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Work Background
Konecta Team for Coca-ColaDigital Experiences & CRM Consultant
Nov. 2021Collaborate with global and regional teams to share best practices, learnings, and insights. Analyze consumer data to identify trends, behaviors, and preferences to enhance digital experiences. Conduct regular audits to ensure compliance with brand guidelines, legal regulations, and data privacy policies. Manage relationships with external agencies, vendors, and partners to deliver high-quality digital assets and campaigns. Provide training and support to internal teams on digital tools, platforms, and technologies. Stay updated on industry trends, emerging technologies, and competitor strategies to drive innovation and competitive advantage.
Publicis GroupeAccount Director
Feb. 2021 - Nov. 2021As an accomplished Account Director, I excel in serving as the primary point of contact for clients, successfully building and nurturing strong relationships that drive business growth. I have a proven track record of negotiating contracts and closing agreements that maximize profits for both my clients and my company. I am adept at developing comprehensive marketing strategies, conducting thorough consumer behavior and competitors' analysis, and overseeing successful campaigns and creative initiatives. In addition, I have a keen ability to forecast and track key account metrics, ensuring quarterly sales results and annual forecasts are met or exceeded. I also have experience managing a team of 4 talented individuals, including Account Managers and Account Executives, guiding them to achieve their full potential and deliver exceptional results for our clients. My passion for excellence and dedication to delivering exceptional service make me a valuable asset to any organization.
IsobarAccount Manager
Nov. 2017 - Feb. 2021GreeceKey Responsibilities:
- As the lead point of contact for key clients, I develop and implement annual digital strategies tailored to their specific needs, conducting in-depth consumer behavior analysis and competitors' analysis to stay ahead of the curve.
- I excel in collaborating with both external and internal stakeholders to ensure clients' business goals are met, acting as a bridge between media and creative teams to deliver seamless campaigns.
- My role extends to contributing to new business proposals, strategic plans, and marketing initiatives, while also overseeing the implementation of GDPR legislation to safeguard our clients' data.
- With a keen eye for detail, I evaluate budgets, manage monthly accruals, and handle invoicing processes efficiently, ensuring financial transparency in all client interactions.
- I take pride in delivering 360° services, overseeing PR initiatives, TVC productions, website development, and digital campaigns to provide comprehensive solutions to our clients.
- By proactively identifying areas for business growth within existing clients and successfully driving new business opportunities, I consistently meet and exceed sales quotas.
- Leading a team of 2 Account Executives, I nurture their professional growth and ensure we work cohesively to achieve outstanding results. Key Achievements:
- Orchestrated a successful digital turnaround for AB Vassilopoulos, significantly elevating their online presence and visibility.
- Boosted clients' budgets by over 20% through strategic planning and targeted campaigns, resulting in increased brand awareness and sales.
- Pioneered the launch of Grant Thornton's first B2C campaign, expanding their market reach and driving meaningful engagement with consumers.
2yolk Branding & DesignAccount Supervisor
Nov. 2016 - Nov. 2017Athens, GreeceKey Responsibilities:
- Spearheaded the design and execution of integrated campaigns tailored to meet clients' objectives, ensuring seamless alignment with their strategic goals.
- Led end-to-end management of strategic design projects, from conceptualization to final production, delivering high-quality results that exceeded client expectations.
- Played a pivotal role in shaping new business proposals, strategic plans, and innovative marketing initiatives, driving business growth and fostering long-term client relationships.
- Demonstrated expertise in budget evaluation, overseeing monthly accruals, and managing invoicing processes to ensure financial transparency and accountability.
Frank & FameAccount Supervisor
Feb. 2016 - Nov. 2016Key responsibilities:
· Design and manage integrated campaigns that support the clients’ objectives.
· Build ATL and BTL campaigns and oversee their implementation.
· Design and oversee events organization.
· Conduct campaign evaluation, highlighting strengths and identifying opportunities.
· Contribute to new business proposals, strategic plans and marketing initiatives.
· Evaluate budgets, oversee monthly accruals and invoicing. Main clientele:
· Athenian Brewery (Fischer, Amstel, Alfa, Erdinger, SOL, Desperados, Murphy’s, IOLI water)
· Electronet
· LPC S.A. (Cyclon - Drive Max - AVIN)
· Food Place (Pizza Hut & KFC) Ad hoc projects worth noticing:
· Thessaloniki International Film Festival sponsored by Fischer, that included an integrated communications campaign: PR, plan, organize and support events, social media, influencers and media collaborations were set in motion to leverage the sponsorship of the 57th TIFF and to create awareness and word of mouth.
Proximity ZZ.DOT GreeceAccount Manager
Jan. 2014 - Jan. 2016Key responsibilities:
· Design and manage integrated campaigns that support the clients’ objectives.
· Build BTL campaigns and oversee their implementation.
· Plan, organize and support events.
· Conduct campaign evaluation, highlighting strengths and identifying opportunities.
· Contribute to new business proposals, strategic plans and marketing initiatives.
· Evaluate budgets, oversee monthly accruals and invoicing.
· Prepare solid sponsorship proposals. Main clientele:
· OTE- COSMOTE- GERMANOS
· BMW HELLAS GROUP (BMW HELLAS –MINI HELLAS)
· SAMSUNG
· OPAP Ad hoc projects worth noticing:
· NEW BMW i8 Launch event organization and communication program.
· GERMANOS Back to School BTL Campaign in whole Greece
· SAMSUNG GALAXY S4 Launch Event organization and communication program
Linakis DigitalDigital Account Supervisor (Social Media Specialist)
Jun. 2012 - Dec. 2012Key responsibilities:
· Design and manage integrated campaigns that support the clients’ objectives.
· Build digital media campaigns and oversee their implementation.
· Conduct campaign evaluation, highlighting strengths and identifying opportunities.
· Evaluate budgets, oversee monthly accruals and invoicing. Main clientele:
· TGI Fridays
· Veet Greece
UONAccount Manager
Jan. 2012 - Jan. 2014Key responsibilities:
· Produce proficient and well written media content, email pitches and reports.
· Liaise on a daily basis with the media and promote news stories and features.
· Handle the corporate ID (newsletter, website, blog, social media).
· Schedule and negotiate media allocation to maximize visibility and targeting.
· Plan, organize and support events.
· Prepare solid sponsorship proposals. Main clientele:
· Bristol – Myers Squibb
· Abbott Hellas // Abbvie Hellas
· Leo Pharma
· MSD Hellas
· Ε.Α.Σ.Ε.
Asset OgilvyAccount Executive
Mar. 2009 - Dec. 2011Key responsibilities:
· Research for media campaigns (sector/ client/ competition).
· Copywrite and edit media and consumer material.
· Contribute in events organization (media/ consumers/ corporate).
· Communicate on a daily basis with key media and influencers.
· Monitor and report media coverage for clients and competition. Main clientele:
· Coca – Cola Hellas (Colas & Still Beverages)
· L’Oreal (Vichy, LaRoche Poche, Roger & Gallet, Sanoflore, Inneov)
· Lamda Development (The Mall Athens & Golden Hall)
· Jaeger-LeCoultre
· Kraft Foods Hellas Ad hoc projects worth noticing:
· Celebration of 125 years of Coca-Cola,that included an integrated communications campaign: PR, events, social media, influencers and media collaborations were set in motion to leverage the anniversary of the brand and to create awareness and word of mouth, that drove sales.
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