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Work Background
PADIGlobal Social Media Consultant
Apr. 2023- Develop and execute global social media strategies aligned with PADI’s goals.
- Manage and monitor daily operations of global B2C and B2B social channels.
- Create, source, and oversee multimedia content and blog articles.
- Analyze social media performance and provide actionable insights.
- Plan and implement social campaigns, promotions, and contests.
- Stay updated on trends and adopt new tools to maximize reach.
- Collaborate with global teams and provide social media consulting to members.
- Enhance brand equity and maintain consistency across platforms.
SpinutechSocial Media Strategist
Jan. 2021 - Apr. 2023Tampa, Florida, United States- Design social media strategies to align with client business objectives
- Manage, create, and schedule original, high quality video and static
content on Instagram, TikTok, Facebook, LinkedIn, and Twitter
- Create and present monthly performance reports to clients
- Organize and lead influencer marketing efforts
- Manage paid social ad campaigns on Facebook and Instagram and
present monthly performance reports to clients
- Work in both B2C and B2B spaces on social in these industries so far:
Beauty, Education, Healthcare, Pool Supplies, CBD, Technology,
Real Estate, Business Services
- Analyze KPIs relative to the social media strategy and create clear actionable insights from available data
- Monthly thought leadership content creation for key executives’ LinkedIn and Twitter profiles
- Analyze hashtags for key optimization success
- Embrace brand voice and appeal to audience personas
SpinutechSocial Media Community Manager
Jan. 2020 - Jan. 2021Tampa, Florida, United States- Establish community management best practices and manage
expectations with clients
- Monitor social channels and respond to all incoming DMs,
comments, and reviews
The Rhinestone WorldDigital Marketing Specialist
Feb. 2019 - Jan. 2020Sarasota, Florida Area- Form social strategy and manage content creation, copywriting,
and scheduling. Boost posts using set marketing budget
- Handle community management, create and send promotional
emails, and escalate customer service complaints
Weldon IndustriesMarketing Intern
Apr. 2017 - Aug. 2017Tampa/St. Petersburg, Florida Area
AFLAC - TampaSales Intern
Aug. 2016 - Dec. 2016Consulted with prospective clients, analyzed their business needs, crafted unique insurance plans to meet those needs.
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