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Work Background
AsturMex EspañaDirector
Jan. 2021SpainLaunched a 150-seat restaurant and boutique hotel (12 rooms); achieved top TripAdvisor rating. • Implemented SEO tools and AI systems to increase direct bookings (+70%). • Boosted direct revenue by over 35% by optimizing direct sales channels. • Oversaw full operational management: customer service, procurement, HR, company expansion, market research, finance, and investor and owners negotiations.
AsturMex EspañaGeneral Manager
Jan. 2021SpainLaunched a 150-seat restaurant and boutique hotel (12 rooms); achieved top TripAdvisor rating. • Implemented SEO tools and AI systems to increase direct bookings (+70%). • Boosted direct revenue by over 35% by optimizing direct sales channels. • Oversaw full operational management: customer service, procurement, HR, company expansion, market research, finance, and investor and owners negotiations.
SmartCommerceDirector
Feb. 2013 - Dec. 2020Cancún, Quintana Roo, MexicoFounded the company and led the negotiation of supplier contracts with national and international vendors. • Achieved nationwide expansion as a B2B supplier for the hospitality industry. • Reduced clients operational equipment costs by over 30% through centralized purchasing, framework agreements, and strategic vendor management. • Led commercial strategy, B2B sales, and contract negotiations with major hotel chains.
SmartCommerceGeneral Manager and Business Development
Feb. 2011 - Dec. 2020Cancún, Quintana Roo, Mexico
Gerdau Aceros CorsaDirector IT and Administration
Apr. 2010 - Apr. 2011Mexicali Area, Mexico• Managed administrative and IT operations, providing direct support to the General Management and coordinating with key business units. • Delivered operational and functional support for high-impact strategic initiatives at the group level. • Acted as local lead for the implementation of the Gerdau Template, a corporate suite of IT applications. • Directed the deployment of new IT infrastructure across production plants and corporate offices. • Played an active role in the implementation of Sales & Operations Planning (S&OP) processes across multiple business units. • Coordinated project timelines, aligned with international teams, and supported organizational change management.
GibusDirector for Business Development and Administration
Apr. 2009 - Jul. 2010Mexico City Area, Mexico• Led the business acquisition of the company, including negotiation and closing of strategic contracts with key clients. • Designed and implemented operational and administrative processes across production, finance, and commercial development areas. • Held full responsibility for treasury management, financial control, and legal. • Coordinated administrative management and regulatory compliance functions. • Directed commercial strategy and business development, including market entry, brand positioning, and contract negotiation with clients.
NeorisDirector SAP
Feb. 2006 - Jul. 2009• Appointed as national Project Director for the deployment of the Cemex Way program in France, coordinating execution across 236 Ready-Mix plants and 60 Aggregate sites. • Held full project management responsibility, including planning, scheduling, resource allocation, and coordination across multiple regional teams. • Led international coordination with teams from Mexico (base model), Germany, and the United Kingdom, ensuring alignment with global corporate standards. • Designed and defined corporate process models for Grupo Bimbo, applying global best practices. • Directed the local implementation and adaptation of corporate frameworks, ensuring alignment with operational objectives and successful organizational change management.
AccentureManager
Jan. 2000 - Dec. 2005
AccentureSenior Manager
Apr. 1995 - Feb. 2006 Detroit, Mexico, Monterrey Program Manager for Several SAP and Non SAP projects *Mercedes-Benz 2004-2006 Mex - Role: Country Leader for an SAP Alter Sales implementation Project. The project involved all FI, Commercial and Logistic modules, as well as the integration with different SAP environments as well as several Legacy Systems * DaimlerChrysler de México Projects: GSAP- AR/TR, MBPC SAP Int. GSAP-GAP y GSAP 1998-2004 Mex, Canada y U.S. * Loreal México 1998 Mex - Role: Consultant responsible for implementation of SAP-Legal Consolidation * Grupe ECE 1997 Mex - Role: Consultant responsible for implementation of SAP-Legal Consolidation * PEMEX -PEP 1997 Mex - Role: Change Management related activities for a Complex SAP Implementation working mainly with Communication and change management and user final pro-files and training. * Vitro: Process Reingeneering 1995 Mty, Mex - Role: Participation in a process reengineering Project within the Fulfill Demand macro process.
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