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Work Background
The Walt Disney CompanyAdvanced Operations Specialist
Aug. 2021Atlanta, Georgia, United States · Remote• Pioneered the use of AI for Addressable Sales, gaining deep knowledge of AI capabilities and coaching users on best practices.
• Act as an intermediary between vendors, advertisers and Legal to ensure activations are within scope.
• Reduced report lead time from 20+ hours/week to less than 2 minutes by automating reports using R programming language and created an automated workflow for the team’s Slack Channel and subsequently Teams to improve organization and reduce workload.
• Advanced troubleshooting for Disney Ad Sales, led data projects, and tested new product experiences, collaborating with Engineering and Sales teams to launch dynamic ads on streaming platforms.
The Walt Disney CompanyAccount Manager - Programmatic
Nov. 2019 - Aug. 2021Remote• Managed Ad Operations tasks for Programmatic campaigns across Disney property sites, including ESPN, Hulu, ABC, FX, Freeform, NatGeo, and Disney, for over 50 advertisers.
• Improved the Programmatic campaign process, reducing JIRA tickets from 50% to less than 20% per Active Order by streamlining processes.
• Reduced campaign risk from over $2M to $0 monthly by optimizing towards better-performing products and built Programmatic campaigns using several DSPs, troubleshooting creative tags, PG settings, and technical issues.
• Trained new Account Managers, maintained relationships with agencies and vendors, and performed research on vendor capabilities to enhance campaign tracking and optimize revenue, viewability, and other KPIs.
The Walt Disney CompanyAccount Manager - Multicultural
Oct. 2016 - Nov. 2019Miami, Florida, United StatesESPN Deportes US Region, the Undefeated • Monitor over 250 digital products simultaneously to ensure Digital Marketing campaigns are reaching their desired exposure, viewability and traffic goals.
• Established a linear process for the request of Ad Products using Google Forms, which decreased approval time length from three days to one.
• Established a process to gather analytical data, which resulted in better sales measurement for performance monitoring.
• Communicate and work closely together with Clients, Account Executives, and Planners. Achieved a 100% client satisfaction rating two years in a row. • Implement creative using DoubleClick, make recommendations and optimizations based on data insights using Quaero and Tableau, managing campaign budgets, make strategy recommendations based on target goals.
the communityAccount Coordinator
Jan. 2016 - Oct. 2016Miami, FLVerizon Wireless, go90, FiOS • Managed client's 360 Hispanic creative campaigns. Including coordinating the creative, project management and production teams. • Communicated with client to understand brand's needs. • Acted as liaison between client and agency. • Led the agency team in communicating deliverables, monitor throughout, and make sure output is as expected. • Prepared bi-weekly performance reports using DoubleClick and Google Analytics. • Trafficked digital assets after creative development was approved. • Led the most successful campaign for the brand to date, which resulted in over 30,000 app-downloads in one weekend, exceeding the campaign’s main objective by 200%. • Oversaw the creative process of Digital Banners, Landing Pages, OOH, TV, OLV and Social Media. • Requested estimates and billed client on a timely manner.
Kraft Foods GroupBrand Ambassador
Jun. 2014 - Oct. 2014Madison, Wisconsin Area• Drove iconic NUTmobile vehicle, while planning and executing promotional events.
• Pitched broadcast, print, and online media, while generating and managing content for social media outlets.
• Spoke on behalf of Planters at interviews with local newspapers, radio and television.
• Had daily face-to-face interactions with consumers to learn more about their loyalty for product.
• Selected from an applicant pool of 1,500+ candidates to represent and build positive brand equity.
MDT MarketingAccount Coordinator
May. 2014 - Dec. 2015Miami/Fort Lauderdale AreaKeiser University, Cambridge Health, Career Quest, Milan Institute, Harrison College • Managed multiple account’s Marketing campaigns within the education sector; including copywriting for cross-media pieces, creative advising, proofreading, monitoring inclusion of legal disclaimers, and overseeing successful printing and deployment. • Communicated with clients to understand brand needs. goals and recommend strategies and media channels. • Communicated client’s needs to other departments, and made sure their target goal is being met. • Managed the successful deployment of over 20 email campaigns per month. • Managed the PPC/SEO team, assuring budgets are allocated wisely and client goals for the month are reached. • Assisted on PPL management, including communication with vendors, allocation, budgeting and monitoring performance. • Performed the media buying for clients, which included national publications and newspaper. Coordinated the traffic, deployment and billing. • Managed the Marketing campaign for the company for the year 2015, including over 20 cross media touches. • Monthly performance reports for cross-media clients, including cost per response and response rate data, using Google Adwords. • Managed billing of all Direct Mail, PPC, SEO and PPL clients on a monthly basis.
OpenreqMarketing Intern
Jun. 2013 - Aug. 2013• Research and website development.
• Implemented creativity to design job postings. Designed and uploaded over 320 job postings.
• Led the College Recruiting Project to find ways to reach students and make colleges aware of our services
• Social Media management for the two websites
• Assisted the Marketing Manager in different assignments including; budgeting, website analytics, SEO & SMO.
iSource DigitalMarketing Intern
May. 2012 - Aug. 2012• Budgeted an advertising campaign for RIM including billboards and television under $300,000.
• Managed social media for 7 different small businesses.
• Member of the creative team.
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