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Work Background
Digital Marketing Manager - Global
HygienaDigital Marketing Manager - Global
Dec. 2022- Strategize, plan, and deploy global digital marketing plan and full-funnel campaigns according to business strategy to acquire, up-sell, cross-sell, and retain leads/users across all geographies in 8 different languages. - Strategize multichannel campaigns with multiple components, including different buyer personas, segments, market opportunities, key corporate content, and messaging across the buyer journey. - Grow organic lead acquisition through SEO and content strategy across different regions: APAC, EMEA, LATAM, and NA. - Established digital marketing SOPs to create, deploy, and optimize multichannel campaigns. Generated tools to align with sales and other departments. - Implemented proper tracking flow to monitor, develop, and execute growth plans and increase channel performance to drive business growth. - Lead and manage cross-functional teams around the globe, including 5 direct reports.
Marketing Director - Retail
Telas LafayetteMarketing Director - Retail
Sep. 2017 - Jul. 2022Bogotá D.C., Colombia- Strategized, planned, and led execution of the annual marketing plan. - Created growth marketing strategies that used the customer acquisition funnel to achieve revenue goals. - Led digital marketing strategy through high-scale campaigns for lead gen and lead nurture. - Designed KPIs and developed sales forecasting to reach company and brand objectives. Conducted market research, consumer insights, and trend analysis to develop business strategy. - Coordinated sales and marketing teams, including hiring, training, workloads, schedules, and deadlines. - Led direct team of 5 people and indirect team of 25 people.
Marketing Specialist
lafayetteMarketing Specialist
Jan. 2013 - Oct. 2016Bogotá, Colombia- Execution of the annual marketing plan and follow up of budget. - Task coordination within the team and training - Followed up to the brand's website and social media results. - Follow up of KPI´s and decision making. - Research information about the market, industry trends, new products and the competitive landscape. - Develop CRM actions. - Negotiate with vendors to guarantee advantageous contracts. - Participate in the development of branding identity initiatives.
Brand Marketing Coordinator
Grupo BimboBrand Marketing Coordinator
Jan. 2010 - Dec. 2011Bogotá, Colombia- Follow-up to the brands general performance. - Draft reports, create and coordinate content, track results,. - Coordinate the design of communication pieces. - Relationship building and follow up to suppliers and agencies. - Execution of corporate and brand events. - Task coordination with different areas.
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