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Work Background
POV: Creator EconomyCreator Economy Expert
Oct. 2024Los Angeles, California, United StatesI'm a Creator Economy specialist inhabiting the internet since it was just a meme. In 2006, when there were no iPhones, Orkut was at its peak, and YouTube was only a year old, I founded YOUPIX, a company that grew to be the largest consultancy, accelerator and conference for the Creator Economy in Latin America, working with clients like AB-Inbev, Nestlé, Unilever, Google, P&G, Meta and more. After selling the company in 2024, I am now in a new role in this industry, connecting the US to the vibrant Brazilian creator ecosystem and vice versa.
VidConAdvisory Board Member
Jan. 2022 - Jul. 2022Brazil
SXSWSXSW Mentor
Mar. 2020 - Apr. 2020Austin, Texas, United StatesMentor for the Content Strategy and Influencer Marketing tracks at SXSW 2020. When the in-person event was canceled due to the pandemic, the sessions were carried out remotely.
Cannes Lions International Festival of CreativitySocial & Influencer Lions jury
Apr. 2019 - Jun. 2019Cannes Area, France
Canvas8Cultural Expert
Jan. 2017 - Jul. 2022Expert Network member, supplying cultural intelligence and insights in internet, communications, creator economy and social media
Campus Party BrasilCurator - Internet and Creator Tracks
Jan. 2011 - Jan. 2019Curator of the Creators Academy @Campus Party Brasil, the greatest technological experience of the world which brings together young geeks in a festival of innovation, creativity, science, entrepreneurship & entertainment. Bia worked with Campus Party from 2011 to 2019, making sure that key creator economy topics and discussions are part of event. Her responsability is to create new formats of interaction between panelists, to define the topics that need to be discussed and to invite panelists to participate.
YOUPIXco-founder & CCO
Jan. 2006 - Oct. 2024GlobalCo-founder and CCO at YOUPIX, a business consultancy for the creator economy.
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