Imad Najibeddine - CEO, Digital design spectrum

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Work Background

Art of GuitarGeneral Manager

Jan. 2021 - Sep. 2024United Arab Emirates

Virgin Megastore MENARegional Loyalty Manager

Apr. 2016 - Jan. 2021United Arab Emirates1-BI & Data Science: ▪ Enhancing data collection procedures to include information that is relevant for building analytic systems. ▪ Processing, cleansing, and verifying the integrity of data used for analysis ▪ Synthesizes facts, theories, trends and key issues in complex and variable situations. ▪ Gathers and analyses data on current and future trends for best practice. ▪ Translates up to date information into continuous improvement activities that enhance performance. ▪ Improves organizational performance though the application of original thinking to existing and emerging methods. ▪ Creating automated anomaly detection systems and constant tracking of its performance ▪ Doing ad-hoc analysis and presenting results in a clear manner. ▪ Extending company’s data with third party sources of information when needed 2-Loyalty: ▪ Develop and manage Virgin loyalty program. ▪ Oversee the design of the loyalty program and all related features.. ▪ Develop and implement the loyalty strategy to improve acquisition and retention of customers through expanding channel of partnerships. ▪ Drive growth and development of the Loyalty program to deliver positive change to membership volumes, purchase behavior and attrition ▪ Define, implement and manage all marketing communications with members via email and sms through customer segmentation and targeting tools. ▪ Manage the existing Loyalty functions including budget management, provisions & customer services queries. ▪ Ensure the smooth transition of the Loyalty program into broader loyalty plans ▪ Work with other internal departments to ensure all loyalty features are executed in all sales channels ▪ Work with all existing agencies and suppliers to develop the service received and identify more efficient ways of working

Virgin Megastore MENARegional Senior Commercial Planning Analyst

Jun. 2010 - Mar. 2016▪Define, develop and implement necessary Retail Analysis plans, policies and procedures in line with corporate commercial strategy in order to support the achievement of overall business objectives. ▪Preparing & setting up store forecasts and sales budgets in cooperation with Financial Controller, senior management and Product managers to establish the most realistic goals. ▪Preparing, setting and analyzing a wide range of financial reports (P&L, Stock provisions, Royalties, Rebate Programs, and Purchase Budgets) and working the capital needs of the company. ▪Providing analysis on different commercial terms and brand performance in order to ensure maximum store profit and supplier contribution. ▪Effectively communicate the financial status of business to management. ▪Monitor, analyze & control movements of 20 stores (10 local‐10 regional) while providing weekly-monthly analysis on inventory levels, sales & margin indicators, Actual vs budgets reports in addition to other financial dashboards and scorecards. ▪Space audit and floor planning of store’s space distribution to maximize profitability across all departments. ▪Conduct field visits and provide constant analysis of retail landscape. ▪Monitor competitors activities. ▪Ensure the effective implementation of plans, policies and procedures through supervision of the retail analysis team in order to ensure the highest levels of performance are achieved. ▪Workforce planning in cooperation with operations department and Human resources to ensure accurate level (Quality and Quantity) of attendance available. ▪Preparing, Analyzing and Validating KPI Reports of all Stores (Conversion Rates, Average Baskets, Sales/Sqm…etc). ▪Prepare & conduct monthly follow up meetings with store, department and product managers to raise awareness of sales indicators with budgets whilst holding each responsible of their respective targets and necessary adjustments. ▪Provide coaching and training to new & existing employees when needed.

Azadea GroupRegional Retail Analyst

Mar. 2008 - May. 20101-Financial Reporting :  Preparing Store forecasts and Sales Budgets in cooperation with Financial Controller, senior management and Product managers to establish the most realistic goals. Preparing and updating the financial analysis reports (P&L, Stock provisions, Royalties, Rebate Programs, Purchase Budgets...) and working the capital needs of the company. Effectively communicate the financial status of business to management. Controlling, analyzing movements of 14 stores (8 local‐6 regional) and provide weekly-monthly forecasts & analysis (inventory, sales, margins, budgets ad-hoc and ad planning reports etc) in addition to other financial Dashboards. Preparing New Store Feasibilities and Submitting New Store Validation Reports in cooperation with financial Controller to senior management. liaising with other departments within the organization to ensure projects are completed; Regularly reviewing performance indicators with sales; 2-Financial Platform Administration: Automation of scheduled financial and operational reports to meet deadlines and ensure full support to users. Monitoring database performance and managing parameters to provide fast query responses to front-end users; Communicating regularly with technical, applications and operational staff to ensure database integrity and security; Mapping out the conceptual design for a planned database in outline; Writing database documentation, including data standards, procedures and definitions for the data dictionary; 3-Retail Operation Management: Space Audit and Floor Planning of Department Store Distribution. Workforce planning and Management in cooperation with Operation Department and Human resources to ensure accurate level (Quality and Quantity) of attendance available. Preparing , Analyzing and Validating KPI Reports of all Stores ( Conversion Rates,Average Baskets, Sales/Sqm… etc) Provide coaching and training to new employees.

KaufhausSales Manager

Aug. 2005 - Jul. 2007

Techpoint IT-system SolutionsRetail Store Solution Specialist

Sep. 2004 - May. 2005