Turk TelekomCRM, Pricing & Experience Director
Oct. 2014 - Sep. 2019Istanbul, TurkeyResponsible of Fixed Broadband, Fixed Line, Mobile, TV and Multi-play offers of both Consumer and Corporate - Managing Pricing, Experience & CRM teams. CRM constitutes of Analytics, Campaign Management, Research and Reporting
- Big Data management, ensure data integrity
- In depth understanding of customer behavior through Research (soft metrics) and Analytics (hard metrics) to develop pricing strategy increasing revenue and profit
- In charge of customer experience, defining processes consistent with the company’s strategy
- Manage the overall execution, performance, and effectiveness of various marketing channels
- Channel optimization through analytics and insights to support profitable growth
- Business plan and cost management responsibility of marketing