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Work Background
SocialScienceVP, Media Strategy & Client Growth
Mar. 2024New York, New York, United States
StarcomVice President, Performance Marketing
Feb. 2022 - Mar. 2024Chicago, Illinois, United StatesAs Vice President at Starcom I had the privilege of leading our digital marketing efforts across search engine marketing, social media, and programmatic channels, driving significant growth for both the agency and our clients. I also guided cross-functional teams in crafting and executing comprehensive digital strategies tailored to client objectives and evolving market trends. My focus was on enhancing media performance through data-driven insights, ensuring optimal ROI across various digital platforms. I provided strategic recommendations to our key clients, fostering strong, trust-based relationships and delivering measurable success. I also introduced new digital practices and technologies, helping to keep us ahead in the industry and ensuring our strategies were both innovative and effective. I proudly mentored and developed our teams, cultivating a culture of excellence, collaboration, and continuous learning. Further, I played a crucial role in new growth initiatives, contributing to Starcom’s standing as a leader in digital marketing. My time at Starcom was defined by a commitment to exceptional results and progressive strategies, positioning the agency as a pioneer in digital innovation.
Blacklight/MAPartner, Digital Media Practice Lead
Jun. 2018 - Feb. 2022New York, New York, United StatesAs a Partner, Jason is a team leader who is responsible in crafting digital strategy and architecting seamless executions across many media channels for each client’s objectives. Jason is keen to point out a solid appreciation of how digital media such as SEM, Social or Programmatic can target based on intent results in executions that intersect the target with the correct message and user experience to maximize efficient engagement and growth. His expertise has been honed through experience in executing many large-scale media initiatives within the financial, education, health, travel, technology and retail/CPG industries where both digital and offline media are maximized. In addition to his proven leadership of managing successful internal teams, Jason has solid experience in marketing technology implementation and execution for analytics. Extensive hands-on experience with many best-of-breed search, social, programmatic, analytic and DMP/CEP platforms has led to successfully platforming clients onto new technologies. Whether it be transitioning clients to a single technology stack or to a multi-platformed solution, Jason is a required asset.
Blacklight/MADirector, Search & Programmatic Media
Oct. 2010 - Jul. 2018New York, New York, United States
WAHLSTROM GROUP L.L.C. (IPG - Interpublic Group of Companies)Senior Account Manager, Digital Marketing
Aug. 2008 - Oct. 2010New York City Metropolitan Area
Blacklight/MAAccount Manager
Oct. 2007 - Jul. 2008New York, New York, United States
Steve MaddenInternet Marketing Manager
Nov. 2006 - Oct. 2007Westport, CTE-Commerce SEM, Display, Email & Analytics
VertrueVariable Print/Online Fulfillment
Oct. 2005 - Oct. 2006Norwalk, CT
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