Dr. Martens - Airwair International LtdMidweight Digital Designer
Mar. 2021 - Oct. 2021London, England, United KingdomMidweight Digital Designer • To work in collaboration with the Global Brand team, Consumer Marketing team and selected agencies to help deliver seasonal campaigns and product marketing assets across all consumer touchpoints, ensuring that the brand look & feel is consistent and of the highest standard. • Designing digital creative for DRMARTENS.COM sites globally, and translating that creative into responsive email design, home page banners and landing pages with a mobile first approach. • Supporting user research activities, generating assets for usability testing, delivering prototypes for internal validation and demonstration of concepts. • Responsible for the creation of interfaces and interactions for new and existing website functionality such as the redesign of the internal jobs website (UX/ UI). • Creating social media assets, ie profile headers, Instagram stories, including moving image PR mailers and press releases. • Developing innovative ways to bring brand storytelling to life on digital channels. • Continually driving forward our product marketing activity through creative execution for an inspiring 360 consumer experience. • Researching global design trends to inform our creative techniques and processe, to ensure the brand remain at the forefront of creative innovation.