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Work Background
BRANDGRL MARKETINGStrategic Marketing. Creative Solutions. Skilled Event Producer. Project Manager
Jul. 2022Myrtle Beach, South Carolina, United StatesI create in-person, on-air and digital event experiences to drive your brand's positioning and go-to-market strategies. As Strategic Director, I work with your stakeholders to oversee planning, budgeting, project management, sponsorship integration, event design and executing first and third-party events and strategic brand partnerships and activations for your sponsors. I work with sales, marketing, management, business managers, venues, programming and sponsors to influence leadership, brand, product and personality/influencer marketing, PR, and sales to amplify campaigns, drive sales and/or ratings, brands, and annual tentpole events. Proven ability to identify the right audience, craft the appropriate messaging for the target, and activate customer segmentation models to follow research directives and improve business results. Advanced capacity to absorb and integrate both qualitative insights and data to identify new approaches and solutions. Rigorous approach to deadline management, overseeing short-term projects with tight timelines and long-term initiatives with critical stage gates. Able to effectively and succinctly communicate with and influence multiple stakeholders across all levels.
MEDIACOMarketing, Sales and Event Marketing & Proposal Specialist Remote
Nov. 2020 - Sep. 2022New York City Metropolitan AreaAn experienced marketing and sales specialist working with Mediaco's iconic HOT 97, WQHT 97.1 and WBLS-FM brands and their massive digital footprint along with their experiential events such as Summer Jam, Circle of Sisters and On Da Reggae Soca Tip. In 2020, when the pandemic ended live events, I quickly adapted to a fully remote environment and fully utilize technology and digital platforms to connect with clients throughout the country to achieve goals and meet and exceed goals. I creates custom creative promotional and sales solutions while collaborating with sales, digital, clients, agencies, influencers and programming to deliver solid platforms for clients to engage with Black and multi-cultural consumers remotely. Sales calls, custom deck creation and proposal writing, client presentations, client ideation, digital marketing plans, influencer marketing, multi-media strategies, experiential marketing and production. Onsite project activation and fulfillment for events when events returned in August 2021.
Meruelo MediaVP Marketing/Strategic Brand Specialist and Event production
Jul. 2017 - Oct. 2020Greater Los Angeles AreaCreate and produce live events for 5 brands including concerts, live studio, community, government, B2B, B2C, custom sponsors activation and fundraising. I worked closely with multiple business categories to create solutions for B2B and B2C clients. Creative facilitator that specializes in creative ideation to meet client and consumer needs to achieve business goals. Develop custom sales decks for accounts, agencies, direct clients, community organizations and sponsors. Manage, forecast and allocate annual marketing budgets. Work closely with senior management, sales management and account managers to secure sponsor revenue and deliver KPIs. Passionate about the sales and marketing process. I excel at making data driven decisions, understanding the needs of the industry and strive to help businesses compete in today’s market. Kept staff trained and informed on updated marketing trends and tools. Responsible for concurrently moving a number of prospects through sequential stages of sales process: initial prospect meeting, request for proposal data gathering, benefits comparison, technology demonstration, proposal presentation, and close. My strategic advantage of working in media marketing is my experience calling on numerous business categories including: Global brands, business to business, education, social issues, non-profit, automotive, entertainment, political, retail and consumer goods. My interdepartmental experience with sales, brands, consumers and programming has provided me with the ability to quickly pivot to meet the needs of rapidly changing marketplace. Excellent communication and writing skills. Corporate communications, press releases and content blogging experience. People-oriented leader who enjoys interacting with clients and stakeholders for projects. Experienced event manager, who is strong at negotiation, production, messaging and strategy.
Emmis CommunicationsVice President Marketing
Jul. 1997 - Jan. 2017Greater Los Angeles AreaPossesses leadership, creative, digital and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across media (on-air, online, on social, tablet, mobile, experiential et al.) at a world-class level all in the interest of multi-platform audience and revenue growth.
Significant category expertise in live event logistics and management, mobile marketing, stage, sound, lighting, security, talent, technology, creative;, contract and third party vendor management and sponsorship activation.
Managed contract and fee negotiations for all production elements. Adhered to budgets and all necessary insurance and risk management. Created and purchased all OOH, digital, direct mail and social buys. Targeted demographics, zip codes and tracking engagement and KPIs.
Developed excellent crisis management skills and solved stakeholder conflicts.
Created sponsor decks for sales management to maximize opportunities. Exemplary marketing and brand management leader. Creative strategist and driving force behind social media marketing initiatives that build high-quality brand visibility, recognition, revenue, market presence, and customer loyalty. Provides leadership and innovative ideas that drive marketing excellence and innovation particularly with regard to branded consumer experiences. Can identify and manage programs focused on key segments for growth.
Summit CommunicationsSr Director of Retail Development/Event Sponsorship Specialist
Oct. 1989 - Nov. 1995Greater Atlanta AreaLed marketing and event sponsorship efforts for 9 major media markets targeting a multi-cultural consumer. Led creation and development of integrated marketing campaigns to achieve ratings and revenue.
Generated more than $6 million in revenue by creating targeted special events for women of color.
Secured non-traditional revenue by developing radio station branded station concerts to showcase emerging talent.
Generated more than $3.5M in revenue by developing vendor support revenue programs and spearheading custom station branded events and concerts. Developed and managed a system to organize the Product Marketing team's projects and initiatives
Managed the development and implementation of product and related marketing approaches, processes, and programs to drive consistency, efficiency, and clear messaging; ensuring effective implementation and administration.
Served as the overall program manager for product marketing.
Analyzes the performance and productivity of the Product Marketing team and makes recommendations for improvements in processes, technologies, and management methods.
Provides project management support for individual Product Marketing projects
Facilitates cross functional and intra-Marketing working sessions in support of the Product Marketing project portfolio. Previous employment as Account Manager at TV Guide and Field Advertising Representative at Procter & Gamble.
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