Boca Ciega | Production & ConsultingFounder, Brand Strategist
May. 2015 - Mar. 2020Los Angeles, California, United StatesFounded Boca Ciega, an e-commerce platform introducing luxury Latin American designers and lifestyle brands to the U.S. market, and developed key designer partnerships that grew revenue by 200% within 5 years. I oversaw collection sourcing and procurement, branding, product packaging, marketing, and US launch for over 20 designers, including Mercedes Salazar, Mola Sasa, Liza Echeverry, and Caralarga. My main function was leading product marketing plans, including experiential events and activations through pop-up and branch launches in LA and San Juan, Puerto Rico, guiding creative development and activations with external partners.