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Work Background
BybitMarketing Lead | European Markets
Sep. 2024Amsterdam, North Holland, Netherlands
CoinMartProduct Marketing & Growth Lead
Dec. 2023 - Sep. 2024Amsterdam, North Holland, NetherlandsProduct Marketing & Growth Lead at CoinMart, a Cryptocurrency exchange based in the Netherlands. At CoinMart my main focus is Product Growth Management and creating our Growth engine from scratch. I hypothesise, experiment and execute on a variety of different growth techniques and strategies through Product Lead Growth, Digital Marketing, and Physical Marketing - using a data-driven approach.
CoinMartProduct, Marketing & CX Manager
Jun. 2023 - Nov. 2023Amsterdam, North Holland, Netherlands
VOCLIFounder | CX & Product
Jan. 2023 - Jan. 2024Amsterdam, North Holland, NetherlandsAn Amsterdam based B2B CX Consultancy focussed on helping its clients achieve more business value & revenue through streamlining the existing Customer Journey, and improving inter-departmental collaboration between Product teams and Customer-facing teams. Additionally, we develop software as a service (SaaS) to help Customer Facing and Product teams streamline and automate their processes and documentation.
Kraken Digital Asset ExchangeProduct Consultant
Jul. 2022 - Feb. 2023San Francisco Bay AreaCryptocurrency exchange.
Tasked with driving client-focussed, data driven Product Discovery, Development & Improvement through the analysis of VoC data, Client Engagement & Competitor Research.
- Lead a team of Discovery and Support Analysts.
- Created a new and efficient framework to gather, analyse and execute upon client feedback, bug reports and feature requests and ensure proper escalation to the intended departments.
- Improved internal and external feedback loops.
- Created a new framework to improve stakeholder communication.
- Drove large cross-departmental projects
ChannableManager | Technical Support Department
Aug. 2021 - Jul. 2022Utrecht, NetherlandsProduct Feed Management & SEA Automation @ Channable | Marketplaces | Affiliate & Advertising Platforms | Price Comparison Platforms | Order Management | Search Engine Advertising Responsibilities:
- Co-Managing a growing Technical Support team of 48+ individuals: - 14 direct reports. - Biannual assessments. - Individual development and growth coaching. - Hiring (pre-screen and interviews), Onboarding, Talent management and employee retention. - Protecting, improving & ensuring individual and team KPIs - Developing, protecting, and participating in quarterly and yearly OKRs - Leading (Agile) project teams to successful completion of departmental & company-wide OKRs. - Contribute to the growth and future success of the support department, and the organisation as a whole through the creation and maintenance of strategy, processes and workflows. - Escalation of departmental and company-wide issues. - Evaluation of Feature Requests & Product Development. - Conducting Deep Dives into areas that are not currently up to standard.
ChannableSenior Technical Account Manager | International
Jul. 2020 - Sep. 2021Utrecht, NetherlandsResponsibilities:
- Supervising 5+ colleagues in their daily tasks.
- Progress assessment for Junior and Medior colleagues.
- Participation in departmental and company-wide OKR projects.
- Strategic process management and improvement.
- 3rd line Technical Support for international clients.
- Collaborating with Customer Success as Sales Engineer in onboarding enterprise-level clients.
- Collaborating with Business Development as Sales Engineer in sales meetings with enterprise-level clients.
- Project Management.
- Assist my portfolio of high-touch clients with technical solutions and resolutions.
- Build strong client relationships, especially with key customer stakeholders.
- Manage client expectation and lead them to customer satisfaction.
- Make sure all deliverables arrive in good order, on time, and fulfil the clients’ requirements
- Keep track of key account metrics
- Communicate the progress to both internal and external stakeholders
- Identifying & consulting on account growth opportunities
ChannableTechnical Support & Business Development | International
Mar. 2020 - Jul. 2020Utrecht Area, NetherlandsResponsibilities:
- I was the first agent in this market - I helped set up most of the processes we use til this day.
- 1st line Technical Support for international clients over email and phone.
- Onboarding and first-set-ups for new clients.
- Pre-qualifying leads.
- Follow up on/ nurture SQL leads.
- Closing Small to Medium sized deals.
Karu AtelierMarketing & Commercial Strategy | Co-founder
Oct. 2014 - Jun. 2022Utrecht, Netherlands & Valencia, SpainManaging and operating a luxury accessories brand from A-Z. - E-commerce management.
- Business development.
- Marketing & advertising. - Marketplace management.
- Business administration.
INVERTED EventsLead Event Promoter / Manager | Founder
Dec. 2013 - May. 2016Utrecht, NetherlandsCommercial dance events in clubs and locations around Utrecht, The Netherlands.
- Lead a team of three partners and 25+ volunteers
- In charge of artist relations & venue booking
- Marketing
- Advertising
- Sales
- Coordinating the event on the day of.
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