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Work Background
Kloudwork Private LtdDirector
Oct. 2020Singapore
The Walt Disney CompanyContent Sales Development & Rights Management, South East Asia
Mar. 2019 - Jun. 2020Heavily involved in the transition of Fox Networks Group content which includes National Geographic documentaries, international scripted as well as formats during the company buy-over. Worked closely with the Disney Content Sales & Development team for deals handover and rights-management matters.
Twentieth Century FoxSenior Coordinator, Content Sales & Rights Management, Asia Pacific
Nov. 2016 - Mar. 2019SingaporeKey player for all sales operation matters in APAC content sales team - South & North Asia, from rights management, recommending available content, deal entry, close involvement with legal team till deal closure. Well-versed with various systems and Integral in the smooth implementation of new systems in 21CF.
Endemol Shine GroupCoordinator, Format Sales, South East Asia
Mar. 2015 - Oct. 2016Key person for transition due to Endemol & Shine International company merger. Coordinator for South East Asia Formats sales team. Good understanding of format structure, finished, format sales & production.
Shine GroupCoordinator, Content Sales, Asia Pacific
Feb. 2014 - Mar. 2015A perfect stepping stone for me in the Content Distribution industry after 8 years in Creative Advertising. Managed to be a much appreciated coordinator for APAC and Australia Content Sales team. It was my first role operating as a regional function with colleagues all around the world.
Grey GroupManager, Client Services
Oct. 2010 - Jan. 2013singaporeClose involvement to establish a new department for shopper marketing – Grey DPI, developing engaging activation programs, all while providing steady account management for Ferrero SEA which grew from nothing to half a million within less than a year. Lead a team with planning and managing campaigns for a fast-paced retail account – Metro Singapore. Client management for a Doha-based client - Qatar Airways for their advertising needs, globally.
AGI CommunicationsManager, Client Services
Nov. 2009 - Oct. 2010Trusted to make decisions as the only client services manager. Maintained good relationship with all clients of this boutique agency. Experienced in marketing and shopper behaviour for local malls from working closely with AsiaMalls and CapitaLand Malls.
CRUSH AdvertisingManager, Client Services
Jan. 2008 - Aug. 2009Efficient client service in this fast-paced agency with multiple accounts of various industries.
Experienced in making presentations for new business pitches. Supervise junior employees in the client services team. Instrumental in re-branding exercises for Singapore Exchange and Parkway Health.
Hitachi Asia LtdMarketing Executive, South East Asia
Mar. 2006 - Oct. 2007Responsible for marketing in the System Management Software Division.
Planned and executed integrated advertising & promotional activities to meet monthly targeted no. of prospects and ROI across region. Managed monthly regional events in the form of workshops, seminars,
product launches & networking sessions for South East Asia. Liaison with agency for media planning, creative, website revamp and production of all marketing materials. Managed budgets for SG & emerging markets (IND & PH). Supervised telemarketers for demand generation campaigns.
FLP Singapore Pte LtdExecutive, Client Services
Oct. 2003 - Aug. 2005My first stepping stone in the ad world is with this Japanese agency. Achieved monthly sales target and grew business opportunities with clients serviced. Clients serviced included, Hitachi Asia, Daikin Air-conditioning, Gatsby, JCB and Meidi-Ya Supermarket. Coordinated daily from composing of creative brief till delivery of all projects on hand. Researched, sourced and implemented with various means of media, regional advertising. Anticipated clients’ requirements pro-actively contributing creative ideas to achieve their marketing goals.
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