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Work Background
CEO @ Bogazisleri
Rita Deli | Rita Farm | Rita LabCEO @ Bogazisleri
Jul. 2024Food and Beverage
Head of Marketing
NNHead of Marketing
Nov. 2022 - May. 2024Istanbul, Turkey
Mobile Business Marketing Director
Turk TelekomMobile Business Marketing Director
Sep. 2019 - Apr. 2021Istanbul, TurkeyResponsible to manage both consumer and corporate mobile revenues with full P&L responsibility
CRM, Pricing & Experience Director
Turk TelekomCRM, Pricing & Experience Director
Oct. 2014 - Sep. 2019Istanbul, TurkeyResponsible of Fixed Broadband, Fixed Line, Mobile, TV and Multi-play offers of both Consumer and Corporate - Managing Pricing, Experience & CRM teams. CRM constitutes of Analytics, Campaign Management, Research and Reporting - Big Data management, ensure data integrity - In depth understanding of customer behavior through Research (soft metrics) and Analytics (hard metrics) to develop pricing strategy increasing revenue and profit - In charge of customer experience, defining processes consistent with the company’s strategy - Manage the overall execution, performance, and effectiveness of various marketing channels - Channel optimization through analytics and insights to support profitable growth - Business plan and cost management responsibility of marketing
Pricing, Reporting & International Services Director
Turk TelekomPricing, Reporting & International Services Director
Nov. 2010 - Oct. 2014Responsible for consumer and corporate business lines - Led profitability analysis for all marketing actions including churn management - Created campaign optimization method targeting revenue maximization and channel optimization - Managed investor relations - Prepared and managed annual budget plans and five year business plans - Managed pricing of TT Group synergy offers in line with transfer pricing - Oversaw roaming wholesale agreements, and roaming and international consumer offers
Marketing Consultant
Turk TelekomMarketing Consultant
Dec. 2009 - Nov. 2010- Worked for TTNET’s (leading Fixed Broadband Operator in Turkey) tariff portfolio revision in terms of both price, quota and speed - Participated in TürkTelekom’s (Fixed voice Operator in Turkey) tariff portfolio revision project
Manager, Pricing & Financial Evaluation
DigiturkManager, Pricing & Financial Evaluation
Aug. 2009 - Dec. 2009
Pricing Line Manager - Consumer Segment
AveaPricing Line Manager - Consumer Segment
Sep. 2007 - Aug. 2009
Pricing Team Member
TurkcellPricing Team Member
Apr. 2004 - Sep. 2007
Product Manager
Doğuş OtomotivProduct Manager
Jan. 1998 - Apr. 2004
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