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Work Background
HygienaDigital Marketing Manager - Global
Dec. 2022- Strategize, plan, and deploy global digital marketing plan and full-funnel campaigns according to business strategy to acquire, up-sell, cross-sell, and retain leads/users across all geographies in 8 different languages.
- Strategize multichannel campaigns with multiple components, including different buyer personas, segments, market opportunities, key corporate content, and messaging across the buyer journey.
- Grow organic lead acquisition through SEO and content strategy across different regions: APAC, EMEA, LATAM, and NA.
- Established digital marketing SOPs to create, deploy, and optimize multichannel campaigns. Generated tools to align with sales and other departments.
- Implemented proper tracking flow to monitor, develop, and execute growth plans and increase channel performance to drive business growth.
- Lead and manage cross-functional teams around the globe, including 5 direct reports.
Telas LafayetteMarketing Director - Retail
Sep. 2017 - Jul. 2022Bogotá D.C., Colombia- Strategized, planned, and led execution of the annual marketing plan.
- Created growth marketing strategies that used the customer acquisition funnel to achieve revenue goals.
- Led digital marketing strategy through high-scale campaigns for lead gen and lead nurture.
- Designed KPIs and developed sales forecasting to reach company and brand objectives. Conducted market research, consumer insights, and trend analysis to develop business strategy.
- Coordinated sales and marketing teams, including hiring, training, workloads, schedules, and deadlines. - Led direct team of 5 people and indirect team of 25 people.
lafayetteMarketing Specialist
Jan. 2013 - Oct. 2016Bogotá, Colombia- Execution of the annual marketing plan and follow up of budget.
- Task coordination within the team and training
- Followed up to the brand's website and social media results.
- Follow up of KPI´s and decision making.
- Research information about the market, industry trends, new products and the competitive landscape.
- Develop CRM actions.
- Negotiate with vendors to guarantee advantageous contracts.
- Participate in the development of branding identity initiatives.
Grupo BimboBrand Marketing Coordinator
Jan. 2010 - Dec. 2011Bogotá, Colombia- Follow-up to the brands general performance.
- Draft reports, create and coordinate content, track results,.
- Coordinate the design of communication pieces.
- Relationship building and follow up to suppliers and agencies.
- Execution of corporate and brand events.
- Task coordination with different areas.
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