Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸66%
Marketing
✨66%
Business Owner
🧨66%
Consulting
Geos
🇿🇦33%
South Africa
Work Background
Snoooz AIContent Marketing Specialist
Jan. 2024 - Jun. 2024Toronto, Ontario, CanadaRiipen Advance Ontario Project - Understanding brand goals, target market, products and services
- Creating blog and social media content calendar along with a publishing schedule
- Recommending topics for blog posts and conducting keyword research
- Drafting blog posts relevant to the business
- Repurposing and remixing content for social media
Disruption Magazine CanadaFractional Content Strategy Specialist
Oct. 2023Toronto, Ontario, Canada- Collaborating with Disruption contributors to amplify recently published articles.
- Repurposing and curating blog content derived from content submissions.
- Coordinating with the social media manager to construct the Disruption content calendar.
- Crafting the Weekly Tech Roundup featured in Disruption's LinkedIn newsletter.
- Generating and pitching innovative story ideas to the Disruption team.
- Overseeing the Startups to Watch column with ownership and precision.
- Vigilance towards pertinent Funding News and other timely updates for publication.
- Ensuring the accuracy and timeliness of website content, articles, and relevant hyperlinks.
- Contributing to the creation of the quarterly digital magazine, providing valuable support to the publishing team.
VEED.IOFreelance SEO Content Writer
Mar. 2023 - Aug. 2023Remot- Created new landing pages. - Optimized website content and landing pages.
EYAssociate Manager GTM Content - EY Global Alliances
Jan. 2022 - Aug. 2023Gurugram, Haryana, India- Developing go-to-market (GTM) content for the EY-Microsoft Alliance’s SaaS solutions (Azure, M365 and Power Apps based solutions)
- Providing editorial/writing assistance to drive integration of content throughout the sales process
- Setting the ground for client conversations around the Alliance’s innovative solutions and services
- Translating EY’s insights and experience in disruptive industry trends, new business models and processes into content interventions
- Building awareness of EY’s strategic relationship with Microsoft through go-to-market documentation and sales collaterals
- Collaborating with the creative marketing, and design teams to ideate and define content goals
- Understanding content-focused analytics to continuously improve performances of published assets
Scriblab SolutionsB2B Content Consultant | Content Strategist & Marketing Manager
Jun. 2019 - Dec. 2021Gurugram, Haryana, India- Major Clientele - Maruti Tech | Kapost | Tripactions | Groove | Westpac | Lokalise | Vidyard | Sprout Social | Sendible | CHEQ Paradome | AppsFlyer | Convy | Orbital | Invoca | Framer | Contentful | Meditopia | InsightTimer | YouScience - Understanding the target audience in a detailed manner; identifying their business challenges, use cases, interests & preferences
- Developing & implementing the content strategy/master content plan for various clients, creating blog content in alignment with the month's marketing & social media calendar
- Generating ideas, write, and edit high quality thought-provoking B2B content (short-form, mid-length and long-form) and work with cross- functional teams to amplify the value of solutions and offerings
- Handling a team of 8 in-house employees (including copywriters, designers, editors), & 47 freelance writers; ensuring that they are able to achieve their KPI's and upskilling constantly
- Project management and tracking one or more projects independently with minimal supervision
- Inculcating processes to improve team efficiency and managing consistency in tone of voice and content style using style guides
- Working cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools
- Developing a micro-content plan and repurposing content into new forms such as infographics, articles, direct mail, etc.
- Managing all content marketing initiatives to drive traffic, engagement, leads that drive interest, deliver sales and customer retention
- Measuring the results of marketing activity to inform future marketing campaigns
- Developing persona understanding and creating persona targeted content, working on continuous optimization for interest and conversions
- Managing channels of digital content hubs and all supporting social channels, including social media and email/newsletter distribution
GoMilestoneHead Of Content
Mar. 2019 - Jun. 2019Gurgaon, India• Crafted, edited and proofread engaging copy for a technology-minded B2B audience.
• Utilized SEO best practices, such as keyword discovery and meta tags, to best reach target audience.
• Create compelling original content (whitepapers, case studies, video formats, newsletters, web content, data sheets, presentations, blogs, etc.).
• Develop persona understanding and create persona targeted content. Work on continuous optimization for interest and conversions.
Cordlife IndiaSales Intern
Jun. 2016 - Jul. 2016Mumbai Area, India
Soulflower Co LtdContent Writer
Jun. 2015 - Jul. 2015Mumbai Area, India
FreelanceContent Strategist & Copywriter
Jun. 2012 - Mar. 2018- Creating and managing content calendars and editorial strategies
- Crafting, editing and proofreading engaging copy for a technology- minded B2B audience
- Utilizing SEO best practices, such as keyword discovery and meta tags, to best reach target audience
- Creating compelling original content (whitepapers, case studies, video formats, newsletters, web content, data sheets, presentations, blogs, infographics, ebooks, etc.)
- Developing persona understanding and create persona targeted content
Intch is a Professional Networking App for the Future of WorkSee more people like Sushmita on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
15
Virtual Assistant / PA
15
Post Production Supervisor
40
President of Retail & Shared Services @ The Canadian Brewhouse
175104 people
15
Head, Market Access & Pricing @ Biocon Biologics
35
Creative Principal @ HyperGraphik Design Inc.
16
Data entry @ Digital marketing