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Work Background
TendOperations
Nov. 2022
VillageDirector of Marketing
Jan. 2022 - Sep. 2022Led the marketing function for startup developing a B2B SaaS product in the non-profit education sector.
- A/B web design testing for product and program development.
- Analyzed results of user-data with product and sales team to ensure product market readiness and identify critical needs for launch. - Developed full-pipeline social media strategy and content creation.
- Collaborated with Product Manager and engineering team on dynamic and effective messaging and design. Directly reported to CEO.
New TraditionOperations Manager
Jan. 2021 - Dec. 2021Managed the West Coast Operations of a large-scale out of home advertising agency. Successfully managed the launch and completion of over 1000 out of home media campaigns. - Intricate cross-functional project management to route creative advertising campaigns from contract process through creative development and activation in an efficient and timely matter.
- Milestone monitoring for creative asset delivery and installation. Identified bottlenecks in creative development and publishing.
- Data packing and presentations of campaign results, competitive reports, and impressions to external partners and clients.
CURBProduction Coordinator
May. 2017 - Sep. 2017London, United KingdomContributing creative member of the strategy and production team for specialized experiential marketing. Responsibilities included: • Strategy development: development and design of preliminary plans for marketing campaigns with global brands.
• Organization of large-scale events and production including; 72 hour-straight filming periods, activation timeline management, coordination of over 100 staff & contractors at a time, the remodel of a semi-truck for a UK pop-up tour, overnight 2-story set production & tear down. • Client Relations: Representation at pitch meetings, point-person for client contact during development & design periods, deliverance of project outcomes & analysis.
• Administrative & Logistic Support: Travel planning, pitch deck design, digital asset management, logistics assistance.
Live Nation EntertainmentMedia Assistant
May. 2015 - Jun. 2016Los Angeles, CAAssisted the production team for artist promotion including special events, live media coverage, and online content production. Responsibilities included:
• Content production: Prepared & developed segment concepts and managed video structures for web content. Prepared media briefings & announcements regarding client events or releases. Live stream production support.
• Special events: Development & coordination of artist events including pop-up concerts, album releases, tour announcements, & other promotional events.
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