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Work Background
FreelanceEducation & Marketing Consultant
Sep. 2024
Argyle Independent School DstSecondary Teacher
Jul. 2023Argyle, TX•Organized and used data to write innovative ASL curriculum for levels 1 & 2, resulted in a 30%
increase in student success data, team engagement and growth-oriented performance.
•Exceeded monthly targets by 20% through active listening, equity and inclusion, while effectively
coaching, building relationships and identifying trends to improve team engagement.
•Enhanced cross-functional collaboration, executed a compelling story to increase classroom
management and strategic success. Being an industry project expert and utilizing best practices
led to 2 districts adapting curriculum and projects in 5 years.
Northwest ISDWorld Language Teacher
Aug. 2018 - Jun. 2023Byron Nelson High School •Create innovative lessons and daily plans to encourage participation and group activities. District
adapted 3 major projects I uniquely created, showing excellent data feedback and exceptional
experience and engagement.
• Organized and wrote leadership workshop presentation for 550 peers and administration.
Led initiative to identify operational bottlenecks and trends, leveraging data to propose process
changes, resulting in a 45% increase in team efficiency within 6 months of new curriculum
development.
•District of Innovation Teacher at Northwest Independent School District for 4 years, qualified 1st
year.
DFW Clay Target Sports Chief Customer Officer (CCO)
Jan. 2015 - Aug. 2018Northlake, TX•Ensured the entire organization maintained a strong commitment to customer satisfaction and
loyalty, driving long-term business success.
•Led the development of all media and public relations, content marketing, and analyst relations,
resulting in a 30% increase in public customer engagement and a 20% rise in youth team gross
renewal rate (GRR).
•Collaborating on successful event planning, strategic leadership and execution of over 25 events
annually, leading to a 30% increase in event revenue and increased brand awareness and
strategic branding.
•Executed strategic operational planning, customer success achieving a 30% decrease in project
onboarding time and execution.
•Collaborated with Network Operations Leadership to drive operational activities, resulting in a 20%
increase in strategic opportunities and organizational development, supporting the Network
Operations Team.
•Project management specialist who consistently met monthly and quarterly targets, maintaining
open communication channels with clients, resulting in improved project efficiency and customer
satisfaction.
Orion MultimediaExecutive Producer-Dallas, TX
Jan. 2010 - Jan. 2011DFW•Developed and maintained all aspects of Dallas-based TV show Shooting Stars, resulting in a 15%
decrease in production costs and improved overall efficiency.
•Led the development of all local media and public relations, social media marketing, and
promotional material, resulting in a 30% increase in show brand awareness and fan engagement.
•Arranged talent and organized contract negotiation. Including talent Gerald McCraney, Karl
Malone and Cole Hauser. Oversaw travel and implementation of logistics while talent was on
location.
•Developed Press Releases and orchestrated live audiences of 500+ people for 3 nights, amplifying
brand presence and audience engagement.
•Drove a 30% increase in B2B sales for sponsors through strategic partnerships, resulting in a boost
in event funding and brand exposure.
THE YOUTH TARGET FOUNDATIONDirector of Marketing and Communications/ Customer Success & Experience Manager
Jan. 2007 - Aug. 2018DFW•Led and developed youth clay target teams in Texas end-to-end, resulting in a 70% increase in B2B
sponsors and sales within first 3 years. As the face of YTF, successfully exceeded Company goals
rapid growth and large scale business goals.
•Actively managed a customer first program portfolio of 35-40, leading project success through
end to end construction of team. Coordinating new leads and continuous improvement with
existing leads. Project execution included on-boarding, marketing collaboration, GRR, public
relations, communication, and governance compliance.
•Utilized copywriting, patent applications, and project management to develop impactful
communications and marketing plans, leading to a 25% increase in product awareness and
conversion, driving significant business growth.
•Led successful end-to-end construction of 35-40 customer projects, resulting in on-time delivery,
improved customer satisfaction, and increased retention.
•Supporting teams and ensuring customer satisfaction by implementing a seamless onboarding
experience. Increasing customer relationships and team growth through testing and leader
development. Improving customer relationships and product growth.
Start Caring Wellness Director of Development / Customer Success Manager/ Program Manager
Jan. 2001 - Jan. 2007DFWDirector of Development
•Built and designed all media, on-line and in-person marketing and public relations. Managed all
CMS and analyst relations.
•Led cross-functional meetings and presented strategic business cases to Senior Executives,
driving consensus and long-term strategy.
•Generated over $350,000 in revenue in just 3 months by organizing the largest outdoor EXPO in
North Texas history. Customer Success Manager
•Led the development of a customer project strategy, resulting in a 45% improvement in meeting
construction deadlines and maintaining system integrity.
•Analyzed and strategized data to gain corporate insight and create recommendations on
workforce planning and programmatic KPI’s
•Monitored customer usage data to identify trends, potential issues, and areas for upselling or
cross-selling opportunities Program Manager
•Led a team to improve CX efficiency by 30% within 6 months, using data and analytics to identify
areas of opportunity and propose process changes
•Developed and implemented program strategies aligned with organizational goals, overseeing
multiple complex projects simultaneously
24 Hour FitnessRegional Director Group X
Jan. 1997 - Jan. 2006Lewisville, Texas, United States•Directed a team of Group Exercise programs at 9 clubs in the North Texas area. •Utilized effective leadership techniques to improve production methods and resource
coordination, leading to a 30% increase in overall group exercise program revenue and customer
experience.
•Direct report for 200+ industry experts offering extensive product knowledge and continuous
education, resulting in a 30% increase in team productivity and overall business success
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