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Work Background
CREAConsultant
Apr. 2024 - Oct. 2024Minneapolis, Minnesota, United StatesRelocation to United States: Learning & Development:
▪ Designed and implemented comprehensive training programs tailored to diverse employee segments.
▪ Developed structured training modules covering critical topics such as eCommerce fundamentals, campaign planning, and fundamental account management, enhancing employee skills and driving organizational success.
▪ Facilitated monthly workshops and bi-weekly training sessions, leading initiatives that resulted in improved employee performance and retention.
▪ Collaborated with cross-functional teams to identify skills gaps and role requirements, ensuring training content aligned with business objectives and industry trends.
▪ Successfully launched centralized Learning & Development function with multiple training modules, leading to an increase in employee engagement and knowledge retention during their probation period. Business Development:
▪ Identified and engaged potential brand partners
▪ Developed presentations and proposals for new brand partners, articulating value propositions and establishing opportunities for collaboration.
CREAChief Business Officer
Jan. 2022 - Apr. 2024Bangkok, Bangkok City, Thailand▪ Defines strategic objectives within commercial and business development functions that are in alignment with CREA's overarching mission and vision, fostering sustainable long-term growth.
▪ Establishes and nurtures strategic relationships with key stakeholders, including eCommerce platform leaders, brand partners, and internal leadership. Proven track record of successfully managing relationships with renowned global conglomerates ▪ Directly oversees a team of 30 professionals, managing various functions including brand incubation & onboarding, business development, and the commercial team. This leadership role encompasses a diverse portfolio, spanning Beauty, Personal Care, Pets, Groceries, Coffee, Fashion, and Sports divisions
▪ Analyzes and continuously monitors data and dashboards to gain comprehensive insights into the current landscape, identifying opportunities for performance optimization. Proactively addresses team roadblocks and devises strategic solutions that align with the company's objectives.
▪ Systematically gathers partner feedback to evaluate and enhance their satisfaction levels, driving the development of innovative practices, services, and company guidelines.
▪ Consistently fuels business growth by increasing same-store revenue, spearheading new business developments, while closely monitoring the business's P&L during the pitching, onboarding and sustaining phases.
▪ Collaborates with the senior management team to identify and prioritize key business strategies.
CREAChief Strategy Officer
May. 2019 - May. 2022Bangkok Metropolitan Area, ThailandCREA’s mission is to power YOUR brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia. ▪ Articulated the company's mission, ensuring it resonated with both customers and employees across all organizational levels. Be one of the drivers to grow the team from a 5-person startup to a 150-person organization.
▪ Collaborated with senior management to develop comprehensive short- and long-term business plans.
▪ Established actionable goals to translate the company's mission into tangible, measurable results.
▪ Implemented and managed performance metrics to track progress toward strategic goals, resulting in the company's growth from inception to generating millions of dollars in revenue within four years.
▪ Proactively engaged external business and industry experts to inform and influence business strategies. ▪ Maintained a forward-thinking approach to identifying opportunities and mitigating risks in the industry, ultimately establishing CREA as the No. 1 eCommerce Enabler since the inception of the program.
▪ Expanded CREA's brand partnerships from zero to over 50 across regions including Thailand, Singapore, and Malaysia.
FacebookSMB Account Manager
Sep. 2017 - Mar. 2019SingaporeFacebook’s mission is to make the world more open and connected. The Small & Medium Business (SMB) team contributes directly to this mission by connecting every small business in the world with their customers on Facebook, and then helping them grow through solutions like Facebook Pages and Advertising. ▪ Grow revenue, education and solution adoption with clients
▪ Help drive SMB client strategy, continuous improvement and knowledge sharing initiatives
▪ Analyse data to identify trends to enhance our customer support processes and improve team efficiency
▪ Operate as the lead point of contact for any and all matters specific to your client portfolio, including escalation and troubleshooting to resolve client issues
▪ Deliver consultative support and up-to-date education on our Facebook products
▪ Represent SMB Facebook at conferences, events or through webinars
Lazada GroupHead of Seller Segmentation
May. 2017 - Aug. 2017Bangkok Metropolitan Area, ThailandLazada is the No. 1 online shopping & selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Reported to CCO:
▪ Defined relevant seller segments with identified growth levers opportunity and build relevant education programme to select, train and bring along a maximum of sellers to targeted KPIs as well as to optimize internal company resource allocation (onsite real estate, key account managers, pricing and shipping subsidies)
▪ Designed Rising Star training programme targeting top performing new sellers of each cohort and aiming at bringing these sellers to a good level of sales and engagement on platform tool and processes
▪ Interacted with stakeholders of different teams to ensure programmes are fully integrated with other workstreams and fully empowered by other dependent function: mass incubation gamification, Lazada University, seller communications, category management…etc ▪ Have autonomy and leadership to drive projects implementation
Lazada GroupCategory Manager
Oct. 2015 - May. 2017Thailand• Defined and executed electronic category strategy growth; constantly achieved 10-30% growth month on month
• Developed global electronics brand partnership strategies i.e. Microsoft, HP, Intel, etc. through online marketing channels; improved revenues of these brands with 30%+ growth month over month
Lazada GroupJunior Category Manager
Feb. 2015 - Sep. 2015Thailand• Implemented the category merchandising strategies by revamping campaigns and contents; 30% and 20% increase in pages conversion rate and traffic, respectively
• Analyzed sales performance at subcategory level by identifying assortment gaps and provided short-term implementation plan to category manager; acquired 15+ new accounts on a monthly basis with at least 50% revenue growth within their first 2 months
Bain & CompanyCase Team Assistant
May. 2014 - Feb. 2015Thailand• Engaged with consultants, managers and partners in organisation restructuring projects in the financial services industry
• Facilitated in 50+ meetings, probed questions and answer during interview and discussion; leading to higher quality analysis
Bain & CompanyTemporary Assistant
Apr. 2014 - Apr. 2014Thailand• Research, consolidate and analyze data in order to find the scalable costs
OgilvyOne WorldwideAccount Executive Intern
Jun. 2013 - Aug. 2013Thailand• Coordinated with clients about current marketing campaign
• Responsible for competitors analysis, Brand’s Facebook Fanpage Analysis
• Supervised and filtered all feedback from the end consumers through digital media
• Analyzed and designed media strategies; increasing in brand’s FB fan page engagement rate from 0.5% to 1%
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