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Work Background
Digicon NetworkDigital Content and SEO Specialist
Jul. 2024
The HEINEKEN CompanySenior Marketing Analyst
Jun. 2022 - Jun. 2024Work routine focused on Devassa - A Brazilian Beer Brand, considering everything around its construction and maintenance of branding: Management of projects and initiatives that take place throughout the year, in addition to also leading the brand's cause initiatives (racial equity) as the platform "Tudo Nosso", created to sustain this process, leading multi-functional teams such as media, events/sponsorships, data, PR - among others, translated into professionals and a number of agencies that equally cover different expertises.
The HEINEKEN CompanyDigital Marketing Analyst
Feb. 2022 - Jul. 2022RemoteAt this position I was responsible for content management for the company's social media channels along its biggest sponsored project: Big Brother. Also I also participate in reports generations, brainstorms and related presentations.
GoogleConsumer Insights
Jul. 2021 - Jan. 2022RemoteMy position at Google involved a Consumer Insights routine. I used to study and understand market trends (competition, retail, and consumption) so that I can help retail companies meet their challenges with Google's solutions and products. My work involved a lot of storytelling and data analysis, from exploratory or explanatory analyses, to developmen of narratives, research, and insights for the 2021 holiday season (such as Black Friday and Christmas) - the most important of the year for retail market.
CompugrafContent Writer
Feb. 2020 - Jul. 2021RemoteAt Compugraf I wrote articles and rich materials on information security for the company's corporate blog and digital inbound marketing and paid media strategies, developed content for different stages of the funnel (top, middle, and bottom), using SEO techniques to ensure high search engine rankings., I Collaborated with marketing team to develop and execute copywriting campaigns for Facebook and LinkedIn. Also, I used Google Docs and Storychief for content creation and editing, and WordPress as the final platform. My main achievements were: I was able to grow organic traffic of the corporate blog by 300% in less than one year. I secured top ranking on Google for more than 30 articles. Finally, Increased website conversion rate by 15%.
ContabilizeiContent Writer
Nov. 2019 - Apr. 2021RemoteAt Contabilizei I wrote articles about accounting for the company's corporate blog. The topics had different levels of complexity and were part of the company's different goals and strategies (top/middle/bottom of the funnel), with the application of the main SEO techniques. I used Google Docs for content creation and editing, with WordPress being the final platform.
Capital InformaçãoWeb Writing Specialist
Feb. 2019 - Feb. 2020São Paulo - BrazilMy main archievement at Capital Informação was the creation of the "Thought Leadership" service, combining the power of influence generated by digital marketing and LinkedIn. The agency first client for this service was Elton Borgonovo, CEO of Motorola in Brazil. As my first client I presented a significant ROI for the company, week by week. Besides that, I developed digital content strategies for companies and professionals, leaders in their field of activity, who seek to position themselves as influencers on LinkedIn and other social channels. My responsibilities included: defining voice, A/B testing, data analysis, producing content in different formats such as text, audiovisual, and generating metrics (ROI). My work was focused on positioning people and brands from IT and Telecommunications sector. Some brands I had the privilege of impacting were: Motorola, Hikvision, A10 Networks, Citrix, and Pega.
Tríadaz Publicidade & PropagandaCopywriter
Jan. 2014 - Jun. 2014São Paulo - BrazilResponsible for the creative written development of advertising campaigns for a variety of clients, alongside the art director, and under the supervision of a creative director. Throughout the internship, I worked with brands such as Johnson & Johnson, Janssen, Unimed, Heatcraft, and Colégio Objetivo.
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