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Work Background
SalesforceSenior Manager, C-suite Marketing & Executive Engagement
Sep. 2021Singapore- Build and execute a unified strategy and process for CxO's that encompass Values-Based events, C-Suite events, and thought leadership content in target and strategic accounts across South East Asia
- Grow the CxO community and engagement in region to support the generation and progression of pipeline
- Develop the strategy and execution for executive content and programming in partnership with internal senior stakeholders on Salesforce-owned events
- Identify the strongest CxO journeys and own the insights and comms behind the performance of executive engagement
AutodeskEnterprise Account Based Marketing Manager, APAC
Jun. 2020 - Sep. 2021Hong Kong SAR- Responsible for account specific marketing planning aligned to sales strategies for Named Accounts in APAC
- Create annual and quarterly integrated marketing campaigns for a targeted list of accounts and contacts that focus on account expansion and growing large enterprise deals
- Works closely with sales stakeholders to coordinate, communicate, and optimize the impact of marketing engagements
- Manage budget and vendor relationships for all ABM programs
- Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI
AutodeskExecutive Engagement/ABM Program Manager, APAC
Feb. 2019 - Sep. 2021Singapore- Responsible for developing and implementing the APAC Executive Engagement strategy, aligning with global teams
- Innovate, design and execute C-level high touch programs with operational excellence
- Be the C-Suite audience domain expert and provide leadership for in-region interpretation and execution of program frameworks and assets
- Collaborate with industry and core programs team to manage ABM specific campaigns and projects
- Lead pilots and other APAC wide ABM initiatives
AutodeskAccount Based Marketing Manager, ASEAN, ANZ and Korea
Jul. 2018 - Jun. 2020Singapore- Was responsible for account specific marketing planning aligned to sales strategies for mid market and named accounts
- Created annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing pipeline opportunities
- Worked closely with sales stakeholders to coordinate, communicate, and optimize the impact of marketing activities
- Managed budget and vendor relationships for all ABM activities
- Monitored the delivery and execution of plans
Momentum, the global growth consultancyAccount Director
Jul. 2017 - Jul. 2018Singapore- Was responsible for a portfolio of clients in APAC and their ABM programs
- Supported the growth of new and existing accounts
- Developed execution strategies and co-ordinates resources amongst global teams in order to deliver exceptional quality of work
- Managed all projects and campaigns between clients and the strategy/creative teams
- Directly consulted clients on strategy and innovation based on their business objectives
- Created financial forecasts to ensure that revenue targets and KPI's are being met
EpsilonDigital & Social Media Strategist for Google
Jan. 2016 - Jul. 2017Singapore- Oversaw the scheduling and production of email marketing communications
- Implemented social strategy across various platforms in APAC
- Planned and created content to increase engagement and drive revenue on global social media channels
- Reported key metrics and success of all campaigns to the client and stakeholders
- Managed and host webinars via YouTube Live
- Proposed new ideas to expand business opportunities
muvee TechnologiesMarketing Manager
Sep. 2014 - Jan. 2016Singaporemuvee develops software and services featuring patented technology that allow people to instantly create and share professional-quality movies out of unedited video, photos and music. Founded by a group of musicians and photographers back in 2001, muvee has been granted 25 patents and partners with brands like Hewlett-Packard, Seagate, Sony, Olympus, Nikon and Nokia. - Managed muvee.com by creating content for new products, while maintaining current content and pages
- Ran all SEO and A/B Testing projects
- Allocated and validate the advertising budget and ROI for all platforms
- Updated the muvee blog and other social media channels with fresh material and industry news
- Oversaw the distribution of software through various sales channels
- Took care of the ASO for Google Play and the App Store, app user acquisition/retention, app marketing and monetization
Ink - connecting with travellersInflight Media Specialist - Scoot
Oct. 2013 - Sep. 2014SingaporeInk is the global expert in connecting with travelers throughout their entire journey. They produce more inflight magazines for more airlines than any other company in the world. Headquartered in London and with offices in Atlanta, New York and Singapore, Ink works with over three dozen airlines and travel companies, produces media in 13 languages, and sells advertising in over 100 different countries around the globe. - Sold advertising space on print and digital platforms
- Developed new long term business relationships with clients in Australia and Singapore
- Provided clients with creative ideas and campaigns to improve their businesses - Researched for leads and latest industry news
Éclat by Alison YuenFounder
Nov. 2012 - Jul. 2018SingaporeÉclat by Alison Yuen creates trendy and classy gemstone jewelry for women all around the world. Pieces are carefully designed and produced, offering customers with only the best quality and value for their money. Aside from the existing collections featured on the online store, custom orders are also available by request. - Design elegant and unique gemstone jewelry
- Manages the company website including orders, promotion and inventory
- Responsible for the sourcing of jewelry manufacturers and follow up during the production process
- Collaborates with boutiques all over the world to promote and sell the Éclat by Alison Yuen brand
ALDI StoresDistrict Manager
Jul. 2009 - Sep. 2012Greater Chicago AreaAldi, a German based discount grocery chain, is one of the most reputable retailers in the international business market. Aldi is synonymous with high quality and exceptional value. Their goal is simple: ‘to provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.’ To put it simply, Aldi offers its customers a smarter way to shop. - Managed a district of five stores by overseeing daily operations while maximizing sales and controlling expenses - Was responsible for the hiring and coaching of store personnel, conducting bi-weekly audits, supervising inventories, evaluating competition and setting financial goals for each store
- Aided in the grand opening of several new stores in the Illinois and Iowa area
- Helped store employees with merchandising, ordering and scheduling
- Developed excellent communication skills and provided proper guidance and motivation to store managers
Deloitte & ToucheCorporate Finance Intern
Jun. 2008 - Aug. 2008SingaporeDeloitte provides audit, consulting, financial advisory, risk management and tax services to selected clients. Named as one of the Big Four accounting firms, Deloitte operates in more than 150 countries around the world. - Analyzed companies on their competitive position, industry prospects, expansion plans as well as recent mergers and acquisitions/financing activities - Researched TMT mergers & acquisition deals in the Southeast Asian region
Bank of AmericaCorporate Investment Banking Intern
Jun. 2007 - Jul. 2007Shanghai City, ChinaBank of America is one of the world’s finest financial services company. They serve clients through operations in more than 40 countries, providing services ranging from investment and corporate banking to investing and equity execution services. - Independently created PowerPoint client profiles consisting of each company's business description, corporate structure, strategy and financial statistics - Compiled various local target company's key financials into part of a pitch book
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