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Work Background
UOVO FashionBusiness Development Manager
Oct. 2022 - May. 2024Los Angeles, California, United States
Boca Ciega | Production & ConsultingFounder, Consultant
Feb. 2017 - Oct. 2022Los Angeles, California, United Statesbybocaciega.com
After the success of Boca Ciega, I launched Boca Ciega Consulting, a broad-spectrum consulting agency focused on brand, marketing, and production management and moved away from direct eCommerce management. I partner with notable clients including Dwayne "The Rock" Johnson, to lead social media marketing content creation and production management. Key Services including: - Marketing Strategy - Social Media Marketing - Production Management and Execution - Creative Direction - Data Analysis - Campaign Management
Boca Ciega | Production & ConsultingFounder, Brand Strategist
May. 2015 - Mar. 2020Los Angeles, California, United StatesFounded Boca Ciega, an e-commerce platform introducing luxury Latin American designers and lifestyle brands to the U.S. market, and developed key designer partnerships that grew revenue by 200% within 5 years. I oversaw collection sourcing and procurement, branding, product packaging, marketing, and US launch for over 20 designers, including Mercedes Salazar, Mola Sasa, Liza Echeverry, and Caralarga. My main function was leading product marketing plans, including experiential events and activations through pop-up and branch launches in LA and San Juan, Puerto Rico, guiding creative development and activations with external partners.
The John Besh FoundationAssistant Executive Director
Dec. 2014 - Jun. 2015Greater New Orleans AreaI managed a team of 8 employees for daily operations and marketing initiatives for celebrity Chef John Besh’s non-profit. Responsible for his, Fétes des Chefs, a one-night fundraising event, I led end-to-end production management and worked with celebrity chefs such as Gale Simmons and Michael Anthony.
Peter MayerAccount / Campaign Manager
Jul. 2014 - Dec. 2014Greater New Orleans AreaAs Account and Campaign Manager, I managed daily communications and built relationships with external partners, including Delaware North Companies, the Kennedy Space Center Visitor Complex, the Grand Canyon National Park, and Yosemite National Park to lead innovative campaigns and direct creative projects.
Neiman MarcusDigital Marketing and Social Media Analytics MBA Intern
Jun. 2013 - Aug. 2013Dallas/Fort Worth AreaAs an MBA Intern, I was responsible for developing and implementing a new social media analytics strategy to achieve team goals, which successfully improved effectiveness while reducing the social analytics budget by 45%.
Oui BoutiqueAssistant Fashion Buyer
Jun. 2010 - Jan. 2011San Juan, Puerto RicoAs Assistant Fashion Buyer, I managed relations with vendors and suppliers from USA, Italy, and France (Lanvin, Yves Saint Laurent, and Marc Jacobs) and reviewed purchase budgets and bimonthly financial reports.
Small ArmyTraffic and New Business Coordinator
Aug. 2009 - Jun. 2010Greater Boston Area(Advertising Agency) Developed and led the agency’s first traffic department. Created and implemented new systems (including Basecamp, a project management portal) and methods to help meet client project deadlines, manage creative resources internally, and oversee client budgets. Collaborated and presented with senior management on new business RFPs for Pinkberry, Reebok, Kamik and ZipRealty, which resulted in the acquisition of new business from Reebok.
Small ArmyAccount Coordinator
Jul. 2009 - Jan. 2010Greater Boston Area(Advertising Agency) Provided administrative support to establish Be Bold, Be Bald!, a non-profit organization dedicated to fundraising for cancer research, and to manage one of the company’s clients, the World Trade Center of Boston (WTCB) Raised $100,000 for Be Bold, Be Bald! in 5 months Developed and maintained schedules and a $100,000 monthly budget for WTCB, ensuring that its projects and campaigns were executed accurately, efficiently, and timely
Arnold WorldwideAccount Management Intern
Sep. 2008 - Dec. 2008Greater BostonSemester internship within the Carnival Cruise Line team.
Lopito Ileana & HowieMedia Sales Intern
May. 2007 - Aug. 2007San Juan, Puerto RicoSummer internship within the Media Buying department.
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