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Work Background
Self-employedMarketing Consultant - Small Business Advisor
Jan. 2024
Productive LearningDirector of Marketing (Contractor)
Jan. 2023 - Dec. 2023California, United StatesDrove strategic marketing transformation by developing multi-channel customer acquisition strategy, optimizing digital engagement, and positioning brand to expand company’s presence across Northern and Southern California. Spearheaded digital marketing initiatives by designing targeted social media campaigns, lifecycle email marketing, and promotional strategies tailored to drive engagement. Introduced project management best practices by standardizing tracking methods and defining KPIs. Refined workflows and implemented accountability measures to optimize performance. Conducted market research to analyze competitor positioning, assess audience behavior, and refine campaign strategies for maximum reach. Oversaw content development for social media, blogs, and email campaigns. Researched industry trends and customer engagement metrics. Designed and implemented customer acquisition funnel incorporating social media engagement, lead magnets, and digital campaigns. Introduced centralized tracking system for marketing projects. Developed internal reporting structures.
Delaware Speech and Hearing CenterMarketing Manager
Jan. 2022 - Dec. 2023Delaware, Ohio, United StatesDeveloped and executed advertising and promotional strategies, leading social media efforts through content creation, graphic design, and campaign scheduling on Meta Business Suite. Conducted in-depth research on speech, hearing, and occupational therapy to develop informative and engaging content. Aligned content with marketing goals, speech and hearing awareness initiatives, and special events. Designed and managed all Facebook and Instagram posts. Captured staff and client testimonials, designed visual assets, and crafted compelling narratives.
IVY LEAGUE POTENTIAL LLCMarketing Manager (Contractor)
Jan. 2021 - Dec. 2022RemoteManaged all aspects of HubSpot CRM implementation. Integrated email marketing and automated lead nurturing/customer segmentation. Created and executed social media content strategy, designing and scheduling targeted campaigns to drive brand awareness and engagement. Conducted in-depth competitor analysis, keyword research, and performance tracking. Strengthened business development efforts through digital marketing channels; executed client-facing webinars, direct mail campaigns, and referral partnerships. Designed and deployed email marketing templates, embedded forms, and automated workflows. (Position ended due to COVID-19)
Sparker StudioMarketing Manager
Jan. 2019 - Dec. 2021Columbus, OhioManaged digital marketing initiatives, overseeing social media content creation, blog development, and email marketing campaigns for nonprofit clients. Led internal communications efforts by crafting content on medical, environmental, and organizational topics. Created content for Facebook, LinkedIn, Twitter, and Instagram with focus on targeted messaging to increase engagement. Managed email marketing for newsletters and event invitations. Redesigned client-facing materials for improved audience engagement. Developed technical newsletters, articles, and case studies to support research and organizational initiatives. Oversaw production and promotion of client events. Proofed and edited diverse range of marketing materials. Assisted in securing new business opportunities through event coordination and nonprofit networking.
OCLCSenior Product Marketing Analyst
Jan. 2016 - Dec. 2018Led cross-functional teams across product, sales, and marketing to drive product launches, customer research, and website redesign for a SaaS portfolio, increasing market penetration by 2% and improving brand perception by 6%. Managed all marketing efforts for SaaS product portfolio, including go-to-market strategies, positioning, and demand generation. Chaired the Customer Insights Committee, refining client segmentation by 4%.
OCLCProduct Marketing Analyst
Jan. 2013 - Dec. 2016Managed and scaled webinar production from 50 to 100 annually. Handled setup, execution, and post-event analysis to improve engagement and impact. Led project management for the marketing team. Introduced and managed SharePoint dashboard. Developed and implemented a SharePoint calendar for marketing projects to seamlessly track deadlines, tasks, and events across teams.
Bricker GraydonMarketing Coordinator, Events
Nov. 2006 - Aug. 2012Columbus, Ohio, United StatesChampioned data-driven insights to improve marketing strategies and client communications while collaborating cross-functionally with marketing, business development, and IT teams to streamline operations and enhance business development and client retention. Drove lead generation and client retention through leadership of firm's CRM system and by planning 100+ statewide seminars and receptions for industry leaders and influential figures, optimizing attendance and engagement.
Compensation ConsultantsMarketing Administrator
Jan. 2005 - Dec. 2006Dublin, Ohio, United States
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