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Work Background
RIAccount Manager
Feb. 2022Toronto, Ontario, CanadaLeading and developing winning 1:1 marketing, strategy, planning, and CRM for renowned brands that utilize data-driven insights to enhance brand communications and drive profound engagement. Executed comprehensive campaigns, and curated site integrations that improved D2C engagement goals by 50%. I achieve high engagement results by ensuring that all proposals and executions for my clients align with strategic goals and objectives.
Juliet CreativeStrategy / Brand Planning Intern
May. 2021 - Aug. 2021Toronto, Ontario, CanadaDirected brand and demographic research, competitive audits, and focus groups to formulate winning strategies and opportunities for a breadth of clients including H&M, Jagermeister, Mailchimp, Smirnoff, Freshco, Moosehead, Burger’s Priest, Nestlé and Signet.
Fare Well TorontoBrand / Communications Strategist
Jun. 2019 - Feb. 2022Toronto, Ontario, CanadaLead brand discovery initiatives, conducted market research, competitive analysis, and demographic insights to identify brand creation opportunities. Designed the brand’s architecture and produced high-quality visual systems and content, including graphics, videos, imagery and book design, to support the brand’s initiatives and elevate its presence across digital and traditional platforms. Recruited and established a successful team of like-minded creatives that ensured the consistent production and output of brand-relevant creations.
Calyx WellnessShop Manager
Apr. 2019 - Mar. 2021Toronto, Ontario, CanadaFostered a safe and welcoming environment where folks could confidently relay their needs and unique considerations for CBD and its possible uses.
Accessible PrintingAccessible Design Consulting
Jun. 2018 - Mar. 2021Toronto, Ontario, CanadaDeveloped comprehensive accessibility way-finding systems for the Toronto Community Housing project, resulting in the creation of an inclusive community space for folks with partial to no vision. Actioned feedback and insights from local advocacy groups and disability organizations to ensure that the design solutions met the specific needs and preferences of individuals with vision impairments.
AritziaStyle Advisor
Oct. 2016 - Nov. 2017Toronto, Ontario, Canada
PandoraAssociate
Jan. 2015 - Dec. 2015Toronto, Ontario, Canada
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