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Work Background
SatellitemyloveBrand Strategist
Mar. 2023Paris, Île-de-France, FranceProvided strategic brand development for high-profile clients, including Sanofi, Ron Dorff, and Galeries Lafayette, enhancing brand messaging and market reach.
Oversaw end-to-end project management for multi-channel campaigns, leveraging analytical insights to drive performance and enhance client satisfaction. Galeries Lafayette (Luxury Department Store): Led the strategy for two major campaigns, aligning creative direction with brand identity to captivate target audiences and drive in-store and online engagement. Ron Dorff (Men’s Clothing Brand): Coordinated campaign shoots and collaborated with creative directors to ensure consistent brand messaging across films and visual content, reinforcing brand values in every detail. Sanofi: Directed strategic planning and execution for Sanofi’s Olympic Games TV campaign, optimizing OOH and DOOH elements across diverse markets for maximum reach. Led impactful brand initiatives, such as a social impact campaign for Sanofi in Africa, which boosted global presence and audience relevance. ILIK & Mauj: Managed the website creation & e-commerce strategy for two brands, ILIK and Mauj,
optimizing websites, improving SEO, and ensuring a seamless user experience.
- Developed monthly performance dashboards to track key metrics, analyze data, and inform
decisions to optimize digital strategies and improve sales.
- Collaborated closely with the creative team to ensure all website content and marketing
materials were consistent with the brand identity and values.
- Managed the product launch process for ILIK, leading packaging development from concept to execution, ensuring that product designs met client expectations and adhered to budget and regulatory guidelines.
- Oversaw the development of a cohesive packaging system for ILIK’ s existing and new products, selecting sustainable materials and managing quality control throughout the production process.
Hotel Villas Playa de UvaMarketing Manager
Mar. 2023VenezuelaSuccessfully implemented growth strategies that increased occupancy rates by 50% since 2022. Spearheaded influencer and digital marketing campaigns to enhance brand awareness and engage new customer segments. Established partnerships with travel agencies, airlines, and activity providers, broadening the hotel’s market reach and solidifying its reputation as a preferred destination. Conducted market studies to strategically position the hotel within the competitive landscape, aligning offerings with guest preferences. Developed and executed sales and marketing strategies tailored to meet revenue goals and expand the hotel’s clientele across local and international markets. Part of Grupo Samambaya
SatellitemyloveJunior Strategist
Oct. 2021 - Apr. 2023Paris, Île-de-France, Francehttp://www.satellitemylove.com
Arena Media EspañaAccount Manager
Mar. 2021 - Dec. 2021Madrid, Community of Madrid, SpainManaged high-profile client accounts, including Hermès, Carrefour, Osborne, and AXN, with a focus on delivering strategic insights and achieving client objectives within allocated budgets. Hermès (Luxury Fashion Brand): Analyzed campaign performance and created in-depth dashboards, providing competitive analysis in the Spanish market to offer actionable insights for brand positioning. Regularly presented detailed reports and dashboards to Hermès, showcasing market trends, competitor activity, and campaign effectiveness, helping guide strategic decisions. Oversaw and optimized the marketing budget, ensuring effective allocation of resources to meet Hermès’s objectives while maximizing ROI. Developed and utilized customized analytical tools (Google Analytics, Comscore, Infoadex) to support clients' strategic growth and enhance campaign impact.
SamambayaContent Manager
Jan. 2021 - Nov. 2021Caracas, Distrito Federal, Venezuela- Communication Strategies: Social Media, Campaigns - Art Direction: Branding, Creative ideas, Photography, Content Creation - Brand Planning: Business Development, Colaborations
LinkauaBusiness Development Intern
Oct. 2020 - Mar. 2021Madrid, Community of Madrid, Spain- Business Management: Helping small and medium companies to grow in the Spanish Market with a Digital approach. - Brand planning: Researching, planning, and implementing new target market initiatives - Pursuing leads and moving them through the sales cycle.
- Developed a content strategy for the brand's website and social media, increasing traffic and leads while monitoring performance through Google Analytics
FIJE - Federación Iberoamericana de Jóvenes EmpresariosProject Management Intern
Aug. 2020 - Dec. 2020Madrid, Community of Madrid, Spain- Helping the Project Manager to create leads and finding sponsors. - Planning webinars for the company community with experts around the world.
- Evaluate Project Performance.
- Setting the montly goals in terms of new clients. http://www.fije.org
Río Cacao ChocolatesOperational Marketing and Business Development Manager
Jan. 2019EuropePackaging Development: Led the development of premium food-grade packaging adhering to regulatory standards while maintaining brand integrity and creativity. Collaborated with engineers and designers to ensure packaging solutions aligned with product functionality and aesthetic requirements. Digital Marketing Leadership: Managed the brand’s digital positioning, including social media strategy and website management, resulting in increased brand visibility and engagement. Product Launch Oversight: Oversaw the launch of new products, ensuring seamless execution of packaging, marketing, and sales strategies to strengthen Rio Cacao’s market position in Venezuela and beyond. Tailored Sales Strategies: Developed and implemented customized sales strategies targeting wholesalers, specialty stores, and distributors, increasing market penetration. Dynamic Sales Pipeline: Worked closely with cross-functional teams to build and manage a dynamic sales pipeline, converting prospects into long-term clients with short sales cycles and personalized outreach. Business Development Responsibilities: Market Expansion: Identified and capitalized on new market opportunities, driving growth across key territories in Latin America and Europe. Strategic Partnerships: Established and nurtured relationships with key distributors, wholesalers, and specialty retailers to expand the brand’s footprint. Revenue Growth: Consistently achieved and exceeded revenue goals by leveraging data-driven strategies and targeted outreach efforts. Competitive Intelligence: Conducted market research and competitive analysis to identify trends, customer preferences, and emerging opportunities, ensuring Río Cacao remained ahead of the curve. Global Presence: Spearheaded initiatives to position Río Cacao as a premium international brand, enhancing its recognition and value across diverse markets.
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