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Work Background
AT&TSenior Video Editor
Feb. 2024I led the editing team at Mercury Studios, successfully achieving 2.5 million views and a 76.4% engagement rate across more than 50 promotional videos, thereby significantly enhancing brand awareness.
I was responsible for the development of video assets for AT&T's $140 billion Guarantee campaign, scheduled for launch in January 2025, which garnered over 2 million views in its inaugural week.
Furthermore, I developed brand promotions for the AT&T website, focusing on enhancing audience engagement. I coordinated with various teams to ensure seamless integration of visual and audio elements in accordance with brand guidelines.
By crafting compelling visual narratives, I contributed to notable increases in social media engagement and brand recognition. I also analyzed viewer metrics to refine editing techniques, resulting in consistently high engagement rates across AT&T Explore's social media channels.
IronCross MediaEditor/Producer/Owner
Apr. 2019IronCross Media is a Canton-based Video Production and Editing company. We focus on developing custom solutions and brand stories for small- to medium-sized businesses across digital marketing and social media. We spend time in discussions with each client to determine their specific needs and pain points, then craft a targeted brand message and solution for each.
Kennesaw State UniversityDirector of Video Services
Nov. 2016 - Sep. 2019As the Director of Video Services for KSU, I lead a team that creates dynamic, impactful video projects for all 13 KSU colleges and ancillary departments. By providing high-quality, compelling videos and social media content, we enhance the brand awareness of Kennesaw State, attract the attention of our audience and increase enrollment interest in the institution. These projects will convey fascinating stories about our faculty, students, alumni, staff and campus events to our target audience – prospective students and families, donors (current and prospective) as well as the general public.
Veeam SoftwareVideo Production Manager
Feb. 2015 - Oct. 2016Produce top notch video content for Veeam Software Primary motion video editor for Veeam utilizing the most current editing, video effects and animation software in the industry Manage video editing team and production of videos with internal teams and external agencies Write and produce storyboards to tell Veeam’s story and ensure consistency with current messaging Work with customers and partners globally to produce testimonial videos that promote Veeam’s brand Collaborate with events team to produce videos for VeeamON and Veeam led events globally. Ensure video standards and consistency is met for all videos that are developed internally and externally Operate motion video cameras and have the ability to produce high quality videos on location or in a studio Provide production support and direction for all global Veeam produced shows such as Whiteboard Wednesdays and GreenTV
Turner StudiosVideo Editor II
Feb. 1997 - Nov. 2014Atlanta, GASpearheads projects for all networks under Turner Broadcasting, including Turner Classic Movies, TNT, TBS, Cartoon Network, CNN, and Turner Sports. Adeptly applies deep knowledge of equipment, programs and formats including Avid Media Composers, Apple Final Cut Studio and Adobe CS6/CC for promotional, long form, music video and multi-camera editing projects. Expertly served as Lead Editor for World Championship Wrestling broadcasts. Creates and designs compelling video teases, promos, assets and elements. Recognized for providing outstanding customer service and budget saving processes for the company, eliminating unnecessary costs, enhancing collaboration, improving production methods and quality. Responsible for overseeing, coordinating and executing video billboards for all Turner Sports broadcasts. Produces powerful graphics and incorporates files into all video projects, including lower thirds, end pages and full graphic production, utilizing Adobe After Effects, CS6/CC, Adobe Photoshop CS6/CC and Adobe Illustrator CS6/CC. Demonstrates thorough proficiency in the comprehensive use of premiere plug-ins, such as Sapphire, Red Giant and Boris. Collaborates effectively with team on video production projects including scripting, voice over development, storyboarding and other aspects of the video production process.
M.P.L. Film and VideoVideo Editor
Aug. 1995 - Jan. 1997Responsible for Linear and Non-Linear editing projects including music videos, corporate videos and commercials and promos for various companies. Used various tape machine formats and editing equipment in the linear world and Avid Media Composer for all other editing tasks.
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