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IT
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United States
Work Background
7-ElevenSenior Digital Product Manager, Self Check Out
Sep. 2022 - Dec. 2024RemoteI spearheaded the transformation of the self-checkout experience at 7-Eleven, collaborating with various teams to enhance POS, store operations, and inventory management. By developing and deploying first-generation technology and then adapting that to a new enterprise POS system, we streamlined processes and improved efficiency, ultimately benefiting both customers and the business. I lead a cross-functional team including research, UX, product management and development. I work closely with business stakeholders to define and document requirements and establish acceptance criteria. Serve as the voice of the customer. Manage team priorities by balancing trade-offs among value, design, and technology.
• The new self-checkout experience encompasses POS, store operations, loyalty, inventory management, merchandising, tax and revenue.
• Phase II replaced the original technology with self-checkout platform compatible with new enterprise POS operating system.
• Document system schema to use in the understanding and development of business intent.
Columbus College of Art & DesignAdjunct Faculty
Jan. 2022 - May. 2024Columbus, Ohio, United StatesDesigned & Developed the first-of-its-kind Masters of Professional Studies in Retail (#RetailMPS) Teach core curriculum: Design For Retail 1 & 2
Cardinal HealthSenior Digital Product Manager, eCommerce
May. 2021 - Sep. 2022Columbus, OhioHeadless e-Commerce, Digital Transformation, Path to Purchase, Predictive & Personalized Experience Charged with building the Path-to-Purchase (P2$) portion of a new e-commerce platform, I am leading a cross-functional team that includes research, UX, product management and development toward replacing the current legacy system. We work closely with business unit stakeholders to define requirements and establish acceptance criteria. Work closely with IBM consultants to synthesize research & data; structure and define strategic frameworks, capabilities and prioritize features & functions. Serve as the voice of the customer (and their patients and consumers) to establish the vision for a new way to transact. Manage team priorities by balancing trade-offs among value, design, and technology.
• The new Path-to-Purchase represents billions in pharma revenue in a highly complex regulatory environment.
• Building a headless infrastructure that will allow business, customers and users to control and refine how they engage Cardinal Health.
NationwideDigital Product Manger
Oct. 2020 - Mar. 2021Coumbus, OhioManaged new products in the Corporate Development and Innovation group. Utilized Agile framework and leveraged cross-functional team collaboration to deliver product value. Collaborated with the business and technology development teams, including Amazon Web Services (AWS) partners, and UX/UI design teams. Served as the “voice” of the customer to establish a product vision for complex and high-impact products. Defined product strategy, business requirements and facilitated product road map. Conducted User Acceptance Testing (UAT) and communicated closely with stakeholders regarding progress toward goals. Managed team capacity and priorities by balancing trade-offs among value, design, and technology. • Conducted Big Room Planning for phased development of key projects, including defining business requirements, road mapping and backlog grooming with the Dev Ops team. • Defined functionality testing parameters, conducted User Acceptance Testing (UAT), and guided the Dev Ops team through Agile sprints while working toward the MVP product launch in collaboration with Amazon Web Services.
ForbesRetail Contributing Writer
Nov. 2019 - Dec. 2021United States
AirstreamDigital Product Manager, AirstreamSupplyCompany.com
May. 2017 - Jun. 2019Developed new specialty lifestyle e-commerce business by defining Airstream consumer segmentation and go-to-market strategy. Conducted web developer vendor selection based on requirement sets. Collaborated with internal and external teams to design the site with a balance of editorial storytelling and lifestyle merchandise. Engineered the user experience (UX) to yield consumer segmentation data, which was integrated into the CRM system. Analyzed relevant data sources to create customer-first strategies; utilized data-driven insights to approach the consumer experience, UX, and engagement tactics to maximize business performance and create a seamless user experience. Defined business requirements and authored business plans for retail, marketing, and operations through iterative design thinking. Led cross-functional internal and external teams to manage priorities and drive strategic projects in digital platform and sales fulfillment operations. Partnered with senior leadership to develop financial projections and budgets. • Collaborated with the Chief Marketing Officer (CMO) to develop a business case defining retail opportunities generated by consumer affinity for the respected brand and the resulting benefits to the core parent brand. • Gained new product approval from the Chief Financial Officer (CFO) and parent-company leadership based on comprehensively developed business plan and proforma financial projections. • Integrated e-commerce back-end into existing CRM to yield early customer lifecycle data.
ConsumerX RetailIndependent Contractor
Mar. 2014 - May. 2021United StatesConsumerX is an independent retail consultancy working to customer / user experience and translate data into business requirements, road maps and operation / system integration. Services include program leadership and product management for online & offline retailers and brands. • Selected clients: Nationwide Insurance, Abbot Nutrition, Scotts Miracle Gro, Nordstrom, Kraft Foods, Johnson & Johnson, Nintendo, Dell, Humana, The Home Depot, and Columbia Sportswear. • Successfully completed the business planning, execution, and launch of Airstream’s e-commerce business at AirstreamSupplyCompany.com.
JohnRyan, Inc.Vice President, Retail Strategy
Mar. 2014 - Apr. 2017Developed go-to-market retail strategy operations for the number one provider of digital signage and store messaging for consumer banks. Provided subject matter expertise (SME). Collaborated with leadership and Dev Ops team to create retail-specific product roadmaps. Authored annual marketing and sales plans leveraging the company’s capabilities, and competitive position. Built relationships with existing and potential customers to advance their goals and ensure project deliverables. Facilitated the delivery of customized network strategy, product road mapping, UX guidelines, product feature continuous improvement, market segmentation, and sales strategy. • Developed and implemented a market entry strategy for bringing a proven digital signage platform to traditional retail categories. • Oversaw digital product road mapping via a Salesforce-driven dashboard for retail-specific applications, content management, site targeting, and content localization.
ChaseProduct Manager, Digital Signage Network
Apr. 2011 - Mar. 2014Built new digital products and network protocols according to customized requirements for Chase consumer bank locations nationwide; scope of work included program strategy, key vendor selection, software/security/network protocols, and vendor management. Configured in-store media displays from single live-stream screens to large format arrays (Times Square, flagship stores) strategically placed to convey marketing messages and enhance customer experience. Coordinated with cross-functional teams to establish stakeholder business requirements via close communication with consumer marketing, branch operations, branch design, and construction steams. Managed day-to-day operations on installations, maintenance, and content management and partnered closely with strategically selected local vendors. Conducted research and analysis on industry best practices and competitor trends to make strategic recommendations to leadership and roadmap planning. • Oversaw a $45 million budget over three years to roll out targeted digital hardware and software solutions to 1600+ Chase consumer bank locations; key projects included digital displays, mobile in-store applications, augmented reality, geofencing, live-stream deployments, and large format screen arrays . • Worked with Bloomberg Business News to develop a first-of-its-kind live streaming service to deliver live broadcast over a secure proprietary network.
amadon.comOwner, Merchant
Jun. 2002 - Dec. 2009Amadon was an online retail business my wife and I created and named after my namesake, my grandfather, Charles Amadon Palmer. We featured items designed by well-known architects, graphic designers, and ceramicists. As one of the earlier small retailers online, we employed the yahoo stores platform, learning first-hand the power to connect and develop exceptional consumer experiences online, the importance of good search engine optimization and how to pack our best seller, a 3 foot long umbrella that we shipped all over the world.
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