Sushmita .

Content Strategist @Disruption Magazine

CopywritingEmail Marketing ManagerContent WriterMarketingSEO SpecialistCopywriterBlog ManagerContent ManagerSEO Manager

Are you struggling to find a content strategist and SEO content writer who can look beyond the top 25 keywords? Look no further! I'm a detail-oriented content marketing professional, with 10+ years of copywriting and content strategy experience. I aim to leverage academic experience and a proven knowledge of brand management, creative services, and content strategy to help brands leverage brand communication and reach their TG more effectively. Possessing progressive experience in handling lead generation and sales (via content) for both Indian and international markets (USA, UK, Australia, UAE). I have experience writing data-driven and actionable long-form content in the sales, marketing and eCommerce niches by understanding the target audience and product, zeroing in on the company's content marketing goals and tailoring content to their brand style guidelines to help move the needle towards their desired results. ---- Here’s how my content performs for clients: ✅ Grew knowledge hub (blog) traffic from 0 to 150K monthly organic visits in 12 months ✅ Helped an Australian finance brand increase organic lead generation rate by 560% within 8 months ✅ Created content that ranks in the 2nd position on Google for the keyword ‘financial technology’, surpassing authoritative sites like Forbes ✅ Helped a client gain the top spot on Google's SERPs for two targeted short-tail keywords within a month ✅ Created content that generates the highest traffic to a website out of all short and long-form content published by the client ---- I help SaaS companies with: 👉 Strategic SEO-optimized long-form content: My writing process starts with an analysis of the top search results, identifying content gaps and opportunities that we can take advantage of. 🚀 👉 Content Briefs: I specialize in creating comprehensive content briefs complete with intelligent keyword clusters for blog posts. 🚀 👉 Content Repurposing: Transforming blogs and videos into engaging social media posts is my jam! 🚀 ---- Think you could use my

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Content Marketing Specialist

Snoooz AIContent Marketing Specialist

Jan. 2024 - Jun. 2024Toronto, Ontario, CanadaRiipen Advance Ontario Project - Understanding brand goals, target market, products and services - Creating blog and social media content calendar along with a publishing schedule - Recommending topics for blog posts and conducting keyword research - Drafting blog posts relevant to the business - Repurposing and remixing content for social media

Fractional Content Strategy Specialist

Disruption Magazine CanadaFractional Content Strategy Specialist

Oct. 2023Toronto, Ontario, Canada- Collaborating with Disruption contributors to amplify recently published articles. - Repurposing and curating blog content derived from content submissions. - Coordinating with the social media manager to construct the Disruption content calendar. - Crafting the Weekly Tech Roundup featured in Disruption's LinkedIn newsletter. - Generating and pitching innovative story ideas to the Disruption team. - Overseeing the Startups to Watch column with ownership and precision. - Vigilance towards pertinent Funding News and other timely updates for publication. - Ensuring the accuracy and timeliness of website content, articles, and relevant hyperlinks. - Contributing to the creation of the quarterly digital magazine, providing valuable support to the publishing team.

Freelance SEO Content Writer

VEED.IOFreelance SEO Content Writer

Feb. 2023 - Aug. 2023Remot- Created new landing pages. - Optimized website content and landing pages.

Associate Manager GTM Content - EY Global Alliances

EYAssociate Manager GTM Content - EY Global Alliances

Jan. 2022 - Aug. 2023Gurugram, Haryana, India- Developing go-to-market (GTM) content for the EY-Microsoft Alliance’s SaaS solutions (Azure, M365 and Power Apps based solutions) - Providing editorial/writing assistance to drive integration of content throughout the sales process - Setting the ground for client conversations around the Alliance’s innovative solutions and services - Translating EY’s insights and experience in disruptive industry trends, new business models and processes into content interventions - Building awareness of EY’s strategic relationship with Microsoft through go-to-market documentation and sales collaterals - Collaborating with the creative marketing, and design teams to ideate and define content goals - Understanding content-focused analytics to continuously improve performances of published assets

B2B Content Consultant | Content Strategist & Marketing Manager

Scriblab SolutionsB2B Content Consultant | Content Strategist & Marketing Manager

Jun. 2019 - Dec. 2021Gurugram, Haryana, India- Major Clientele - Maruti Tech | Kapost | Tripactions | Groove | Westpac | Lokalise | Vidyard | Sprout Social | Sendible | CHEQ Paradome | AppsFlyer | Convy | Orbital | Invoca | Framer | Contentful | Meditopia | InsightTimer | YouScience - Understanding the target audience in a detailed manner; identifying their business challenges, use cases, interests & preferences - Developing & implementing the content strategy/master content plan for various clients, creating blog content in alignment with the month's marketing & social media calendar - Generating ideas, write, and edit high quality thought-provoking B2B content (short-form, mid-length and long-form) and work with cross- functional teams to amplify the value of solutions and offerings - Handling a team of 8 in-house employees (including copywriters, designers, editors), & 47 freelance writers; ensuring that they are able to achieve their KPI's and upskilling constantly - Project management and tracking one or more projects independently with minimal supervision - Inculcating processes to improve team efficiency and managing consistency in tone of voice and content style using style guides - Working cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools - Developing a micro-content plan and repurposing content into new forms such as infographics, articles, direct mail, etc. - Managing all content marketing initiatives to drive traffic, engagement, leads that drive interest, deliver sales and customer retention - Measuring the results of marketing activity to inform future marketing campaigns - Developing persona understanding and creating persona targeted content, working on continuous optimization for interest and conversions - Managing channels of digital content hubs and all supporting social channels, including social media and email/newsletter distribution

Head Of Content

GoMilestoneHead Of Content

Mar. 2019 - Jun. 2019Gurgaon, India• Crafted, edited and proofread engaging copy for a technology-minded B2B audience. • Utilized SEO best practices, such as keyword discovery and meta tags, to best reach target audience. • Create compelling original content (whitepapers, case studies, video formats, newsletters, web content, data sheets, presentations, blogs, etc.). • Develop persona understanding and create persona targeted content. Work on continuous optimization for interest and conversions.

Sales Intern

Cordlife IndiaSales Intern

Jun. 2016 - Jul. 2016Mumbai Area, India

Content Writer

Soulflower Co LtdContent Writer

Jun. 2015 - Jul. 2015Mumbai Area, India

Content Strategist & Copywriter

FreelanceContent Strategist & Copywriter

Jun. 2012 - Mar. 2018- Creating and managing content calendars and editorial strategies - Crafting, editing and proofreading engaging copy for a technology- minded B2B audience - Utilizing SEO best practices, such as keyword discovery and meta tags, to best reach target audience - Creating compelling original content (whitepapers, case studies, video formats, newsletters, web content, data sheets, presentations, blogs, infographics, ebooks, etc.) - Developing persona understanding and create persona targeted content

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