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Work Background
OTTO & ALICE LIMITEDCompany Secretary
Mar. 2013London & Gravesend, United Kingdom
Quill ContentFreelance writer
Jan. 2013 - Dec. 2015
Abstract AssociatesManaging and Creative Director
Feb. 2009 - Jul. 2010As a content strategist I had access to Europe’s sharpest providers of quality branded content on- & off-line
The award-winners I worked with are creatives, including fellow editors, writers, plus designers, publishers, sales executives and account handlers
As well as writing cutting edge material the aim was to enable clients to attract & retain attention, boost membership & investment revenues through subscriptions, sponsorship & greater awareness
I also specialised in helping organisations enhance value through excellent content, powerful design, and a sharp commercial edge.
LadbrokesPublisher & Editorial Director, Close Up
Jan. 2006 - Dec. 2007London, United KingdomRecruited and led team that won Launch of the Year title in both the APA Customer Publishing Awards and the PPA’s Publishing Awards with Ladbroke’s Close Up magazine. Close Up delivered 400%+ ROI and bets per customer increased by 7%, stake per customer increased by 16%, amount per bet increased by 65%, and betting across a range of sports increased (e.g. cricket by 40% and tennis by 29%).
Aspect Media LtdOwner
Oct. 2005 - Feb. 2009I launched Aspect Media out of deep-seated desire to keep people informed of anything and everything that is interesting about the world in which we live. Journalism and publishing are both about telling people fascinating things in an engaging and entertaining way. This often takes rat-like cunning, a plausible manner, an understanding of the value of plagiarism, and just a little literary ability. It also takes a lot of hard work and quite a lot of digging.
As contract/customer publishers Aspect talks about interrogating other people's products and services until they confess their strengths. With this information we then design publications that alert people to these strengths through attractive design and well-written copy.
We also believe in looking beyond our clients to their customers. The result is Aspect’s primary mission: the communication of excellence.
Cats, Dogs & Peace of MindCompany Secretary
Oct. 1999CDPOM for short, is London's premier provider of pet care, grooming and dog walking services throughout the UK capital. Since launch in 1999 it has grown between 50% and 150% per year and now provides its services to more than 1% of London's pet owning households. That's a lot of dogs, cats and other animals.
Wrap CommunicationsMD
Jan. 1999 - Dec. 2005Masterminded and led start-up of contract publishing business. Produced magazines, web content and other published products for a wide range of clients including GlobalResident.com/LetOnTheNet.com, Netmarkets, CDPOM, and Purerfoods.com. Edited Heartland, the Conservative Party’s membership magazine, and led new business development. Developed multifunctional editorial, design and sales teams. Suggested, designed and implemented content for new Conservative Party membership magazine intended to rebuild its fortunes through increased revenue generation. Publication was recognised as most cost-effective revenue generator in the Party’s treasury armoury. Expanded Wrap’s business to include digital content - adding 10% to turnover.
Roger Wilsher I write
Feb. 1996London, United KingdomWriting, Editing, Brand development, Website traffic growth, Digital and ink-on-paper editorial strategy & implementation. I've been at the forefront of print & digital media for many years. After working at top companies (News UK, Express Newspapers, River Group etc) I have been editing and writing for various clients while running my own businesses spanning websites, print & digital agencies.
My writing involves subjects in most niches, including news, pets, politics, personal finance, loans, mortgages, credit cards etc.
Among my achievements, I've spearheaded publications covering a wide range of sectors such as politics, pets, luxury goods, automotive engineering and marketing, consumer technology, food & drink, business, travel & lifestyle.
I've launched customer magazines & websites and masterminded projects in the areas of private enterprise, NGOs & charities. I have awards for publications launched & edited for BMW & Ladbrokes.
I specialise in defining, creating, and managing content, by harnessing strategy, idea generation, creativity, analysis & understanding to produce the best content and SEO solutions.
My portfolio includes: • Senior writer for finder UK where, as well as localizing content for the regions of Poland, Sweden and the Philippines, I write the UK news and international money transfers content;
• Writer, The Ring
• Editor, reports and newsletters for Prohibition Partners • Developing business content for the National website in Abu Dhabi; • Development strategist for the Blue Bermondsey Business Association; • Columnist, Caterer & Hotelkeeper • Food Editor and Restaurant Critic, City to Cities for London City Airport • Consultant to the Cosmo Restaurant, London NW3
• Acting Business Editor, The Week, • Editor, Barclays Business News
• Contributor, content provider & editor for newspapers, magazines, websites, newsletters and blogs in the UK and overseas.
various organisationsFreelance editorial and business consultant, editor & writer
Feb. 1996 - Nov. 19991996-1999 Freelance editorial consultant & writer, including:
Editing Elements, 68-page lifestyle magazine inserted in 1.3 million copies of The Daily Telegraph for BMW Advising on publishing solutions for M&S, Nisbets, MG, Yellow Pages, The Conservative Party, Emap, Quest Media
Contributing to The Times, The Express, Sunday Business, E-Booze.com, European Businessman, Antiques Lifestyle, The English Tourist Board Report, AA Magazine, M&S brochures, Caterer & Hotelkeeper etc Founding Editor, BMW Magazine (UK edition) and BMW Style Editing Code inserted in The Daily Telegraph to mark the launch of BMW’s new 3 Series Saloon Columnist, Caterer & Hotelkeeper Food Editor and Restaurant Critic, City to Cities for London City Airport Consultant to the Cosmo Restaurant, London NW3
Acting Business Editor, The Week, Editor, Barclays Business News
River PublishingEditor, BMW Magazine
Jan. 1996 - Dec. 1999Launched/edited UK edition of BMW Magazine and created spin-off supplements to market BMW's fashion/lifestyle accessories. Magazine began as a database-building tool but because of content innovations became pinnacle of BMW’s marketing strategy. In addition I visualised, launched and edited two high-quality BMW lifestyle spin-off magazines - Code & Elements – distributed by The Daily Telegraph to launch new products and explain BMW's key engineering philosophies. In 1998 Code, a marketing first, generated c.100k responses, 11k+ sales leads, and sold products worth £9m+. In 1999 Elements generated sales of around £20m. Won awards for Best External Communication of the Year prize in the Communicators in Business Awards (1998 & 1999) for BMW Magazine, Most Innovative Client Campaign (Direct Response for Code (1999)), Customer Loyalty Magazine of the Year (Direct Response for BMW Magazine (1999)), and nominated for Innovation of the Year in the Total Publishing awards for Elements (2000).
Express NewspapersEditor, Scottish Sunday Express
Jul. 1989 - Feb. 1996Led team to compete in increasingly competitive media market north of the border with England
Sunday ExpressNews Editor
Jan. 1989 - Dec. 1992Masterminded exclusive stories and led team to break news that made a difference
The Sunday TimesAssistant Features Editor
Jul. 1984 - Jul. 1989Masterminded the News Review, main Focus articles, Profile, and Notebook diary
Time OutNewseditor
Apr. 1984 - Jul. 1984Campaigned to save the Greater London Council but realised its worst enemy was Ken Livingstone, who had no plan to be its saviour as he was astute enough to see the GLC's demise as a useful "martyrdom" that would underpin his political career for the next 20+ years.
Coventry Evening TelegraphReporter
Jan. 1980 - Dec. 1984Learned the craft of solid journalism
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