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Work Background
Back Forty CommunicationsCompany Owner
Aug. 2024South Dakota, United StatesAs the owner of Back Forty Communications, with over a 15 years experience in agricultural communications, I offer tailored services to help businesses improve their public presence and internal operations. My services include: Project management
Communications support
Website content development and upkeep
Social media strategy and management
Virtual assistant work I work with companies on a contract basis, providing the extra hands they need to enhance their brand and streamline their communications.
Northern Electric CooperativeCommunications Director
Apr. 2023 - Jul. 2024Bath, South Dakota, United StatesManaging editor of the Northern Electric Cooperative Connections Tasks include writing articles, editing, and designing communication materials for the monthly magazine. Use InDesign and Photoshop for design of the magazine. Create content and post for all social media channels. Manage the Northern Electric Cooperative website. Plan and execute the Basin Tour. This tour brings member owners to Bismarck to learn how their electricity is made, and gets to their homes and businesses. Write company press releases and other communication messaging. Design all brochures, posters, billing inserts and other communication pieces. Plan and execute Annual Meeting of the Membership.
Activities include the design of the Annual Report, advertising, set up of the location, script writing for the board, ordering apparel and giveaway items, and all activities needed for a successful event. Manage internal committee groups. Facilitate scholarship programs. Manage and distribute community sponsorship dollars. Plan and execute company Christmas and summer golfing parties. Manage communications budget.
Back Forty Beef, LLCCompany Owner
May. 2020Pierpont, South Dakota, United StatesAt Back Forty Beef, LLC, my husband, Clint, and I sell our homegrown beef online. As a co-owner, my role encompasses a variety of responsibilities, ensuring that no two days are the same. My tasks include: Hauling Beef to the Locker: Managing the logistics of transporting our beef to processing facilities. Managing Finances: Overseeing financial operations, budgeting, and accounting to ensure the business runs smoothly. Customer Service: Answering customer questions and providing exceptional support to enhance their buying experience. Sales: Selling our products at farmers markets, engaging with customers, and promoting our brand. Shipping: Coordinating the packaging and shipping of our products to customers nationwide.
Product Development: Expanding our product line to include hand-poured candles and lotions made from our beef tallow. Event Management: Organizing and managing activities at the Back Forty Beef Adventure Farm, including the 12-acre corn maze and other family-friendly events. Farm Operations: Participating in the daily operations and maintenance of our farm to ensure the highest standards of humane animal care and handling. This dynamic role allows me to engage with various aspects of our business, from production to customer interaction, ensuring our customers receive quality products and an excellent experience.
Riverview, LLPCommunity Relations
Oct. 2017 - Apr. 2023Veblen, SDMy role in Community Relations was almost never the same day to day. Our Community Relations team work to connect young people and adults of all ages with agriculture in the communities where we operate. Organized and managed Riverview activities in South Dakota communities where we operate including local parades, chamber events, and other community activities. Assisted with the Marshall Dairy CAFO manure management plan. Facilitated our local giving and donations within our community in South Dakota. Conducted farm tours of all three South Dakota dairy farms. Tour groups included a variety of audiences including other farmers, students, club organizations, politicians, and consumers. Taught agriculture-based lessons in the classroom.
Visits to the classroom (K-12) involved 30-45 minute lesson plans designed to educate and excite the next generation about agriculture. In collaboration with the local extension office, we started our own "Adopt a Cow" program. During the 2021-2022 school year 996 third, fourth, and fifth-grade students participated. Organized and managed the SD BeefBuilder 4-H Calf program.
During my five years at Riverview I grew the program from one participant to 32 participants in 2023. Along with a co-worker, we managed the Riverview, LLP Facebook and Instagram pages through 2022. Planned and executed the South Dakota company picnic and Christmas parties.
South Dakota Soybean Research and Promotion Council/AssociationProgram Director
Dec. 2013 - Oct. 2017Sioux Falls, South DakotaThe South Dakota Soybean Research & Promotion Council (SDSRPC) invests checkoff dollars in researching new production techniques, markets and uses for soybeans that benefit South Dakota farmers. The South Dakota Soybean Association (SDSA) represents farmer members, giving them all a strong voice in the formation of legislation and public policy that affects long-term profitability of soybean producers and the industry as a whole. Job responsibilities included: • Manage all aspects of the SDSA membership and corporate relations program. • Organize and manage the following South Dakota Soybean events: • Ag Outlook – SDSA’s tradeshow and convention attracting 1,000 farmers every year. • Soybean Open – SDSA’s golf tournament bringing over 200 golfers to the tournament annually. • DakotaFest – South Dakota Soybean’s tent and activities at the farm show. • Manage all animal agriculture projects funded by the SDSRPC. Attend meetings and update the board on activities for the U.S. Meat Export Federation, USA Poultry and Egg Export Council, Soy Aquaculture Alliance and Ag United for South Dakota. • Develop and manage SDSRPC's first student education program - Soybean Science. • Manage and execute the SDSRPC's See for Yourself (SFY) program. SFY brings South Dakota farmers to important export points to “see for themselves” the export process, visit ports, and experience how their check-off dollars work for them. Groups visited Seattle, New Orleans, Atlanta and China. • Expanded the program to include an international experiences as well as a continuing education program for past farmer attendees. • Write press releases and blog posts for managed events. • Manage budgets of programs and events.
Ag United For South DakotaOutreach Director
Feb. 2009 - Dec. 2013Agriculture United for South Dakota was developed through a collaboration of farm organizations with a goal of keeping family farms and ranches growing. Job responsibilities included: • Developed several new programs and organized multiple consumer outreach activities including: • Restaurant Crawls established in 2012. Connected over 200 “foodies” with South Dakota farmers. • Planned 31 Open House events on dairy, cattle, and hog farms. • Started the Moms Day Out on the Farm events in 2011. Expanded the program to include tours such as Food Professionals Day Out, Know Your Milk Tour, and Farms After Five. Nearly 250 people participated in bus tours of area farms while employed there. • Established the Adopt A Farmer program in 2010. The program connected 850 students in 19 schools across the state with a South Dakota farmer every month. • Organized five South Dakota Food Roundtable events, connecting professionals from all aspects of food production. • Arranged for over 500 students in 10 schools to meet with South Dakota farmers every year during National Agriculture Awareness week. • Established and managed Ag United social media outlets. • Facebook – South Dakota Farm Families – Started and grew account to 7,200 “likes.” • Twitter – AgUnited4SD – Started and grew account to 2,200 “followers.” • Pintrest – South Dakota Farm Families – Started and grew account to 350 “followers.” • Managed monthly E-Alerts, to subscribers. • Managed and wrote content on the Ag United website. • Secured sponsors for Ag United events. • Wrote press releases for Ag United events.
DaktronicsNational Accounts Student
Jan. 2005 - Dec. 2008Brookings, SDDaktronics designs and manufactures electronic scoreboards, programmable display systems, and large screen video displays. My job responsibilities included being the student assistant to coordinators in the National Accounts department at Daktronics.
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