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Work Background
Innovation Funding (R&D)Commercial Director (A/NZ)
Aug. 2022 - Dec. 2022
woollooHead Of Sales
Jun. 2022 - Sep. 2022woolloo has a leading software solution for brands that have field sellers and are also Australia’s first B2B cash back and rewards platform connecting brands to stores. Woolloo are reshaping how forward thinking consumer goods companies engage with their reps. With deep domain expertise and best practice workflows, Woolloo empowers field teams, sales leaders, marketing leaders and store champions in one elegant solution. Helped an early stage start up in formulating and executing a go-to-market strategy, building pipeline at scale, ascertaining market fit by securing meetings and growing the business with some of the biggest brands in the country including Nestle, San Remo, L'Oreal, Bulla, Youfoodz, Sanitarium, Twinings and Kellogg's to name a few. Dealt with stakeholders at a C-Suite or Head of Sales level.
PropHeroSales Leader - Australia
Apr. 2022 - Jun. 2022AustraliaAssisted the founding team with sales strategy and leadership to help scale PropHero across Australia 🚀 PropHero is a data-driven and AI-enabled digital property investment platform that helps you find, buy and manage the best investment properties. The platform makes property investing simple, transparent and more profitable. Find out more - http://www.prophero.com.au
Cookies & Treats AUFounder
Oct. 2020Specialise in premium cookies and slices. Scaled up the business from scratch to now supplying a number of venues including Cafes, play centres, restaurants and others. Leaders in branded, personalised, corporate and custom cookies including for events (ie weddings, brand launches, expos, birthdays etc). Ability to ship products out nationally. For all order enquiries, please email: order@cookiesandtreatsau.com New website under development Reviews: “Undoubtedly the best value and quality cookie supplier I’ve ever had.” Momtaz, Cafe owner “The cookies have been a huge hit at George St, so thank you again for doing these for us.” Andrea, National Engagement Manager “Cookies and Treats are fantastic! Their range is wonderful and their prices very competitive. Customer service is awesome. We love how you can choose to have each item individually wrapped, and shelf date is is long, which is ideal for smaller businesses. Highly recommend Cookies and Treats.” - Deb, Manager at leading Play Centre
GrouponSenior National Partnerships Manager (A/NZ)
Apr. 2019 - Apr. 2020Sydney, AustraliaTasked with on-boarding & partnering with National Brands across Australia & New Zealand who we have never previously worked with in a cross-industry uniquely created 'net new' role. Work predominantly with C-Suite at a CEO, CMO, Head of eCommerce or Director level. Key national brands launched in 2019 included: Optus, Dan Murphy's, Under Armour, Puma, Ribs & Burgers, Zeus Street Greek, Ben & Jerry's, Roll'd, Liquorland, Nutrition Station among others Achievements: - Over 160% to target, Dec 2019 - Over 130% to target, Q4 2019 - Highest % to target in team, trailing six months (over 100%; Jul - Dec 2019)
- Most new business closed in 2019 - Several top trending deals & deals of the week platform wide
GrouponNational Partnerships Manager (A/NZ)
Apr. 2017 - Mar. 2019Sydney, AustraliaManage Groupon’s National brands & partnerships across A/NZ in a cross industry role contributing to significantly growing the vertical. Work with National brands to help them: • Acquire new customers and engage existing customers • Amplify demand • Counter seasonality • Grow their eCommerce platform or Mobile app • Provide national exposure leveraging our digital marketing assets Achievements: • 2018 Sales Person of the Year Award (National) • 2018 CSAT Sales Award (Overall) - Groupon A/NZ • 2018 Million Dollar Club inductee • 2018 Sales World Cup Winner • #1 in Team National in 2018 - Revenue generated • Activated over 31,256 customers to the platform in 2018 with a value of over $1.03 million AUD
• 2018: Over $1.78M million in rev
• Dec 2018: Over 165% to target • Nov 2018: Over 173% to target • July 2018: Over 198% to target • 2H 2018 – achieved over 138% + to target • Q4 2018: Achieved over 152% to target • Q3 2018: Achieved over 123.1% to target
• Several #1 trending deals platform wide: Chemist Warehouse, Bellabox, Woolworths, Kogan, Vodafone, Foodora, Coco Tea • Feb18 to July18 achieved net operating revenue growth of 714.7% • Q2 to Q3 2018: 45.1% increase in net operating revenue • Jan18-Sept18: Ave. margin of 50%+ • Q3 2018: Average margin of 62%+ one of the highest in the business overall • Have sold 1.5 x the full capacity of the MCG in vouchers from Jan18-present Key National Brands I've worked with include: Woolworths | Vodafone | eBay | Kogan | Uber | Cotton On Group | Coles | Mrs Fields | Ben & Jerry's | Chemist Warehouse | Village Roadshow | Key Responsibilities: • End to end from opportunity sourcing to campaign planning, negotiation, pricing, contracting and working with internal stakeholders to execute & grow National vertical
• Building long term relationships with key national brands & their senior leadership (C-Suite, CMO, eComm) as well as growing our division, overall revenue and market share
IBMIBM Enterprise Software Sales Executive (Big Data & Analytics, Cross-Industry)
Feb. 2013 - May. 2015Sydney'Analyze the past, consider the present, visualize the future,' Thomas. J. Watson, founder of IBM Was the number 1 Graduate pick across Australia for IBM’s Graduate Sales Program. Cross-brand role involved in translating advanced software technologies into business value for customers. Achievements: * 160% of Sales Win Revenue Target, Software - 3Q, 2014 * Closed a deal within a quarter - 2Q, 3Q & 4Q 2014 * 138% of Validated Lead Count Target, Software - 3Q, 2014 * 116% of Validated Lead Revenue Target, Software - 3Q, 2014 - Creation of $1.9M+ in pipeline * 120% of Validated Lead Revenue Target, Software - 4Q, 2014 - Creation of $2M+ in pipeline
* 125% of Validated Lead Revenue Target, Software - 1Q, 2015 - Creation of $2M+ in pipeline Responsibilities include: * Big Data & Analytics / Enterprise Content Management & Information Management BD specialist
* Cross brand, cross industry A/NZ Business Development role * Identification of opportunities across industries and brands * Understanding customer pain-points & challenges and presenting them with viable solutions across a broad spectrum of brands and offerings * Stakeholder management * Progression of opportunities * Pipeline management * Leveraging a host of tools to communicate with customers including social, digital, phone & face to face
Infinity CricketFounder
Aug. 2010Founder of the brand “Infinity Cricket”. Today there is a growing global audience of 20k + followers on Facebook and over 12k on Instagram. The audience engagement on IG is the highest among all major cricket pages currently (according to a recent Phlanx report). The Tagline is “Connecting people through Cricket.” Infinity Cricket began initially in the events space, with the first event run in the Summer of 2011 whilst still at University as a passion related project. However the vision is for so much more and the journey is just beginning. Responsible for all aspects of the business from management, event planning, leadership, strategy, marketing, promotion, PR, sponsorship and overall revenue. Events: * Over 2500+ participants and 100+ teams have taken part in events over the years
* Leading international & BBL players such as Fawad Ahmed (Australia & BBL), Clive Rose (BBL) & Solomon Mire (Zimbabwe) have all participated in the tournament. * In 2016, Infinity Cricket ran 3 major "T20" cricket tournaments in Melbourne involving a total of 60 teams and over 1000 participants * The events fall under the banner of "Infinity Cricket" with a tagline of "Connecting people through Cricket" * There was a 172% year on year growth in the number of teams involved from 2015 to 2016
* Infinity Cricket has gained a reputation for being one of the leading 'open' T20 cricket tournament in the city of Melbourne.
* Have been instrumental in securing and managing key National Partners such as MoneyGram, Asahi, Red Bull, Xpress Money, Bendigo Bank, Mahindra & Central Equity. Products: (Re-vamped and re-developed currently) * Have supplied customised sports apparel to participating teams in our events as well as sporting clubs * More to come in this space shortly. www.facebook.com/infinitycricket www.instagram.com/infinitycricket New website currently being developed
HobsonsMarketing & Social Media Internship
Jan. 2010 - Dec. 2010Melbourne, Australia* Development & execution of a tailored social media plan
* Management of social media profiles * Creation and management of competitions and give-aways * Responding to inbound enquiries
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