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Work Background
CCIMarketing Director
Mar. 2023- Collaborating with universities and institutions across the country to enhance the visibility and appeal of continued education courses, targeting learners looking to change careers.
- Working with educational institutions to expand and refine their continued education programs, specifically tailored to individuals aiming to advance or change their careers, particularly in allied healthcare roles.
- Collaborating with healthcare providers to ensure they have access to highly trained and certified professionals through targeted continued education programs, helping to fill critical staffing needs with ambitious and skilled employees.
Evergreen DigitalOwner
Mar. 2022- Developing a strategic content strategy on LinkedIn for an Investment Banking client that increase followers by 10% in the first month. - Developing a content strategy for fertility clinics, to educate followers on the statistics and contributors to male infertility. In the first month, the strategy increased Instagram reach by 130% and Facebook reach by 500% as well as increased Instagram profile visits by 121% and Facebook profile visits by 400%.
- Developing a LinkedIn content strategy for a fully remote digital marketing agency which increased LinkedIn page views by 55% in the first week. - Developing social media strategies for B2B businesses to drive leads and increase brand awareness online.
VROOM DigitalPaid Social Media Account Manager
Jul. 2021 - Mar. 2022Dublin, County Dublin, Ireland- Worked with PR & PPC to develop cross-channel strategies in the food & beverage industry with a budget of $5,000 monthly that resulted in ROAS of 25.06 over two and a half months.
- Developing strategies for an International Humanitarian Organisation for their largest annual campaign with Facebook, Twitter, and Tik Tok Ads with a budget of $40,000 which resulted in an average ROAS of 12.89 and collected over $400,000 in Purchase Conversion Value over 30 days.
- Executing paid social strategies for an international retail business which developed a ROAS of 15.13 and a monthly budget of $13,000 and delivered in US, UK, and Ireland over 30 days.
- Creating and pitching strategies to potential clients as well as offering recommendations to optimisations that can be made on account for client acquisition
- Developing project timelines and managing cross-channel teams on agency growth marketing strategy which includes, Brand, PR, SEO, PPC, Paid Social, Content Marketing, and Email.
- Drafting and editing award submissions and becoming a finalist for two EMEA Digital Media Awards in ‘Best in Retail & Consumer Goods’ and ‘Best in Government & Not For Profit’ in 2021.
Evergreen DigitalDigital Marketing Consultant
Dec. 2020 - Jul. 2021Dublin, County Dublin, Ireland- Develop social media strategies for clients, including content, competitions and incentives to gain followers, and track and report KPIs to clients. - Developed a Facebook/Instagram awareness campaign for Students located in Dublin, Ireland to drive awareness of client’s new discounts platform which Increased Instagram engagement by 385% in two weeks, client accounts reach by 219% in two weeks, and followers by 5% in two weeks.
- Developed a Facebook/Instagram brand awareness campaign for sport e-commerce store amongst elder men in Tuscan, Arizona interested in learning about equipment to use to practice golf while clubs were closed during the pandemic which increased product page views by 120%.
Flynn O'Driscoll, Business LawyersDigital Marketing Manager
Jan. 2018 - Jun. 2021Dublin, Leinster, Ireland- Successfully increased LinkedIn following by 157% in one year.
- Planned and developed brand awareness campaign to educate Irish aviation corporate legal counsel on latest launch of newest service of Aviation Disputes which increased web traffic by 40% and increased website enquiries by 30%.
- Report marketing activity to stakeholders to set priorities and educate on effective campaigns to meet and exceed desired quotas. - Developing strategies to build awareness as well as attract potential clients through education on legal matters that will affect their business. - Manage and develop all content for Wordpress website and social media, including keyword research and audit to carry out effective SEO for businesses' website and content.
- Track and review all website lead generations, KPIs and social media marketing goals monthly that resulted in well-documented findings, insights, and reports. - Utilise Google Analytics to monitor trends and map the user's digital journey through the website.
- Create editorial calendars and schedules for social media content through CMS, effectively completing tasks from initiation to final deliverables. - Working directly with agencies as well as other teams to build effective strategies for recruitment as well as social media campaigns.
- Create and Teach Continued Professional Development programme to educate solicitors on becoming thought leaders on LinkedIn.
Nashville International Center for EmpowermentMarketing and Operations Executive
Jan. 2017 - Apr. 2017Greater Nashville Area, TN- Sorted, organized and collected resources for the Procurement and Operations team to give to arriving refugees
- Charted data analytics that displayed attendance patterns at nearby schools for potential donors to understand the impact of our after-school program
- Managed marketing emailing systems and social media, reviewed and reported on diagnostics of subscribers Common mistakes/misspelling regarding my name Morgan Horn: Horne, Morgen, Megan
United Nations Association of NashvilleMarketing and Events Executive
Jun. 2015 - Jun. 2017Nashville, Tennessee- Developed two campaigns to receive lead generation to attract artists to donate art to event and brand awareness campaign to attract attendees for event which in total raised $2000 dollars for refugees in the local community with overall 40% ROI.
- Planned and managed organisation events of 100+ people, successfully executing marketing timelines, budgets, and logistics for each event.
- Managed and designed marketing emails, reviewed and reported on diagnostics of subscribers to improve outreach and effectiveness.
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