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Work Background
AtkinsRéalisGlobal Brand Specialist
Jun. 2023London, England, United KingdomGuiding leadership through global Brand refresh which launched in Sept
2023 when SNC Lavalin (listed on TSX), Atkins and Faithful + Gould
rebranded bringing together 40,000 employees under one unifying name,
visual identity and global strategy.
* Guiding F+G through the business transformation - away from a separate
corporate entity and into the newly formed AtkinsRéalis.
* Developing innovative marketing campaigns and embedding brand
strategy, architecture, governance, guidelines etc.
* Hiring, briefing and directing creative agencies and internal design teams
* Developing and driving key brand projects and campaigns inc. tone of
voice, EVP & Employer Brand, photography program, brand ambassador
community, online merch store and many more.
Reporting into Senior Vice President Global Communications and Marketing
HybridHeroSaas Marketing Specialist
Apr. 2023 - Jun. 2024London Area, United KingdomBrought in to advise on Marketing strategy, Brand proposition and positioning
General strategic counsel ahead of funding for this HR and workplace management Saas.
ClientSideChief Marketing Officer
Jun. 2022London Area, United KingdomA strategic and creative project management consultancy specialising in marketing and branding projects, client side. Projects include startups, fintech, engineering, digital infrastructure, Saas, venture capital, luxury hotel groups, world-renowned research institution and more.
People-MadeSenior Director Client Services
Jul. 2021 - Dec. 2022London, England, United KingdomAt People Made we believe that brands are defined by the actions, behaviours and decisions of your people. Working with incredibly strategic minds to help clients connect their growth culture internally with the business needs, growth plan and founder vision. • Leading development and definition of strategic brand frameworks for purpose, EVP, employer brand, values, positioning and all factors relating to aligning brand, culture and people
• Ensure all brand comms and guidelines are relevant and delivered by creative teams and distributed to correct audiences via best platforms, instilling a strong sense of brand management within those teams using it
• Leading client teams, brand teams, creative teams and strategy to come together in delivering the client's needs
• Clients include global scientific research institution (Weizmann Institute), start ups, fintech, big tech, retail, finance, luxury, property, blockchain Saas
• Full forecasting and budget responsibility
Mott MacDonaldMarketing Projects Lead
Jan. 2019 - Feb. 2023London, England, United KingdomResponsible for creation and delivery of complex internal/external marketing and brand projects in global company of some 19,000 employees:
• Concept, positioning and launch of 3 key Digital infrastructure start-ups (Mott MacDonald’s key focus area for growth) focused on client acquisition https://www.mottmac.com/digital
• Stakeholder management: developing and managing relationships with internal teams, global marketing network, external partners, agencies etc. to support, challenge and drive campaigns for communications and growth, enabling teams to adapt more readily to change
• Advisory role for functional transformation within the business, introducing efficient processes to shift toward an agency model ie. briefing, scoping and resourcing work
• Managing relevant teams to create all visual and copy assets for stakeholder, employee engagement, brand propositions, strategy & communications across digital, social, video
• Managing strategy in alignment with business growth plans for various Civils and Global Rail campaigns to recruit c.1000 civil and systems engineers globally
• Managing strategy, all marketing and branding for client bid worth £500m+ in fees inc. podcasts, website, social media, case studies for PQQ
• Developing and executing fully integrated campaigns
• Comms strategy and implementation to align and communicate Digital vision, purpose and highly complex technical solutions to the digital network, Account leads and wider global business
• Multiple website projects from concept through to successful implementation inc. positioning, target audience segmentation, UI/UX customer journeys, marketing and sales funnels for present and future • AGM event management 2020 & 2021 (virtual) planning and delivery of key annual event - a fully choreographed show inc. presentations, stands, attendees (850 pax), venue, digital registration, logistics, print collateral, microsite, speakers
Reporting to Group Marketing & PR Director
InterbrandClient Services Director
Jun. 2015 - Aug. 2017LondonLeading Interbrand and client teams for international branding and business transformation projects: • - Managed full visual & verbal identity rebrand (post demerger) for Mott MacDonald: positioning, internal activation and engagement of this global engineering leader, a company that became Interbrand London's key revenue client within 10 months under my direction
- Also led team for business transformation at Mott MacDonald, being seconded to their Marketing department to assess and implement change
- Brand repositioning for Sodexo (French giant within the human capital management space)
- Orchestrating complex global internal comms campaign for InterContinental Hotels Group
- Packaging design and strategising a brand-new category for GSK
- Brand identity and positioning for APV (venture arm of Anglo Platinum)
- Managed full identity (verbal & visual), brand architecture and positioning strategy for SCA, a new global holding company value SEK 11bn
- Pitch work for numerous new business pitches
- P&L responsibility, revenue and forecasting management
N.B. Left for 14 months maternity leave
Papallona Creative AgencyMarketing & project manager various
Jul. 2012 - Jun. 2015LondonMarketing and brand manager specialising in GTM planning and implementation for start-ups and digital businesses
• Victory Ventures (2014-2015) – Project Manager to UHNWI overseeing complete renovation of St James’s property
• Technogel Italia (Apr 2013 – Dec 2014) – Sales & Marketing Mgr for UK and South Africa: New brand, new market strategy and briefing product development, lead generation for B2C, growth market strategy, CRM www.technogelworld.com
• The Cliff Barbados (2013) - Destination marketing
• Rufus Leonard (2013) - Digital branding project management (UI/UX etc.) and positioning for London Stock Exchange and advertising campaigns for Lloyds Banking Group
• De Beers Fine Diamond Jewellers (6 months 2012) - Temp PA to CEO for 3 weeks then transferred to Marketing Projects Manager in marketing department
De Beers Diamond JewellersMarketing Project Manager
Jul. 2012 - Dec. 2012London, United KingdomTemp PA to CEO for 3 weeks initially happily extended to marketing department.
Luxury BrandingAccount Management & Chairman's Office
Mar. 2009 - Jul. 2011Cape Town Area, South AfricaAccount management inc. branding, positioning, marketing, new business development, project planning, concept creation, launches
Initially EA to Chairman Clients:
LUX* Resorts & Hotels, Imara Holdings, Value Retail, CHIC Outlet Shopping, Seeff Property Group, SALA (Southern Africa Luxury Association) June 2009 - Mar 2011
HSBC Bank plcEA/ Business Manager to Head of EMEA Investment Banking
Mar. 2006 - Sep. 2008London, United Kingdom
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