Peju WineryHospitality Associate
Mar. 2017 - Aug. 2017Rutherford, CaliforniaSales tactics through a variety of channels as well as marketing channels including electronic and print. Day to day operations may include assisting Tasting Room and Interim General Manager with customer service, events, membership sales, orders, shipments with regards to state compliance regulations, and maintaining our current Wine Club database.
Participate in developing new and enhancing existing wine club and phone sales programs enticing customers to join as well as increasing member loyalty and experience, using sales, marketing, and customer service interactions.
Assist staff with AMS (Advanced Management Systems) and will be able to learn about financial aspects of Winery Operations and Wine Compliance.
Support the Tasting Room Manager and Assistant Tasting Room Manager overseeing and training to a team of 10 Wine Ambassadors and 4 Guest Service Assistants.
Assist the Director of Hospitality with the process of building new business, by researching competitors in the area, implement logistics routines and create an upcoming summer events program.
Develop learning opportunities such as up-selling wine, building community relationships, completing and distributing site alerts, inventory allocation, and budgeting information, preparing bids for clients and working closely with heads of departments.
Implementation and development of Square POS, Yelp Reservations and Waitlist Me in the tasting room and outreach events.
Organizing and providing logistic support to Alan's Cabernet Cabaret Tour 2016 and 2017 - Texas, Bay Area, North Carolina, Texas, Los Angeles, Illinois, Colorado and Texas. Alan's Cabernet Cabaret Tour 2017 in Colorado:
$30,000.00 in sales.
$5,000.00 average per day sales
$454.00 average case sale
66 cases sold
11 case daily average.
140 new devotees of Peju. Alan's Cabernet Cabaret Tour 2017 in Texas:
$55,000.00 in sales