Papsadore Direct / Direct Results GroupPartner, Chief People Officer, Creative Director, Account Supervisor
Jun. 1992 - Jun. 1999Full-service marketing agency with annualized billings over $50 million. Responsible for overall creative services, including the generation of creative concepts, teaching creative development practices, and providing creative consulting to clients. Built interactive marketing department. Indirectly supervised and mentored 40-plus employees. Managed every step of all client programs, from initial strategy and planning / development through creative, production, and results analysis. Directed the work of graphic designers, copywriters, printers, letter shops, data processing houses, photographers, and illustrators. • Clients included: Verizon, Saucony, Bay State Gas, Hasbro, Softbank, Cambridge Savings Bank, The Boston Celtics, Oracle, The American Skiing Company, Arbella Insurance, Parametric Technology, Microsoft, Intel, IDG Books Worldwide (…For Dummies series), Mentor Graphics, Softbank Expos, Seybold Seminars, PC Computing Magazine, Macworld Magazine, PC World, Official Airline Guides, Oracle Publishing, Object Design, Cognos, Cahners, Pictureworks, Media 100, Global Internet, and more.and more. • Drove the growth of the agency, tripling its size within the first 12 months through the acquisition of new clients and staff. Provided creative direction and copywriting for award-winning self-promotion campaign. • Grew several accounts (particularly technology / Internet accounts) through the development of breakthrough strategy and creative recommendations (achieving annual billings of more than $1M for several accounts). • Developed the agency’s core business philosophy, guiding its annual 100%-plus growth until its merger with DRG in 1997. Generated significant margin increases and profits over traditional agency model by launching “virtual agency” concept / category with unique new operational methodology.