Procter & GambleAssociate CMK Manager, North America Aussie & Old Spice
May. 2017 - Oct. 2018Cincinnati, OhioYoungest MBA in Brand function at the Company. Given highest rating in Fiscal Year review. Launched new initiative that became one of top portfolio bets for FY18/19, fueling portfolio growth. Restaged Aussie hair care brand ($150MM annual revenue) to win with fastest growing segment in the industry, Generation Z, setting the brand up for long-term, sustainable growth. Launched Old Spice Beard Care as a line within Old Spice hair care ($60MM annual revenue) to further fuel the brand as the fastest growing brand in the P&G North America Hair Care portfolio ($1.5B annual revenue).