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Work Background
Lucky Kong MahjFounder and Business Director
Dec. 2023Lubbock, Texas, United States• Lead business strategy, branding, and marketing for a growing mahjong teaching and events company.
• Organized and executed large events like LKM’s Mahjong Galentines and Summer Soirée to drive community engagement and enhance client experience.
• Developed marketing materials and social media strategies to promote events
• Fostered a positive team culture, collaborating with a group of four women to ensure seamless operations and customer satisfaction.
Kayla Sue Design or Something Blue Design Co.Founder & Creative Director
Mar. 2020Lubbock, Texas Area• Built and scaled a luxury branding and web design studio specializing in elevating wedding photography businesses' online presence
• Lead a multidisciplinary team of designers, copywriters, and strategists to create high-converting websites and compelling brand positioning for clients.
• Provided strategic direction for client projects, ensuring alignment with vision, target audience, and business goals.
• Managed client relationships and foster collaboration, clear communication, and positive feedback throughout project lifecycles.
• Oversaw marketing efforts to amplify brand messaging and grow client reach across multiple platforms. PORTFOLIO : www.somethingbluedesign.com
RockfishUI Designer
Aug. 2015 - Mar. 2016Dallas/Fort Worth AreaOne of the two main UI Visual Designers who worked on the complete redesign of the MetroPCS website • Worked and contributed ideas with the UX team
• Produced a large quantity of beautiful high fidelity responsive comps as well as working prototypes
• Assisted with the design and polish of the UI element and components library as well as the visual style guide • Took part in client and developer meetings throughout the project • Worked on other small projects with clients such as Ford and Unilever
Tekzenit Software TechnologiesUx Designer
Jun. 2014 - Jul. 2015Irving TX• Performed in depth research such as heuristic evaluations, ethnography studies, benchmarking, tree testing, card sorting and user studies for various clients • Conducted rapid paper prototyping and wire framing
• User testing and personal interviews • Created research analysis decks for AT&T and Vodafone
• UI visual design for Ericsson, CBRE and Belize Telemedia Unlimited • Redlined comps and UI elements for CBRE
Morris & Mitchell AD AgencyCreative Director
Aug. 2013 - May. 2014• In charge of all design concepts for each client in the agency
• Design mediums consisted of print, web, social media, etc. • Worked directly with account directors • Oversaw and lead the graphic design team
Houston AstrosGraphic Design Intern
May. 2013 - Aug. 2013Houston, Texas• Worked directly with the Astros design team.
• Designed various collateral material such as magazine spreads and newspaper ads, t-shirt designs, social media graphics, email blasts, and signage.
• Attended and contributed to marketing meetings and brainstorm sessions
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