, presenting to USA Hockey, and closely collaborating with MN Sports and Events to successfully bring the worldwide event to MN with our local community as a pre-tournament hub.
• Increased online engagement by 200% in two years by analyzing our key audience, consistently and relevantly posting in Meta Reels and stories, and deeply engaging with clients, potential clients, and pertinent groups.
• Improved public opinion of the facility through intense public relations efforts, including organizing community events, local and regional networking efforts, and speaking engagements.
Skills: Event Marketing · Digital Marketing · Event Planning · Social Media Marketing · Business-to-Business (B2B)
Gray TelevisionDigital Sales Manager
Mar. 2022 - Feb. 2023• Launched the success of the newly implemented Gray Digital Media Sales sector at KBJR by engrossing myself in a week-long intensive training program, seeking new opportunities to constantly enhance strategies, and proactively approaching emerging trends in digital media and marketing.
• Optimized success for the team of 8 Account Executives by managing all facets of campaign execution, acting as a secondary client contact, understanding client goals, and improving lead generation through research and analysis.
• Grew the rate of first-meeting contract closings to 75% by collaborating with sales staff, attending 90% of all face-to-face client meetings, and streamlining the sales presentation configuration.
• Expanded current client business levels vastly by successfully introducing broadcast-only customers to the targeted world of digital marketing and advertising through developing and presenting concise reporting decks that highlighted the success of current campaigns and recommendations for future campaigns.
• Launched the success of the newly implemented Gray Digital Media Sales sector at KBJR by engrossing myself in a week-long intensive training program, seeking new opportunities to constantly enhance strategies, and proactively approaching emerging trends in digital media and marketing.
• Optimized success for the team of 8 Account Executives by managing all facets of campaign execution, acting as a secondary client contact, understanding client goals, and improving lead generation through research and analysis.
• Grew the rate of first-meeting contract closings to 75% by collaborating with sales staff, attending 90% of all face-to-face client meetings, and streamlining the sales presentation configuration.
• Expanded current client business levels vastly by successfully introducing broadcast-only customers to the targeted world of digital marketing and advertising through developing and presenting concise reporting decks that highlighted the success of current campaigns and recommendations for future campaigns.
Skills: Sales Management · Advertising Sales · Team Leadership · Digital Media · Business-to-Business (B2B)
Skills: Sales Management · Advertising Sales · Team Leadership · Digital Media · Business-to-Business (B2B)
HealthPartnersLicensed Health Insurance Representative
Aug. 2021 - Dec. 2021• Produced a 90% rate of first-meeting closings by consistently conducting a minimum of 25 cold stops per day, utilizing specific business-to-business sales strategies, and optimizing my target market territory.
• Generated a minimum of $12k per week in revenue by perfecting my sales presentation, understanding each product in its entirety, and consistently following up with warm and hot leads.
• Retained 72% of client contracts for yearly residuals by understanding clients' needs, correctly guiding clients through choosing the correct coverage, and subsequently providing exemplary customer service.
• Grew my client base to over 150 contracts in one year by persistently pursuing daily metrics of success, maintaining a robust CRM, and concisely developing my territories.
• Produced a 90% rate of first-meeting closings by consistently conducting a minimum of 25 cold stops per day, utilizing specific business-to-business sales strategies, and optimizing my target market territory.
• Generated a minimum of $12k per week in revenue by perfecting my sales presentation, understanding each product in its entirety, and consistently following up with warm and hot leads.
• Retained 72% of client contracts for yearly residuals by understanding clients' needs, correctly guiding clients through choosing the correct coverage, and subsequently providing exemplary customer service.
• Grew my client base to over 150 contracts in one year by persistently pursuing daily metrics of success, maintaining a robust CRM, and concisely developing my territories.
Skills: Business Development · Sales and Marketing · Insurance Sales · Territory Development · Business-to-Business (B2B)
Combined InsuranceLicensed Insurance Agent
Jan. 2021 - Mar. 2022Minnesota, United StatesIn my B2B insurance career, I have had incredible success by researching and planning my daily territory to optimize opportunities to book meetings. This career not only requires a thorough understanding of the day-to-day chosen territory and our products but also a no-fear approach to each cold site visit to achieve a first meeting close.
Globe LifeLicensed Insurance Agent
Apr. 2020 - Jan. 2021Minnesota, United StatesIn my B2B insurance career, I have had incredible success by researching and planning my daily territory to optimize opportunities to book meetings. This career not only requires a thorough understanding of the day-to-day chosen territory and our products but also a no-fear approach to each cold site visit to achieve a first meeting close.
Golden Valley ProductsSales Manager
Jul. 2016 - Apr. 2018Greater Minneapolis-St. Paul AreaIn the two years I thrived at GVP, I was able to successfully manage over 110 existing national and global accounts in regards to customer service. I oversaw the management of many intricate projects, procured new orders, and conducted research and development for new products. A main function of my career has been partnering with client buying teams for streamlining forecasting and ordering while simultaneously prospecting for new accounts. In using my education in business and marketing, I have been able to create marketing campaigns targeted to existing and potential customers, as well as keep all company social media pages fresh, current, and relevant. By spearheading the ongoing website redesign, I have made huge progress in the GVP web presence. Because I have worked in such diverse industries and environments, I am able to demonstrate cultural sensitivity by adapting my communication style to interact with customers and colleagues from a variety of backgrounds and countries. Utilizing my management skills at Golden Valley Products has had me overseeing the sales, engineering, customer service, estimating, and art departments as well as serving as the decision-maker when CEO is not present. I have thoroughly enjoyed my work not only at Golden Valley Products but with all of our customers and vendors.
Amazing EZ-Screen Porch WindowsBusiness Development Coordinator
Oct. 2014 - Jun. 2016Minneapolis, MN• Manage national sales by following-up on leads, overcoming objections, and guiding clientele through the entire purchasing process
• Closed $648K in sales in 2015, which was 48% of entire company sales
• Effectively communicate with customers via phone, email, and text regarding sales, shipping, damage, recall, and warranty issues
• Point of contact for our builder, contractor, and lumber yard clientele across the country
• Process all warranties and subsequent back-charges with the manufacturer
• Create and implement processes and procedures for sales and customer service to streamline all aspects of daily business
• Research and implement new procedure to become Sales Tax compliant
• Train new account managers in sales tactics and the use of QuickBooks
• Liaison between customer service, sales, and the accounting department
• Produce creative marketing strategies for social media, email, and trade show marketing
• Maintain the website by uploading new pictures, testimonials, and information using WordPress
• Update the company’s FaceBook, Twitter, Pinterest, Houzz, YouTube, Google+, and Instagram accounts with our industry’s latest information and trends
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