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Work Background
TranontDirector of Corporate Communications
Mar. 2024
Amare GlobalDirector of Brand Communications
Apr. 2022 - Aug. 2023
Young Living Essential OilsDirector of PR & Corporate Communications
Jan. 2022 - Apr. 2022United States
Young Living Essential OilsSenior Public Relations Manager
Mar. 2016 - Jan. 2022• Responsible for bringing Young Living's missions and movements to the mainstream at a mass scale through storytelling and connecting with key contacts. Ensuring the company’s overall image, position and reputation is aligned, cohesive and ever present at the right times, with the right people and through the right partnerships and projects. • Developed, managed, and improved community outreach programs and projects. Including activations, donations, sponsorships, groups, and associations. • Media outreach and pitching to value-aligned brand and/or product enthusiast reporters, journalists, producers, and directors. • Government Relations outreach through donations, sponsorships, and networking with value aligned people, groups, and associations.
• Strategized global campaigns around Young Living’s unique selling propositions, including products, company initiatives, people and the foundation. Leveraging our share of voice to drive audiences to full funnel drip-campaigns.
• Key member of strategic global brand awareness team that implemented a new brand narrative, positioning the brand as a mainstream wellness headliner, resulting in 1+b media impressions in 2016, 2017, 2018.
• Product seeding to value-aligned brand and/or product enthusiast to create organic user-generated content, expand brand awareness, and increase positive reputation.
• Identified and nurtured relationships with prominent influencers, celebrities and thought leaders.
• Strategized and managed accolade program to secure over 20 awards, speaking engagements, and other accolade opportunities for our product lines, executives, and company initiatives.
Cancer Wellness HouseProgram Development Coordinator
Jan. 2014 - Dec. 2016Greater Salt Lake City Area• Responsible for developing content and strategy for effect program marketing.
• Developed effective fundraising opportunities and events.
• Managed all logistics for event and program planning.
• Volunteer coordination which included networking and relationship building in order to build volunteer base.
• Developed and implemented a child wellness program which provided supportive services for youth who had loves ones experiencing a cancer diagnosis.
• Grant writing and reporting
KUTV 2News / KMYUAccount Executive
Jan. 2002 - Dec. 2009• Created and executed successful marketing and advertising campaigns.
• Generated T.V. station revenue through advertising sales. • Developed new business through networking and cold calls. • Developed and presented engaging sales presentations. • Excelled in tough rate negotiations.
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