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Work Background
ADTDirector, Brand & Creative
Oct. 2016Denver, Colorado, United States👉 Progressed through roles of increasing responsibility, leading teams in social media, digital paid media, brand strategy, content strategy, and creative services. 👉 Led the transformation of ADT's brand identity through a comprehensive rebranding initiative, encompassing a new logo design and its implementation across all key customer touchpoints, from yard signs and fleet vehicles to national advertising campaigns. 👉 Built and hired both an in-house creative team and a digital media team 👉 Coached team of social and content marketers to stand up ADT’s influencer marketing program 👉 Put ADT in the Top 10 Most Shared Brands in the Social Stratesphere by introducing award-winning Covid-19 response campaign content strategy, Safe at Home. 👉 Increased brand visibility and engagement by almost 200X by utilizing data to reimagine the content strategy, generating over $500k in earned media value. 👉 Developed and implemented a new content strategy and brand tone of voice guidelines that increased digital ad awareness by 30%. 👉 Highlighted in a Meta Resilient Social Media Success Story by increasing action intent metric by +40%. 👉 Achieved a 10% increase in brand consideration and 18% lift in sales by developing a strategy and creative expression for an integrated brand campaign, When Every Second Counts. 👉 Led the development and execution of media buying strategies, maximizing ROI on a multi-million dollar budget while effectively managing internal teams and agency partners. 👉 Led cross-functional teams to enhance the eCommerce experience, resulting in a 250% increase in conversion rates by utilizing UX data to optimize campaign elements. 👉 Featured in a Think with Google Success Story for data-driven full-funnel video strategy. 👉 Inspired thought leadership within a new category demand strategy that integrated digital media channels targeting strategies, garnering a 103% success rate to budget.
ADTManager of Creative Services, Social Media, Paid Media
Aug. 2013 - Oct. 2016Wichita, Kansas, United States
ADTWeb Marketing Specialist
Jul. 2012 - Jul. 2013Wichita, Kansas, United States
AndroidGuysSocial Media Manager, Content Creator and Blog Editor
Oct. 2010 - Dec. 2012👉 Led the editorial and social media teams for AndroidGuys.com in developing 40 pieces of content a week. 👉 Hosted a weekly podcast with three other industry leaders, live-streamed weekly with 10,000+ live viewers. 👉 Developed and executed social media content calendar. 👉 Represented client at wireless and tech conferences (CTIA, CES), and attended exclusive press events. 👉 Secured over $200k in sponsorships for the Big Android BBQ developer conference.
SecureNet Alarm Systems, Inc.Accounting & Data Analyst and Report Writer
Jun. 2001 - Jul. 2012Maize, KS👉 Created scripts that ran an automated price increase that initially drove a $65k increase in RMR. 👉 Invented new processes and custom reports that allowed departments to increase productivity by 15% 👉 Reconciled the company’s $3M monthly bank statement. 👉 Filed monthly, quarterly and annual sales and withholding tax returns across 35 states.
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