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Work Background
Global Social Media Consultant
PADIGlobal Social Media Consultant
Apr. 2023- Develop and execute global social media strategies aligned with PADI’s goals. - Manage and monitor daily operations of global B2C and B2B social channels. - Create, source, and oversee multimedia content and blog articles. - Analyze social media performance and provide actionable insights. - Plan and implement social campaigns, promotions, and contests. - Stay updated on trends and adopt new tools to maximize reach. - Collaborate with global teams and provide social media consulting to members. - Enhance brand equity and maintain consistency across platforms.
Social Media Strategist
SpinutechSocial Media Strategist
Jan. 2021 - Apr. 2023Tampa, Florida, United States- Design social media strategies to align with client business objectives - Manage, create, and schedule original, high quality video and static content on Instagram, TikTok, Facebook, LinkedIn, and Twitter - Create and present monthly performance reports to clients - Organize and lead influencer marketing efforts - Manage paid social ad campaigns on Facebook and Instagram and present monthly performance reports to clients - Work in both B2C and B2B spaces on social in these industries so far: Beauty, Education, Healthcare, Pool Supplies, CBD, Technology, Real Estate, Business Services - Analyze KPIs relative to the social media strategy and create clear actionable insights from available data - Monthly thought leadership content creation for key executives’ LinkedIn and Twitter profiles - Analyze hashtags for key optimization success - Embrace brand voice and appeal to audience personas
Social Media Community Manager
SpinutechSocial Media Community Manager
Jan. 2020 - Jan. 2021Tampa, Florida, United States- Establish community management best practices and manage expectations with clients - Monitor social channels and respond to all incoming DMs, comments, and reviews
Digital Marketing Specialist
The Rhinestone WorldDigital Marketing Specialist
Mar. 2019 - Jan. 2020Sarasota, Florida Area- Form social strategy and manage content creation, copywriting, and scheduling. Boost posts using set marketing budget - Handle community management, create and send promotional emails, and escalate customer service complaints
Marketing Intern
Weldon IndustriesMarketing Intern
Apr. 2017 - Aug. 2017Tampa/St. Petersburg, Florida Area
Sales Intern
AFLAC - TampaSales Intern
Aug. 2016 - Dec. 2016Consulted with prospective clients, analyzed their business needs, crafted unique insurance plans to meet those needs.
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