Northcountry Cooperative FoundationFreelance Designer, Marketing Consultant
Dec. 2014 - Jul. 2016Greater Minneapolis-St. Paul AreaAs the Marketing Consultant, I was responsible for a wide range of creative and strategic tasks, playing a pivotal role in shaping the visual and digital presence of the organization. My expertise spans across multiple areas, including graphic design, website management, social media, and digital content creation, all tailored to meet the organization's goals. On the design front, I worked on diverse projects such as annual reports, ensuring they are visually compelling and aligned with brand guidelines, as well as digital designs that bring the organization’s online presence to life. Whether it's a new social media campaign, an e-newsletter, or a website update, I focused on delivering consistent and engaging visuals that captured attention and communicated effectively with the target audience. In managing the organization's social media accounts, I took on the responsibility of curating content, scheduling posts, and engaging with followers to build a robust online community. I analyzed performance metrics to provide insightful reports to various teams, helping to shape future strategies based on data-driven results. Additionally, I coordinated blog content, e-newsletters (using tools like MailChimp), and other online efforts to ensure cohesive communication across all platforms. With a focus on both creative execution and strategic thinking, I collaborated closely with different departments to maintain a consistent brand voice across all digital channels. My role also involved staying current on industry trends and best practices, ensuring that the organization remains competitive and relevant in an ever-changing digital landscape. Through a mix of design expertise and marketing insight, I strived to enhance the organization’s visibility, engagement, and overall digital presence.