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Work Background
MasterClassDirector of Business Development
Jun. 2024San Francisco, California, United StatesRecruited by the Chief Business Officer to spearhead the Go-To-Market strategy and execution of the new enterprise program, Front Line Worker. Leveraging a deep understanding of multi-segment business needs and sales strategies, successfully positioned the program as a critical resource for enterprises seeking to upskill their workforce.
• Designed and implemented a scalable outreach framework targeting enterprise clients, driving lead generation and increasing program awareness.
• Utilized Salesforce to manage client engagement and ensure seamless tracking of the sales pipeline, leading to increased deal velocity and conversion rates.
• Collaborated with cross-functional teams to align product offerings with client needs, optimizing product-market fit and ensuring long-term client success.
• Delivered compelling presentations and sales proposals to C-level executives, effectively communicating the value proposition of the Front Line Worker program.
IntelliShopSr. Director of Business Development
Jan. 2024 - Jun. 2024Ohio, United StatesLed the end-to-end sales process for IntelliShop's Asset Protection and Profitability services, encompassing prospecting, nurturing, and closing contracts. • Applied a data-driven approach to identify and engage high-potential clients across multiple verticals.
• Developed and executed strategic sales plans to penetrate new markets, resulting in a 40% increase in qualified leads within the first quarter.
• Leveraged CRM tools such as NetSuite and Salesforce to streamline the sales process, improve forecasting accuracy, and track key performance metrics.
• Built strong relationships with key stakeholders, including C-level executives, by understanding their unique business challenges and tailoring solutions to meet their needs.
• Implemented customized reporting to monitor sales pipeline performance, improving visibility into sales activities and closing rates.
Appriss RetailDirector of Business Development
Jan. 2023 - Jan. 2024Louisville, Kentucky, United StatesCoordinated the work of the company’s business development team in conducting lead generation functions and overseeing sales strategy and execution. Collaborate with account executives in implementing a systematic approach in the identification, evaluation, and delivery of new business opportunities for the sales team.
solo.ioDirector Of Global Business Development
May. 2022 - Jan. 2023San Francisco, California, United StatesResponsible for hiring, on-boarding, training, and developing global GTM strategy for Business Development Unit targeting Global 5K accounts across every vertical. • Increased the number of sales leads by 72%.
• Delivered a pipeline growth of 87% during first year by generating new opportunities for the sales team and qualifying new opportunities.
• Generated $3M in pipeline activity in a 90-day period
• Generated $995 thousand in sales stage Commit in a 90-day period
• Generated 13,872 strategic outbound activities, that included 6 tradeshows and 4 webinars.
Agilence, Inc.Director of Business Development
Jun. 2021 - May. 2022New Jersey, United StatesSupervise the business development team in carrying out lead and demand generation functions for the Retail, Grocery, Restaurant, and C-Store verticals. Apply a unique approach in identifying, qualifying, and delivering new business opportunities for the sales team in partnership with account executives.
• Credited with having singlehandedly developed 39% of the total pipeline, which resulted in one closed/won deal in the first six months.
• Established key relationships throughout the business unit, which helped maximize the identification and follow through of new business opportunities. • Played a key role in the development of effective messaging, by-product, and strategically focused campaigns for maximizing business development opportunities. • Led the creation of tradeshow strategies covering the development of messaging, product materials, graphics elements, promotional items, and action for encouraging prospects to the show via scheduled meetings.
Appriss RetailDirector of Business Development
Aug. 2014 - Jun. 2021Louisville, Kentucky, United StatesCoordinated the work of the company’s business development team in conducting lead generation activities, and overseeing sales strategy and execution. Collaborate with account executives in implementing a systematic approach in the identification, evaluation, and delivery of new business opportunities for the sales team.
• Spearheaded the migration of the company’s Salesforce CRM tool to the NetSuite platform, covering the execution of data transfer, management of technical requirements, and delivery of training and technical support to all users. • Identified business opportunities with several Tier 1 prospects, which resulted in numerous closed won businesses.
• Determined strategic markets and verticals to target specifically with a clear and concise go-to-market strategy based on research of key data elements.
• Credited with identifying and developing 43% of the total pipeline, which led to many closed/won opportunities. • Formulated a sales process using NetSuite, which paved the way for more accurate measurement of sales pipeline, establishment of sales cycle, and prediction of sales performance.
PRICE FOR PROFITDirector, Business Development
Oct. 2013 - Aug. 2014Cleveland, OhioSupervised the company’s business development team in the design and execution of marketing campaigns and strategies for driving lead generation and building sales pipeline. Managed the implementation, and configuration of Salesforce CRM tool. Managed the development of sales process for assessing pipeline and sales cycle, along with the preparation of accurate sales forecast report in partnership with the COO.
• Identified and delivered new business opportunities for the sales team across B2B industrial, manufacturing, and distribution domains, which resulted in a 59% increase in new opportunities.
• Created the company’s first go-to-market business development and lead generation strategy from the ground up, and in partnership with the COO. • Increased traffic for multiple special event campaigns, including webinars, direct mailings, and tradeshows. • Led the development and rollout of three additional bolt-on solutions, InsideView, PitchBook, and HubSpot for Salesforce.
• Elevated the skill set of sales team and support members by training them on the proper utilization of solutions for reporting and campaign purposes. • Completed a comprehensive research on key data elements, which proved valuable in identifying strategic markets for the company’s new software solution, as well as formulating a new brand building strategy following the change of the company’s name to INSIGHT2PROFIT.
VeriFoneSenior Business Development/Account Manager
Nov. 2012 - Oct. 2013New York City Metropolitan AreaDirected all aspects of daily operations involving the implementation of marketing framework for fiscal year 2013-2014 covering sales campaigns, tradeshows, targeted lists, and strategic titles. Determined commercial viability through initial qualification engagements with new prospects. Provided operations support to sales representatives in the management of prospects and facilitation of sales process by setting up meetings, providing additional information, addressing inquiries, and conducting product presentations and demonstrations.
• Improved sales pipeline by 81% upon the recruitment of two high performing business development representatives. • Customized Salesforce.com page layouts and dashboards in accordance with the company’s performance reporting and tracking requirements. • Developed customized reports for the sales team and senior management team, which leveraged Salesforce in enabling more efficient monitoring of pipeline and revenue growth possibilities, including forecasting reporting for the VP of Sales.
MI9 Business Intelligence SystemsDirector of Inside Sales
Oct. 2009 - Jun. 2012San Francisco, California, United StatesAs the Director for Inside Sales, I was tasked with managing strategic marketing operations for C-Level targets, along with the implementation of campaigns, and technical oversight and updating of CRM database. Significant accomplishments include:
• Increased the number of sales leads by 72%.
• Delivered a pipeline growth of 87% during first year by generating new opportunities for the sales team, and qualifying new opportunities.
The Retail EquationInside Sales Director
Jul. 2007 - Oct. 2009
NSB GroupInside Sales
Jan. 2006 - Dec. 2007
DatavantageInside Sales
Sep. 2001 - Jun. 2006
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