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Work Background
Frasers GroupHead of SEO
Jul. 2022London, England, United KingdomAs the lead for Frasers Group's SEO team, currently spearheading the development of a long-term SEO strategy that takes into account the unique positioning of individual brands such as Sports Direct, House of Fraser, Flannels, Evans Cycles, USC, Jack Wills, Missguided, I Saw It First and more. Skilled in creating SEO roadmaps, developing compelling content, executing SEO/PR campaigns, conducting comprehensive site audits, managing SEO budgets and providing strategic recommendations for successful implementation across the organisation.
Frasers GroupSenior Group SEO Manager
Jun. 2020 - Aug. 2022London, England, United Kingdom
Frasers GroupGroup SEO Manager
Sep. 2019 - Jun. 2020London, United Kingdom
Frasers GroupFlannels SEO Manager
Mar. 2019 - Aug. 2019London, England, United Kingdom
iSmashSEO Manager
Sep. 2018 - Jan. 2019Took complete ownership of the SEO channel, executing a strategy and expertly managing a team (in-house and agency) to achieve outstanding results. Developed a content strategy that effectively targets customers throughout the entire awareness, consideration and purchase journey resulting in a significant increase in bookings.
New LookSEO Marketing Manager
Apr. 2014 - Sep. 2018London, United KingdomAs the SEO Marketing Manager at New Look, expertly oversaw Natural Search performance and led the global SEO program while managing a 6-figure budget. Led a team of in-house and agency professionals, effectively collaborating with a range of inter-company stakeholders, including leadership and other internal teams. Successfully achieved outstanding results, culminating in New Look topping the fashion leaderboard for the most commercially viable search terms on Google UK in 2018.
Undercover Design Ltd (Wrappz)SEO Expert
Jul. 2013 - Mar. 2014Bromley, United KingdomAs the lead strategist for brand SEO and website traffic growth at wrappz.com, was responsible for the development of a plan to identify and clean up close to 35,000 unnatural links and created a white hat SEO program. Expertly navigated the aftermath of Blackhat SEO tactics implemented by a previous agency, resulting in lost rankings, traffic and sales.
Nous InfosystemsSEO Consultant
Sep. 2012 - Mar. 2013Bengaluru Area, IndiaWorked here part time as a freelance SEO consultant to advise on website architecture and page design in order to improve search ranking and relevance for a user search query while creating an efficient implementation and great user experience.
Pudu LifestyleSEO Consultant
Oct. 2010 - Jun. 2013BangaloreAt pudulifestyle.com, was responsible for overseeing the ecommerce strategy and developing and implementing SEO and social media strategies from the ground up.
Self EmployedSEO Freelancer
Oct. 2009 - Oct. 2010BangaloreAn SEO Services Company I founded to offer SEO & market research expertise.
Bosch USASenior Software Engineer
Oct. 2007 - Sep. 2010
Perot Systems, BangaloreSoftware Engineer
Jul. 2005 - Oct. 2007
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