Potenza - Strategic Interactive Marketing FirmInteractive Media Planner
Dec. 2011 - Jun. 2014Lafayette, Louisiana AreaManage ongoing communication and branding efforts for clients; manage creative content for clients; communicate with clients regularly to create effective ad campaigns through various mediums; create, set up and manage all online marketing through Google Adwords, Youtube, Yahoo and Bing for all of Potenza's clients; manage monthly online advertising budgets and create budget reports for clients; create, edit and manage client websites; create and interpret analytic reports on ad results from various media outlets for clients; set up and manage call tracking campaigns for clients through Mongoose Metrics and Marchex; create, set up, and manage interactive advertising dashboards for clients