Less Stuff Better StuffProduct and Marketing Consultant
Jul. 2015Los Angeles Metropolitan AreaCreating quality in entertainment and technology. Key clients include: •Onward - comprehensive tools, content and support for anyone navigating divorce
•Adim - collaborative storytelling platform, enabling IP ownership and fan rewards through web3
•Indy - CRM for freelancers and independent businesses
•Stop, Breathe & Think - a mental wellness app, acquired by Meredith Corp Past project highlights: •Spearheaded UX audit and qualitative research to shape roadmap, resulting in key feature releases
•Implemented product development best practices, mentoring team of 3 for execution
•Development of product marketing strategy including revised brand messaging, email lifecycle, product education and notifications with a focus on retention
• Created email marketing and lifecycle development plan geared towards subscription purchase
• Lead marketing vendor selection and user journey development