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Work Background
Astor - Gastrobar CulturalCompany Owner
Jun. 2024Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España
PepsiCoAccount Director
Nov. 2021 - Jun. 2024-Developed clear and accurate creative briefs & managed large campaigns from strategy to
production.
-Built strong relationships with key stakeholders across all business segments and managed client
satisfaction & feedback.
-Delivered campaigns for Tropicana, 7up, Doritos & Walkers acrossTV, Digital, OOH, AR, Events,
Experiential; with excellent client feedback,
- Led on the integration and development of the social organic branch of the agency for Walkers UK,
focusing on a brand shift on TOV & organic social strategy.
Walgreens Boots AllianceSenior Manager - Creative
Jul. 2018 - Nov. 2021London, United Kingdom- Strategically developed campaigns for all businesses in WBA portfolio, advising on creative outlets and best practices. Achieved excellent client feedback and grew the level of projects briefed into our agency style team, becoming the highest grossing team in the agency
-Led a full transformation of the video & photography team after inheriting a burnt-out department with inadequate tools and limited support
-Developed WBA’s brand storytelling strategy, building a robust and
well-rounded tone of voice, leading to a complete re-brand and winning the Ragan Award for Best CSR Event 2021. Also led the launch of No7 Beauty Company, a new brand in the business portfolio, setting up best practices and long-term storytelling.
-Art directed and oversaw the production of all projects across design, video and photography; working on delivery alongside the team hands-on when workload required it
-Heavily supported PR campaigns for Boots, Walgreens and the corporate brand especially during the challenging COVID-19 period, advising on storytelling best practices and suitable formats to achieve high media penetration
QVCProducer/Director - Video
Oct. 2017 - Jul. 2018London, Greater London, United KingdomCreate and deliver end to end campaigns for the QVC channels and social media.
Manage stakeholder relationships, take briefs and lead kick off meetings
Present creative solutions, source talent and crew, direct and produce shoots
AvonGlobal Creative Content Manager - Video
Oct. 2015 - Oct. 2017Northampton, United KingdomResponsible for leading and producing the creative concept development and execution of digital assets and content.
Overseeing the development of 3D modeling and rendering to provide brochure enhancement and other digital assets, as well as VR assets.
Acting as the business expert and an advice counsel on development of video production undertaken by Global markets.
Setting new video guidelines in accordance with Global Branding. Develop and mentor the in-house team as well as bring on board new suppliers and manage agency and freelancer relationships.
Home Retail Group PLCSenior Video Editor
Mar. 2015 - Oct. 2015Creating high volume content and overseeing the post-production team. Promoting and developing the skill and abilities of the team across the business. Developing new concepts and constantly raising the standard of the work created in the studio.
HalfordsDigital Video Editor
Mar. 2014 - Mar. 2015Managing projects from pre-production to post with a view to increase engagement and highlight the e-commerce strategy. Bringing a creative and original approach to each project and shaping the final project in the post production process.
Also took responsibility in recruiting and building the video team. Line manager responsibilities for the Junior Video Assistant.
HalfordsCopywriting Assistant
Jul. 2013 - Mar. 2014Creating engaging copy and re-editing previous copy to fit the new tone of voice and e-commerce strategy.
The Genuine Gemstone CompanyEditor
Oct. 2012 - Apr. 2013Developing projects from brief to post production in a time-sensitive manner. Ensuring that the tone and message of each video adhered to the brand guidelines of the product advertised and it engaged with the audience.
Worcestershire Film FestivalFestival Director
Sep. 2012 - Nov. 2013Worcestershire Film Festival started from a need to build a network in the West Midlands for independent filmmakers and a necessity to celebrate and promote the work of many great film-makers in the area. My input has helped the festival triple its audience and events in only 2 editions.
The Genuine Gemstone CompanyProducer
Mar. 2012 - Oct. 2012Constructing shows and managing the team in order to reach set targets. Developed sale techniques and created shows that not only enticed the customers, but also offered great quality entertainment.
The Genuine Gemstone CompanyFloor Manager/ Assistant Producer
Nov. 2011 - Mar. 2012Setting up for live shows and offering support to the Producers. The position required great communication skills and the ability to relate with the wider business in order to be able to react in a time-sensitive manner to any issues that might show during a live broadcast.
SoopanaturalFreelance Editor - Motion Graphics Designer
Aug. 2011 - Jan. 2014Worcester, United KingdomCreating compelling motion graphics that enriched the final project, as well as editing projects from scratch. This collaboration offered the opportunity to work on projects for The Albany, London; The Rep, Birmingham; Freeze; and artists such as Soweto Kinch and Akala
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Filmmaker | Creative Director | Post Prod | Cinematographer | Storyteller