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Work Background
growPackHead de Marketing e Growth
Oct. 2023
AntlerResident
Sep. 2023 - Oct. 2023Antler is a global venture capital fund that invests in professionals and early-stage startups. Within the Cubo ecosystem, one of the largest hubs for technological innovation in Latin America, I and 64 other potential founders were selected from among thousands of individuals. During the program, we will receive training, mentoring, and comprehensive methodological support to create, validate, and scale a startup from scratch, with the potential to attract investment even before a pre-seed round.
Mulheres de GrowthMember
Aug. 2023
iFoodCoordinator of CRM and Performance Media
Jun. 2022 - Mar. 2023iFood is the biggest foodtech in Latin America both in operations and revenue. - Led the team and strategies for Media and CRM focused on acquisition, retention, and engagement of - restaurants in a B2B innovation project.
- Developed and executed campaigns on digital channels and media including Instagram, Facebook, Youtube, and Whatsapp.
- Cross-functional leadership with product, data analysis, and marketing teams.
- Fluency in tools such as Google Ads, Meta, AppsFlyer, Braze, Sinch, Power BI, Tableau, and Google Data Studio.
- Consistent use of SQL and Excel.
- Managed metrics and KPIs like CAC, LTV, and retention cohort.
Sandbox Escola de EstratégiaProfessor and Mentor of Growth
Aug. 2021 - Dec. 2021Sandbox is a digital business school of strategy. - Conceptualized, coordinated, and taught the Growth Strategy course.
- Mentors companies and students in growth and revenue strategies.
iFoodCoordinator of Growth and Growth Revenue
Apr. 2021 - May. 2022- Coordinated the promotional intelligence area in a multinational team across Latin America.
- Led and executed strategies for promotional levers, forecasting, and pricing for growth and revenue growth management.
- Developed and led growth strategies for user acquisition, reacquisition, engagement, and retention.
- Responsible for metrics such as CAC, Churn, Cost per Order (CPO).
- Cross-functional leadership with CRM and media, product, sales, marketing, technology, data science, and strategic planning teams.
- Consistently used SQL, Excel, Power BI, Tableau, and internal softwares.
- Established promotional partnerships with brands and affiliates.
- Developed skills include Spanish proficiency, cross-functional leadership, multicultural team leadership, analytical mindset, growth strategies, revenue growth, and pricing.
ILUMEO - Data Science CompanyGrowth Leader
Mar. 2020 - Apr. 2021São Paulo, BrasilILUMEO is an intelligence and data science company, solving issues for clients such as Nubank, Safra Bank, Rede Globo and Neymar - yes, the soccer player :) - Led team and processes for commercial intelligence and growth hacking.
- Developed and executed strategic plans for lead generation and customer acquisition, as well as upsell and cross-sell efforts in SaaS products and B2B consulting.
- Explored new channels, conducted A/B testing, provided leadership, forecasted growth, and engaged in copywriting.
- Developed skills include leadership, strategic planning, and analytical thinking.
ILUMEO - Data Science CompanyBusiness Development Analyst
Jun. 2019 - Mar. 2020São Paulo- Developed B2B SaaS business, spanning the entire sales funnel from product management and commercial intelligence insights to prospecting, negotiation, sales, and customer relationships.
- Provided solutions for challenges across industries including pharmaceuticals, finance, consumer goods, banks, fintech, technology, and media.
- Developed skills include market intelligence, complex sales, strategic communication, farming, hunting, and closing.
Luiz Leonardos & AdvogadosCommunication Analyst
Jan. 2016 - Dec. 2018Rio de Janeiro LLIP is an intellectual property office with over 100 years of existence. It serves clients around the world by providing legal advice on the protection of innovations, trademarks and patents. - Started as an intern and was hired as an analyst
- Led the initiative of building from scratch an international communication area and new projects, such as the development of new website (responsive and SEO optimizable). - Developed skills: Project Management; Team coordination; Data analytics and report generation; Market research; International external communication management; Strategic Planning; Management of suppliers; Budget control; Digital media and website content updating.
YOUR... Junior Conseil, la Junior Enterprise de l'ISC ParisMarketing Researcher
Sep. 2015 - Dec. 2015Paris Area, FranceAssistante in market researches and translating documents from French into English.
Superintendency of International Relations - Universidade Federal FluminenseInternational Relations Intern
Feb. 2014 - Jan. 2015Interface between students and foreign universities; International institucional communications; Application procedures control; Event coordination.
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