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Work Background
VerameatArt Director
Apr. 2014 - Aug. 2018New YorkART DIRECTION
Verameat is a boutique NYC based jewelry and lifestyle brand. Directed art department with the goal of launching new products, strengthening existing product categories, spearheading custom collaborations, and streamlining Company’s branding, consumer-facing materials, and website. PRODUCT DESIGN
- Created fine jewelry collection, which now represents over 20% of annual revenue and is the most profitable collection -- includes 40 rings and 5 necklaces pieces. - Established overarching project budget, designed all 45 pieces, identified and secured new vendors, vetted prototypes and oversaw production to final completion. - Designed entirely new product segment for company consisting of pins, patches and key chains—over 120 pieces in total. - Collection led to multiple wholesale orders with retailers like Urban Outfitters and a significant new revenue stream. - Pin collection was featured in Nylon, Urban Outfitters blog, among others. - Designed apparel line, which included dresses, t-shirts, tote bags and a wallet. T-shirts were worn by Miley Cyrus and Zoe Kazan amongst others. - Custom order t-shirt illustration for Jack White’s, Third Man Record, which lead to three more product collaborations with Jack White - Custom designed jewelry collection, including neck pieces, rings, custom designed pin collection, and a temporary tattoo set sold exclusively at their Record Label shops. WEB / BRANDING
- Designed new campaigns, oversaw new product photography, redesigned product pages and streamlined the general look and feel. - Resulted in 40% increase in monthly Unique Visitors (UVs) - Designed new packaging for bags and pouches; designed promotional materials such as postcards, temporary tattoo sets and gift cards – the latter started being shared on social media as art pieces.
Formitas BBDOSenior Graphic Designer
Sep. 2010 - Apr. 2014Ljubljana / SloveniaGRAPHIC DESIGN
Formitas BBDO is the third largest advertising agency in Slovenia. - Worked with the marketing team, international clients and other vendors/agencies to create branding and campaigns. - Responsible for conceptualisation and implementation of design solutions that met marketing strategies from concept to completion. International clients include: Citröen, Bayer, Wrigley, Twix, Whiskas, Wrigley, Spar etc. SELECTED ACHIEVEMENTS
- Campaign for Jamie Oliver in collaboration with Spar, a Dutch multinational retail chain and franchise brand.Campaign included tv ad, billboards and online advertising. It recieved a Marketing Award for it from MM Magazine Slovenia in 2013. - Packaging redesign for a baby food line with more than 100 products in 4 different languages for Fructal, Slovenia's top fruit juice manufacturer that got a great feedback from public mentioned in multiple Slovenian magazines and online portals.
Anja Slibar IllustrationIllustration
Jun. 2010New YorkMAGAZINE ILLUSTRATIONS: The New York Times, The New Yorker, The Washington Post, Refinery29, Bustle Magazine, Urban Outfitters. BOOK ILLUSTRATIONS: Alma Karlin written by Milan Dekleva, The Heart Book written by Dr. Suzanne Steinbaum LAPEL PIN DESIGNS: Little Whip, Stugazi, Verameat, Urban Outfitters, Nylon, Third Man Records T-SHIRT DESIGNS: Verameat, Alternative, Thirdman Records, The Lunary MUSIC VIDEOS: Baby by Bishop Briggs, Bad news by Anna Akana
No PicnicTrend Scout
Apr. 2008 - Apr. 2010Stockholm, SwedenTREND RESEARCH
No Picnic is a Swedish advertising agency with clients like Absolut vodka, Sony Ericcson, Weekday and many more. - Researching and reporting trend developments in youth culture based in Eastern European countries. -Reports included weekly articles together with visual materials with online presentations which were later used by the company to help further develop brands.
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