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Work Background
AdimSVP, Product
Mar. 2024 - Jul. 2024Los Angeles, California, United StatesAfter providing consultative services for 6 months, came on board full-time to shepherd product development process, instill best practices and mentor team. Adim remains a consulting client.
Whip MediaSVP, Product & Marketing - Data Products
Apr. 2023 - Sep. 2023Los Angeles, California, United StatesWhip Media is a technology and insights provider for the entertainment industry with a focus on improving content licensing and distribution. Joined as one of the first hires, playing a key part in the company’s growth through various acquisitions and iterations. Owned product strategy and roadmap alignment for the data product suite, including TV Time, TheTVDB and CVMi, a SaaS solution for entertainment analytics
Whip MediaVP, Product & Marketing - Consumer Products
Jan. 2022 - Apr. 2023•Developed and aligned product strategy for the TV Time app, as well as web-based metadata provider TheTVDB, while managing 8 direct reports across product management, project management, marketing and customer support
•Partnered with Revenue to develop data-focused features for TV Time and TheTVDB, increasing monetization opportunities for the enterprise products. Grew volume to 28B track events and averaged 10M engagements per day
Whip MediaVP, Product & Marketing - TV Time
Jun. 2019 - Dec. 2021•Created large-scale feature enhancements to the mobile app, including the launch of Movies - the #1 requested feature - while adding 25+ additional user-focused features through MVP development and A/B testing
•Directed the global expansion of TV Time into new territories and languages, ultimately growing the audience from 12M to 28M registered users
Whip MediaHead of Marketing - TV Time
Dec. 2016 - May. 2019Oversaw key marketing initiatives following acquisition of TVShow Time and subsequent rebranding to TV Time (2016/17), including rebuilding the marketing framework to support the new asset and managing a $1M advertising budget.
Less Stuff Better StuffProduct and Marketing Consultant
Jul. 2015Los Angeles Metropolitan AreaCreating quality in entertainment and technology. Key clients include: •Onward - comprehensive tools, content and support for anyone navigating divorce
•Adim - collaborative storytelling platform, enabling IP ownership and fan rewards through web3
•Indy - CRM for freelancers and independent businesses
•Stop, Breathe & Think - a mental wellness app, acquired by Meredith Corp Past project highlights: •Spearheaded UX audit and qualitative research to shape roadmap, resulting in key feature releases
•Implemented product development best practices, mentoring team of 3 for execution
•Development of product marketing strategy including revised brand messaging, email lifecycle, product education and notifications with a focus on retention
• Created email marketing and lifecycle development plan geared towards subscription purchase
• Lead marketing vendor selection and user journey development
Whip MediaSenior Director, Marketing
Jul. 2015 - Dec. 2016•Developed, tested and implemented app retention strategy across all channels including email, push notifications and in-app messages, exceeding D1, D7 and D30 industry averages for mobile retention
•Built the direct-response marketing infrastructure from the ground up through vendor selection data structure creation and events management
Demand MediaSenior Director, Retention Marketing
Oct. 2013 - Jul. 2015Greater Los Angeles AreaLeaf Group, formerly Demand Media, is a content company operating online brands and marketplace brands. Led retention and user acquisition marketing across key commerce and content properties, including management of 7-figure marketing budget and development of lifecycle, loyalty and promotional campaigns. Promoted from Director to Senior Director in March of 2015.
SpinMedia, Inc.Senior Manager, Retention & Social Marketing
Mar. 2013 - Oct. 2013Greater Los Angeles AreaSpinMedia is a digital-first media company connecting entertainment and music fans to content, celebrities and brands. Developed the retention strategy across 11 high-performing sites including Spin, Celebuzz and Stereogum, with a focus on user-level personalization.
Pictage, Inc.Marketing Manager
Jun. 2012 - Mar. 2013Greater Los Angeles AreaPictage is a software platform for professional photographers to upload, proof, organize and share photos. Created the marketing blueprint for email and onsite communication, data construction, segmentation, testing and channel optimization, resulting in $3M in monthly revenue.
eHarmony.comSenior Marketing Specialist
Apr. 2010 - Apr. 2012Greater Los Angeles AreaeHarmony is an online dating site backed by years of relationship science and algorithmic matching. Responsible for social media strategy development and execution, key email marketing initiatives and content creation and management. Promoted from Email Marketing Specialist to Senior Marketing Specialist.
LifetouchMarketing Communications Associate
Dec. 2008 - Apr. 2010Greater Minneapolis-St. Paul AreaLifetouch is the leading provider of school photography and yearbooks in the United States and Canada. Drove and implemented marketing communication strategies focused on increasing K-12 product line growth.
Four51Business Development Program Support Manager
Jan. 2006 - Oct. 2008Greater Minneapolis-St. Paul AreaFour51 is a SaaS solution focused on streamlining ecommerce. Managed a two-tiered, strategic relationship with SAP America that included product integration and a joint marketing agreement.
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