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Work Background
Advertiser PerceptionsExecutive Vice President Marketing
Jan. 2012 - Jan. 2024Greater Boston AreaEXECUTIVE-LEVEL MARKETER Award-winning marketing / agency executive, entrepreneur, and advertising creative with more than 20 years of experience leading successful campaigns for both large firms and small start-ups. Expert in corporate mission development, positioning, brand development, market strategy, creative tactics, copywriting, direct marketing, Internet marketing, and efficient, profitable program implementation. Uniquely creative problem-solver with analytical acumen. KEY AREAS OF EXPERTISE Leadership • Staff Management / Mentoring • Project Management • Research and Analysis • Strategy Development • Direct Marketing • Internet Marketing • Creative Development • Program Development / Implementation See attached resume for more information.
National Educational Travel CouncilMarketing Director (Contractor)
Jan. 2006 - Dec. 2007Led all marketing activities, including revised brand planning and market re-launch of company. Participated in new product development, product marketing, and customer service initiatives. Completed a new business / marketing plan for the company through primary and secondary research efforts. Created and executed a new marketing communications program including print and electronic advertising, custom publishing, catalogs and event marketing. Built new in-house marketing department – including recruiting, mentoring, and motivating staff. • After the lingering effects on international travel post 9-11, NETC sales continued to fall short of pre 9-11 numbers. After this prolonged flat sales period, new direct mail and email programs in Q4 2006 boosted sales by more than 20% over the same period in 2005, with sales in that quarter 16% above an aggressive goal. • A revised brand (and company) re-launch was executed, with the creation of a new 128-page 2008 program catalog while comprehensively overhauling the existing website to make it more user-friendly and effective. • Created a customer-centric product and marketing development program, interviewing prospects, customers, and other influencers to efficiently deliver new tours and communicate effectively with all involved. • Developed new tech-based sales infrastructure and toolset including the implementation of Salesforce CRM. Document sharing, and outbound / inbound automated marketing programs.
Fresch & Holsum'sOwner
Jan. 2003 - Dec. 2006Food manufacturer and retailer of all-natural frozen meals. The company creates, develops, manufactures and sells their products through a company-owned retail store, via wholesale to area markets, and over the Internet. Accomplishments: • Developed the concept from brand promise to product development. Created store design and oversaw construction including adherence to all regulatory requirements. Hired manager and motivated staff of 12 in-store associates. • Designed and built e-commerce website and supporting digital marketing programs to drive and support traffic, growing business from $0 to $500,000 in year one. • Developed complete sales and marketing program in-house - creative and production - including print advertising, broadcast advertising, printed materials, publicity programs, events, contests and more. Programs drew more than 2,500 customers to Hyannis store grand opening. • Guided comprehensive, all-natural new product development – including overseeing all manufacturing, packaging, quality control, delivery, storage, distribution, pricing, and customer research / satisfaction.
Mr. Write For You!Freelance Writer
Jan. 2001Greater BostonI am a "well-seasoned" creative writer - with over 40 years of experience writing ad copy, feature editorial, digital media posts, how-to guides, and much more. I am currently writing several film and TV scripts, including a TV pilot called "The Lady From Nantucket," a black comedy lampooning local politics in the style of M*A*S*H. And believe it or not, I have dabbled in acting - including a principal role in a Comcast sports TV commercial promoting the New England Patriots (as a body-painted, rabid fan), as an inmate in The Fighter with Christian Bale, and as a video paparazzi in the Pink Panther Deux film starring Steve Martin. And most recently as an agitated tourist in The Perfect Couple with Nicole Kidman. As you can imagine - those who know me - I am generally cast in a "character" role! Skills: Creative Writing · Entrepreneurship · Copywriting · Script Doctoring · Creative Direction · Copyediting · Corporate Communications · Team Management
The Creative ZoneMarketing Coach and Consultant
Jun. 1999 - Jun. 2012Providing freelance consulting and creative work for small to medium sized businesses (many start-ups), including market research, business / marketing plans development, marketing strategy, creative direction, brand development / planning, and program implementation. • Spearheaded several new product launches, including positioning development and creative/brand development for a new digital audio player company • Developed marketing strategy and fundraising plan for an independent film • Created and oversaw a direct marketing campaign for a consumer products inventor resulting in face-to face-meetings with several manufacturers, and leading to the sale of the invention to SC Johnson • Created, wrote business plan and branding strategy for new digital audio services provider. • Provided pro bono, professional marketing direction for several local small businesses and agencies.
Papsadore Direct / Direct Results GroupPartner, Chief People Officer, Creative Director, Account Supervisor
Jun. 1992 - Jun. 1999Full-service marketing agency with annualized billings over $50 million. Responsible for overall creative services, including the generation of creative concepts, teaching creative development practices, and providing creative consulting to clients. Built interactive marketing department. Indirectly supervised and mentored 40-plus employees. Managed every step of all client programs, from initial strategy and planning / development through creative, production, and results analysis. Directed the work of graphic designers, copywriters, printers, letter shops, data processing houses, photographers, and illustrators. • Clients included: Verizon, Saucony, Bay State Gas, Hasbro, Softbank, Cambridge Savings Bank, The Boston Celtics, Oracle, The American Skiing Company, Arbella Insurance, Parametric Technology, Microsoft, Intel, IDG Books Worldwide (…For Dummies series), Mentor Graphics, Softbank Expos, Seybold Seminars, PC Computing Magazine, Macworld Magazine, PC World, Official Airline Guides, Oracle Publishing, Object Design, Cognos, Cahners, Pictureworks, Media 100, Global Internet, and more.and more. • Drove the growth of the agency, tripling its size within the first 12 months through the acquisition of new clients and staff. Provided creative direction and copywriting for award-winning self-promotion campaign. • Grew several accounts (particularly technology / Internet accounts) through the development of breakthrough strategy and creative recommendations (achieving annual billings of more than $1M for several accounts). • Developed the agency’s core business philosophy, guiding its annual 100%-plus growth until its merger with DRG in 1997. Generated significant margin increases and profits over traditional agency model by launching “virtual agency” concept / category with unique new operational methodology.
Ziff-DavisMarketing Director, Special Events Manager
Jan. 1990 - Dec. 1992Senior, high profile marketing management position leading the overall marketing strategy for several publications – mostly new launches. Led creative direction and implemented tactical execution of all marketing programs including advertising, direct mail, database marketing, research, sales presentations and budget planning. Managed a staff of seven. Accomplishments: • As creative director and chief copywriter for in-house creative team, was directly responsible for the marketing that propelled PC Computing to the fastest advertising page growth recorded for any category of magazine. Increased market share against direct competitor PC World magazine over 20 points in first year of employment, while consistently maintaining 60+% overall market share for three years. • Evaluated, selected, engaged and managed independent contractors and agencies when needed. • Won three MagazineWeek Awards for Excellence in Publication Marketing.
CullinetDirect Response Marketing Manager, Special Events Manager
Jan. 1984 - Dec. 1988Introduced and developed direct response marketing programs for several product / service lines within the company. Developed international direct mail and event marketing programs across the Globe.
The Softbridge GroupMarketing Director
Jan. 1983 - Dec. 1989Led five-member cross-functional team managing product development, packaging, advertising, and brand management for multinational developer of software products in the financial services and maritime industries. Accomplishments: • Analyzed market(s), cultivated innovation, optimized product mix and pricing, created market strategies. • Built an internal Creative Services Agency serving multiple companies within The Softbridge Group, introducing a large number of new and creative marketing concepts to each division, then implementing each project through completion – including advertising, direct mail, events and media placement.
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