Universal McCannTrainee at planning department
Jul. 2015 - Aug. 2015Moscovo, Cidade de Moscou, RússiaWas responsible for monitoring and analysis of media activity of the competitors for different category brands such as electronic, pharmaceutics, tourism, and automobile using TNS AdFact base. Analyzed different target audiences. Worked with industrial media researches such as Russian Index of Target Audiences (R-TGI) Comcon Synovate, TNS M-Index. Prepared reports and conclusions for different brans on already realized campaigns. Has prepared briefs for the media-buying department. Helped to elaborate strategy as a member of media planning team. Was responsible for the official page of the Company