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Work Background
SidebarMember
Feb. 2025Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.
ActiveCampaignChief Product Officer
Aug. 2023Chicago, Illinois, United StatesI was promoted to CPO as we restructured to separate Product and Technology into distinct organizations, enabling full P&L ownership and a sharper focus on product-led growth. -Led the transformation of planning, prioritization, and execution across Product and Tech, driving >75% roadmap commitment achievement quarter over quarter
-Developed and communicated a compelling team vision, implemented organization-wide career pathing, and introduced engagement programs resulting in increased employee NPS
ActiveCampaignSenior Vice President, Product
Mar. 2022 - Aug. 2023Chicago, Illinois, United StatesJoined the executive leadership team and expanded scope from solely strategic role to leading all product functions as we brought product marketing and product design functions together as team of 40. -Spearheaded and led execution from single to multi-product company - introducing new products and add-ons along with product-led expansion and cross-sell motions - accelerating company growth to $250MM.
-Led integration roadmap after acquisition of transactional email product.
Susquehanna Growth Equity (SGE)Growth Fellow
Feb. 2022 - Dec. 2024
ActiveCampaignVP Product Strategy
Oct. 2020 - Mar. 2022Chicago, Illinois, United StatesPromoted from Director to VP as my role expanded from driving strategic alignment within the product organization to influencing company-wide strategy, ensuring cross-functional execution, and shaping key business priorities as we grew to $200MM ARR. -Strengthened PLG muscle by building and establishing growth product team, focused on conversion, activation, and expansion in our self-serve funnel with high-velocity experimentation.
-Launched the first Customer Advisory Board, focused on bringing direct customers and partners into the product lifecycle.
Product Marketing AllianceFounding 500 Member
Jul. 2020 - Jul. 2024Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.
ActiveCampaignDirector of Product Strategy
Feb. 2020 - Oct. 2020Chicago, Illinois, United StatesThe product team grew to 15 PMs, and I was asked to lead product strategy, partnering with product leaders focused on execution. -Owned prioritization of product roadmap, aligning with Director, Platform Product
-Led pricing and packaging initiatives, working closely with finance/ops
ActiveCampaignPrincipal Product Manager
Sep. 2018 - Feb. 2020Joined product org to strengthen market, competitive, and customer expertise in growing product management function. -Worked with VP, Product to align and articulate product strategy to propel us from $50MM to $100MM ARR
-Spearheaded strategic initiative of app ecosystem, now powering over 950 integrations
-Managed product team of 3 across core platform (automation, segmentation, reporting)
ActiveCampaignSolutions Architect
Nov. 2017 - Sep. 2018Asked by the VP, Sales to join the sales leadership team to strengthen the sales to customer success handoff and strengthen sales messaging and positoning. -Developed the Solutions Architect role and Sales Solutions team at ActiveCampaign - helping the sales team across SDR to CAE roles close deals - as company grew from $35MM to $50MM ARR. -Developed and led sales enablement efforts including lunch and learns, one on ones, online trainings and certifications.
-Contributed to monthly ARR targets by acting as technical resource and providing personalized demos teaming with sales rep
ActiveCampaignHead of Customer Success
Sep. 2015 - Oct. 2017Chicago, IL-Built the Customer Success function and team, scaled from 1 to 25 team members
-Implemented success playbooks for onboarding and retention to continually see improved net revenue retention above 100% -Scaled account coverage as company grew from $5MM ARR to $35MM ARR
Hallmark Data SystemsProduct Owner
Aug. 2014 - Sep. 2015Greater Chicago Area• Directly responsible for delivery of database management and digital marketing products as the primary stakeholder.
• Define product backlogs, outline sprint themes, develop business requirements and user stories.
• Develop formal training programs and execute in person and online to clients.
• Specify market requirements for current and future products by conducting market research supported by on-going meetings with customers and non-customers.
• Conduct internal research and take input from staff and stakeholders within the company to drive the delivery of solutions • Create, evaluate and document business cases to support proposed product strategies • Work with the development team to articulate new/revised product requirements to ensure timely delivery of a quality product that meets customer requirements • Approve, schedule, plan and supervise the installation and testing of new products and improvements ------------------ Certified Scrum Product Owner, Scrum Alliance ICAgile Certified Professional - Business Value Analysis, ICAgile
Hallmark Data SystemsSolutions Consultant
Jul. 2013 - Aug. 2014Skokie, IL• Support product suite including Email, Social, Text, Automation, Database Management and Landing Pages and any new services and products through consultative training and providing pro-active client engagement. • Manage relationships with clients including training, consulting and supporting sales development efforts.
• Responsible for understanding client needs, marketing practices and success stories for use in presenting new solutions, and evangelizing Hallmark Data Systems’ products. • Drive product improvements for services solutions.
• Responsible for servicing clients by supporting their business needs and presenting solutions to the client around process improvement or new products/tools from our product suite. ------------------ Certified Salesforce Marketing Cloud (formerly ExactTarget) Solutions Consultant
Hallmark Data SystemseCom Client Relations Associate
Jul. 2012 - Jul. 2013Greater Chicago Area• Develop a comprehensive training program for Hallmark Data Systems’ clients and employees
• Act as a client advocate when developing eCom's roadmap or enhancements
• Write copy that engages the reader for promotional and marketing materials
• Assist with implementation of marketing strategy for clients
• Communicate about releases, upcoming events, alerts, or other eCom related activity
• Day-to-day client relation and internal contact for training
• Consulting and resolving marketing related issues
• Work with the Marketing Manager for brand development through social and email
• Stay up to date on B2B marketing standards and new marketing strategies
Holcomb Hathaway, PublishersEditorial Intern
Sep. 2011 - Jun. 2012Scottsdale, ArizonaAssisted with e-publication - design, editorial
Wrote copy for marketing materials - brochures, emails
Assisted with financial records, customer service, order placement
Researched potential contacts for outreach, sales, manuscript review
Video soundslides for texts – writing scripts, recording audio which highlights features and content of textbooks to market to professors for classroom adoption
BordersCorporate Sales Representative
May. 2010 - Mar. 2011Phoenix, Arizona AreaResponsible for and met a $250,000 goal each year in corporate sales. Maintained multiple client accounts and responsible for acquiring new accounts via social media, and outreach.
Drove positive sales by maintaining productive relationships with accounts by conducting regular sales calls to present new products and service and ensure billing is accurate.
Consistently delivered exceptional customer service to ensure needs of the customer are met.
BordersCafe Supervisor
Aug. 2009 - May. 2010Phoenix, Arizona AreaMaintained all administrative aspects of the Café function including but not limited to: financial directives, physical inventories, waste reports, fund transfers, internal audit compliance and loss prevention guidelines, inventory ordering, analyzing sales trends, invoices, paperwork, weekly checklist duties and rotation.
Assisted with performance development of Café Sellers.
Enforced, followed up and executed Seattle Best Coffee's (SBC) standards such as SBC DM directions, dress codes, display, customer service and product preparation standards.
BordersTraining Supervisor
Jun. 2006 - Aug. 2009Phoenix, Arizona AreaMaintained administrative aspects of the store including: payroll, new hire paperwork, cash reconciliation, fund transfers, internal audit compliance and loss prevention guidelines.
Had complete knowledge of policies and procedures of company in order to: train new employees, retrain existing employees, train all employees on new policies.
Consistently drove sales and maintained environment where customers would enjoy a rich shopping experience.
Coached and mentored staff to ensure that all company policies and procedures were understood and met.
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